1. CarlyOstroff’s Personal Brand BRAND CAMP

2. GOAL It is with my flare for fashion, and my zeal for writing, that I aspire to take the online fashion world by storm as a virtual stylist.

3. WARNING It’s time for Rachel Zoe to move over because there is a new stylist in town.

4. WHAT IS A VIRTUAL STYLIST? As a virtual stylist, I will bring the best in contemporary wear outfit options directly to your computer screen.

5. I will visit hot spot stores from Toronto to New York and Chicago, and take snapshots of all must-have items.

6. Through my social media applications, I will recommend daily fashion styling options available now in stores that my subscribers should simply not live without. Need to have it!

7. OBJECTIVES To receive sponsorship from the contemporary brands I endorse on my blog.

8. To establish the CarlyOstroff brand as a fashion go to source for virtual styling. Subscribers will depend on my styling suggestions. “2010 is much more about Louboutins and less so about the Olympics.”

9. To build relationships with designers, and post interviews with all from Rodarte to Rag & Bone on a seasonal basis.

10. To have a fashion following that only continues to grow.

11. SWOT ANALYSIS

12. STRENGTHS Far from a fashion beginner, I have already completed internships in the field.

13. I will stand out from the rest for my dedication to work with both the fashion obsessed and those in need of fashion rehab.

14. After conducting monthly research, I now have extensive fashion knowledge.

15. My approach to fashion is fabulously fresh and distinctively daring. Ditch the Mom jeans for JBrands.

16. WEAKNESSES New on the Twitter scene, I have a small but loyal following.

17. To keep my fashion followers in style, I must commit to blogging daily.

18. Opportunities Join the social media conversation to appeal to fashion users.

19. Take a proactive approach to the development of my online PR portfolio.

20. THREATS In a world full of established fashion bloggers, it will be difficult to emerge from the pack.

21. In this fast paced business, I must be able multi-task and think both quickly and independently.

22. KEY MESSAGE Whether it is a Carrie marries Big type moment, or simply a Prada pump versus Chloe boots question, CarlyOstroff is the virtual stylist for you.

23. CHANNELS Because every fashion girl understands more is always better, I will depend on several social media applications to represent my sassy brand. More Shoes!

24. SOCIAL MEDIA APPLICATIONS

25. STRATEGies To position my blog as a one stop shop for virtual styling.

26. Use social media to engage in fashion conversations with my style savvy clientele.

27. Market my brand through third party endorsements.

28. TWITTER TACTIC Straight from the runways to my Twitter profile, I will Tweet the latest in of the moment trends.

29. BLOGGING TACTIC Since bloggers are the new fashion “it” girls, I will establish my presence as a credible fashion source through regular blogging.

30. COMMENTING TACTIC To see and more importantly be seen within the fashion crowd, I will comment on high profile fashion blogs.

31. LINKEDIN TACTIC I will create a profile on LinkedIn making my resume easily accessible to potential employers. To add a touch of credibility I will connect my profile with references from established fashion gurus.

32. MENTOR TACTIC To effectively complete the branding process, I will seek mentoradvice from fashionistas who have been there, done it and seen it all.

33. CURRENT TACTIC While textured tights may be in this season, next season they very well may be out. To stay relevant I must remain current and at the fashion forefront through regular updates to my social media applications.

34. CRITICAL PATH