This document contains information about Shanice Yates' UCAS application, including her academic history, current studies, future goals, and personal statement. She is applying to study BA courses in Creative Advertising, Future Media Production, Digital Media, Graphic Design, and Graphic and Media Design. Her current media course has helped her develop skills in Photoshop, Illustrator, and Premiere Pro. She hopes to work in advertising, print, or graphic design after university and feels these degree courses will help her build her portfolio and gain the necessary qualifications for these careers.

1. UCAS APPLICATION
Shanice Yates
BUZZWORD – viking2022

2. Grades

3. GCSEs
Scarborough TEC
Year Subject Grade Awarding Body
2020 English Language 5
2020 Maths 4
2020 L2 Media Makeup Merit

4. Courses

5. University Course
Course Title BA (Hons) Creative Advertising
UCAS Code W900
Link https://www.leeds-art.ac.uk/study/undergraduate-courses/ba-hons-
creative-advertising/
Location Leeds Arts University
Entry Requirements/
Qualification
GCSE Grades English Grade C/ 4
UAL Grade A minimum of Distinction and 2 Merits (DMM) from an
Extended Diploma or a Merit from a UAL Extended
Diploma.
UCAS points 112
General Comments/
Course Content
Year One- Develop awareness of advertising, brands, context, language, practices, creative and strategical
thinking.
Year Two- Encourages you to explore a range of talents, proficiencies, and roles, from digital, through to
strategic and creative, including the traditional collaborative dynamism of copywriter and art director.
Year Three- You will be required to plan your career, decide on directions, make contacts, build
relationships and develop a portfolio of work informed by a professional evaluation and a theoretical
appreciation of the problem.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
8

6. University Course
Course Title BA (Hons) Future Media Production
UCAS Code WFM1
Link https://www.mmu.ac.uk/study/undergraduate/course/ba-future-media-
production/#course-information
Location Manchester Metropolitan University (SODA)
Entry Requirements/
Qualification
GCSE Grades Grade C/ 4 in English Language or Level 2.
UAL Grade ?
UCAS points 104-112
General Comments/
Course Content
Year One- Digital marketing essentials, principles of digital media production, short form content creation,
design, image and movement for online media.
Year Two- Technology and design innovation, media production future practice, media production industry,
production planning and finance.
Year Three- Media practice collaborative project, digital communications for future media professionals,
media practice individual project, personal research project.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
8

7. University Course
Course Title BSc(Hons) Digital Media
UCAS Code G451
Link https://courses.uwe.ac.uk/G451/digital-media
Location UWE Bristol
Entry Requirements/
Qualification
GCSE Grades Grade C/4 in English and Maths or equivalent.
UAL Grade ?
UCAS points 112
General Comments/
Course Content
Year One- Media studio, graphic and web design, design contexts, introduction to creative coding.
Year Two- User experience, media production, creative and physical computing.
Year Three- Creative technologies project, comprehensive creative technologies project, interaction design,
design enterprise studio.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
7

8. University Course
Course Title BA (Hons) Graphic Design
UCAS Code 96-112
Link https://northernart.ac.uk/study-with-us/hartlepool-campus/degree-fda-
courses/ba-hons-graphic-design-2/
Location The Northern School of Art
Entry Requirements/
Qualification
GCSE Grades Level 2 English
UAL Grade
UCAS points 96-112
General Comments/
Course Content
Year One- Graphic design and narrative, graphic design processes, creative processes and visualisation,
visual culture.
Year Two- Advanced graphic design production, graphic design and visual identity, graphic design
specialism, visual culture theory.
Year Three- Project research and preparation, dissertation/report, exhibition, professional portfolio
development, FMP.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
8

