Most of the applicant's energy over the past 5 years has been focused on creative expression through various projects. They feel a sense of satisfaction from creating works that express their thoughts and feelings. This led them to apply for university study in Creative Media. Their interest stems from a GCSE session in 2018 that revealed the variety within the industry. At college, they gained experience exploring their creativity and developing a unique style. One particularly impactful music video project helped them realize their technical and creative potential through the freedom and skills required. They also created horror movie advertisements that tested their ability to adapt creatively. The applicant believes that university is the next step to further develop their skills within the creative production field.

1. Most of my energy and free time the past 5 years has been spent on thinking of and practicing new
ways of creative expression. Being able to create a product of any kind imbued with your thoughts
and feelings grants me a sense of relief and satisfaction. It is that exact feeling that has led me to the
decision of applying to study at university. My interest in Creative Media stems from a GCSE taster
session I attended back in 2018, it revealed to me the variety of methods and diversity of subject
matter within the industry. I felt as though I could create something unique and personal to me,
which I wanted a part of. This led me to college to study the Level 3 Extended Diploma in Creative
Media. Throughout my studies at college, I have gained a lot of useful experience and have been
able to explore my creativity. I’ve also started to form a unique style that I apply to most of the
products I create. One of the projects that really helped me creatively evolve was the music video
project, we were given complete creative freedom and could pick any song we wanted to make a
music video for, in any style we chose. This project is where I truly started to realise the potential for
personal expression and my technical skills. The project demanded efficient and capable
videography and editing skills, good time management and an artistic outlook on product creation.
This task also required an understanding of how to navigate and utilise Adobe Premiere Pro, I had
prior knowledge on the software beforehand but because of the large focus on it in this project my
experience and skills skyrocketed. Handling video and camera equipment in this task was also a
major focus. Another piece of work I created that highlights my creative ability is the horror movie
advertisement posters I made. The task was to formulate an idea for a new unique horror movie. We
were then tasked with creating some form of advertisement for the movie, I created 3 unique but
stylistically consistent print products in a professional and expressive manner. Having to apply my
specific style to 3 products that each possessed a totally different format really tested my ability to
adapt and overcome complicated circumstances in a project. I think the next best step for me is a
university course so that I can further develop and fully realise my place within the creative
production space.
Recently I attended the Aesthetica film festival in York, there were many interesting and insightful
presentations that took place, however the two that resonated with me the most were the interview
and the animation lecture. The interview portion of the festival granted me with a lot of professional
information, it helped me adopt a more refined and experienced way of thinking about film
production, creative processes, and the media industry as a whole. Hearing the answers given by
these accomplished film makers and directors also helped me acquire extremely helpful knowledge
that will transfer perfectly into university. The animation presentation also turned out valuable as it
granted me insight into the different stages of a creative process from an established animation
companies' point of view, the host highlighted the key points of each stage of creation and focused
mainly on how to manage time when it comes to big workloads which will prove valuable in future
University projects. My educational experiences and my dedication towards gaining a true
understanding of the way in which media products such as films, print products etc are crafted make
me a perfect fit for this course as it will allow me to continue to develop my existing foundation of
skills. After University I plan to further pursue a career in the creative media industry, potentially in
filmmaking, film directing or some form of graphic design, this will give me a chance to utilise my
skills acquired from college and university in a practical and professional setting.