The document discusses research conducted for a design studio on encouraging workers to take lunch breaks away from their desks. It identifies that many workers currently eat at their desks due to workload. The proposed solution is to create a dedicated break room space to improve social interaction and health. Logo design concepts were then created for this room, including sketches, a final logo, and motion graphics video to promote its purpose of encouraging breaks.

1. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break

2. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
Workers rely on their desks as their primary eating station for
lunch

3. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Gloria chooses to eat at her
desk because she has so
much work to do.

4. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve
emotional and physical health and overall work performance

5. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the
default; likewise to discourage people from selecting an option,
don’t make it the default.

6. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat

7. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution

8. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro
Principle in Cebuano: baruganan
Elegance in Icelandic: glæsileika

9. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design

10. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika
sounds similar to “break” which is the purpose of the design (to
take a break)

11. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches

12. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design

13. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design with Logotype

14. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Storyboard

15. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Sound

16. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Video Footage

17. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
AfterEffects Exercise

18. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Stills from Motion Video
http://youtu.be/6IT665RLbZM

19. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Stills from 3D Motion Video
http://youtu.be/52fWah1_eOE