The document discusses a research project on encouraging workers to take lunch breaks away from their desks. It notes that currently many workers rely on their desks as their primary eating station. The proposed solution is to create a convivial room to encourage social interaction during breaks and improve emotional and physical health. It then shows the process used to name the logo, combining words from different languages to get the name "Breika" which sounds like "break".

1. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break

2. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
Workers rely on their desks as their primary eating station for
lunch

3. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Gloria chooses to eat at her
desk because she has so
much work to do.

4. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve
emotional and physical health and overall work performance

5. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the
default; likewise to discourage people from selecting an option,
don’t make it the default.

6. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat

7. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution

8. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro
Principle in Cebuano: baruganan
Elegance in Icelandic: glæsileika

9. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design

10. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika
sounds similar to “break” which is the purpose of the design (to
take a break)

11. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches

12. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Process