Effective Networking Skills A Guide To Being Liked
Effective Networking Skills:
How to guarantee the LIKE in ‘Know, Like, Trust’
by Andrew Thorp
Founder of Speakeasy Groups
The Speakeasy Archive
We hear a lot about 'Know, Like and Trust' being the bedrock of all good networking.
In this short e-book, I’m going to explore the middle one - LIKE.
It's terribly important that people warm to you in the networking arena. They have
to buy YOU first and foremost, before your product or service gets a look-in.
Here are some measures (I thought of 30 - there are undoubtedly more), criteria by
which we judge people in this environment. If there's a person out there who ticks
ALL these boxes I'd be surprised. But I'm sure they're popular - and busy!
What type of characteristics would they exhibit…?
Smart appearance YES, but not over-
dressed for the setting.
A pleasant demeanour - some people
just look positive and optimistic
(Professor Brian Cox OBE, below), but
others seem to be permanently grumpy
and negative (Victor Meldrew) - usually
without knowing it!
Ask questions and take an interest in
others - not like an interrogation, just
pleasantly curious so that it flows in a
natural, conversational style.
Able to build rapport, find common
points of interest (not too eager or
forced, but again natural and conversa-
tional). Really, really good listener.
Willing to learn.
Open to new ideas.
Able to empathise (they seem to 'know
how you feel', and appreciate your
Don’t take themselves too seriously.
Willing to poke fun at themselves.
Deliver a really good overview of what
they do - not too much so they over-
whelm/bore you, but not too little that
you're irritated (What are they hiding?
Why don’t they just tell me?).
Intrigue you with their 60 sec pitch, so
you genuinely want to know more. You
feel there’s more to learn about them,
but that just makes you keener.
Able to bring things up in conversation
that are relevant and helpful to YOU
(this MAY incorporate an element of
their product or service, but it may
Suggest potential solutions to issues
you’re facing, possible collaborations,
etc but without being pushy or overly
Point out a problem they encountered,
so you can avoid it.
Suggest possible connections which
may benefit you, offer to help...and
actually DO it!
Suggest useful sources of information
(a web-site, networking event, the best
Have an easy-to-listen-to voice.
Exhibit natural, appropriate and non-
threatening body language.
Honest and open (but to an appropriate
level - not sharing marital problems!).
Able to make people feel comfortable
and willing to trust them, open up to
Never make other people look small or
Always make people feel important,
noticed and valued. Exhibit a great
memory, recalling earlier conversations
or facts about people.
Have some decent stories. Able to tell
them well, but only bring them out at
the appropriate moment. Never loud or
boorish or overly dominant.
Able to read people’s feelings.
Knowledgeable without showing off.
Able to transfer their enthusiasm, their
positivity and optimism to others.
Willing to share conversational air-time
fairly (probably more in YOUR favour).
Polite, courteous and considerate.
Good personal hygiene.
Charming but not smarmy.
Don't make unseemly remarks about
sex, gender, race or exhibit prejudicial
Leave you in a better place at the end
of an interaction, than at the start.