9. University Course
Course Title BA (Hons) Graphic and Media Design
UCAS Code W212
Link https://www.arts.ac.uk/subjects/communication-and-graphic-
design/undergraduate/ba-hons-graphic-and-media-design-lcc#course-
summary
Location London College of Communication (UAL)
Entry Requirements/
Qualification
GCSE Grades 3 GCSE passes at Grade 4 or above.
UAL Grade ?
UCAS points 80
General Comments/
Course Content
Year One- Introduces core skills in design, visual communication, graphic media and technologies.
Year Two- Develops new specialisms and experimental practices in new and emerging technologies. You
will begin to develop a direction for your practice and portfolio.
Year Three- Focuses on the development of your professional position, profile and portfolio with subject-
specialist tutors.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
7

10. University Course
Course Title Digital Media
UCAS Code P390
Link https://courses.leeds.ac.uk/g856/digital-media-ba
Location University of Leeds
Entry Requirements/
Qualification
GCSE Grades A Level: ABB
UAL Grade
UCAS points ?
General Comments/
Course Content
Year One- Introduction to media and communication research, understanding digital media, interface
design, design for digital media, introduction to media and communication theory.
Year Two- Programming for digital media, working in digital media teams, communication research
methods.
Year Three- Internet policy, digital media project OR communication dissertation.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
6

11. Personal
Statement
Support in the notes section at the bottom of each slide

12. Academic History
At Scarborough TEC, I studied GCSE Maths and English Language alongside a Level 2
Media Makeup course. I am now currently at the end of the first year of the Level 3
Creative Media course at York College. Studying this course will benefit me with my
applications to university as I have applied for courses that are also media related or
'Digital Media'. On my current course, I have developed skills in 'Photoshop'
'Illustrator' and 'Premiere Pro' as well as research skills and planning. These have
benefitted by allowing me to gain experience working on media products and projects
which I will similarly be doing on the university courses I applied for.

13. Current Study
Throughout my first year of this course, I have gained skill and experience creating a
variety of products for different project. At the start of the year, for the first project I
created a music video. This helped me develop skills using 'Premiere Pro' for editing,
as well as learning various camera shots and techniques and research skills whilst
planning and developing a case study. For the next project was an 'adventure project',
this is where I had to make a package for a film concept including a pixel art game
concept video along with a soundtrack, a magazine cover and film posters and logo.
For this project I further developed my research and planning skills whilst researching
a variety of adventure films and existing products. I also developed skills and
experience using 'Photoshop'. I also used this to create my animation for my video
game concept. For my final project, I chose to create an advertising package for a
superhero film concept. I created a variety of posters, a magazine cover and
merchandise concepts using the skils I had developed in 'Photoshop' from my previous
project.

14. The Future
In the future I would like to work in the media industry, whether that be working in an
agency or for a company, or even freelance. After working on different projects
throughout the year, I decided that I would like to work in advertising, print or graphic
design. This is because I found that I enjoyed and could demonstrate more skils when
creating print products as opposed to film and music video. University and the courses
I applied for will help me achieve this career goal by allowing me to gain more
experience working on projects focused around this sector. Going to university will
also allow me to gain a higher qualification which, along with a strong portfolio, could
help me gain a higher-ranking job in the advertising sector.

15. Outside College
Outside of college, as well as working on mini products to build my skills mostly using
'Photoshop', I enjoy watching films and interacting on social media. I view and interact
with promotional material for various films and products that I see online. This will
help me in my university course as I see promotional products often which will help
with my research skills, as well as gain inspiration for my own future projects.

16. Conclusion
I would like to go to university to help develop skills and knowledge in the advertising
and print side of media, as well as gain a qualification/degree that is required by many
jobs in this industry. Achieving high grades on my current media course will help me
gain enough UCAS points to attend university, building a strong portfolio will also help
me achieve this. I am a good candidate because I am hard working and passionate
about digital media, I would like to further develop my skills, extend my knowledge
and continue building my portfolio which will later help me when applying for jobs.

17. Introduction
For my university plans, I am applying for courses in digital media, graphic design and
creative advertising. These are all similar subjects based around advertising and print
in digital media, which is the industry I would like to be in for my career. I want to
study one of these courses so I can develop my skills in a variety of software, further
build my portfolio and gain a qualification which will help me when applying for jobs
that require a university degree.