1. The agenda includes a 1 hour presentation by Steve and Shelia with time for Q&A and a minute of self promotion. 2. The document discusses tools, building an online community by adding value and engaging contributors, measuring metrics like brand awareness and website traffic, and thinking long-term while considering content before publishing. 3. The section on blogging advises that anyone can blog, to blog about topics filling information gaps and questions asked by clients, and to write blogs in a first person and engaging style while avoiding copying others' content.

2. Agenda 1 Hour Steve Shelia Q&A 1 minute shameless self promotion! Nibbles and leave...

3. Questions Have you got any questions or issues you would like us to cover? Current experience in the room....?

4. What is it? - Community

5. What is it? – 2 way conversations

6. What is it? Marketing

7. Tools

8. Tools

9. Tools

10. Tools

11. Tools

12. Tools

13. What to do... 2010 web site

14. What to do... Add value and contribute

15. What to do... Get a central Location for content and build a store

16. What to do... Build your community and engage

17. What to do... Measure everything Brand Community Hits

18. What to do... This is what works, everything else is possible but unproven!

19. What to do... Think long-term! And always think before you publish!

20. Sheila

21. To Blog Or Not To Bother

22. What’s a blog? Web Based Commentary Online diary Subject specific news Bigot!

23. Mostly it’s a place To share quality information with online users

24. Who Can Blog? = Anyone!

25. What To Blog Understand how people use the Internet One Armed Juggler I’ve got nothing to say! I don’t know anything

26. To Get Yourself Started List the top five questions your clients ALWAYS ask Five subjects to talk about Which is five blogs

27. Top Tips For Your Blog Look At What Other People Blog About First Try to fill in the gaps Be Honest Don’t Sell Write in the first person where possible Don’t steal other people’s blogs

28. Insider Tips End your blog with a question to encourage a response from readers Put your website address at the bottom of every post Key word your titles where possible

29. Finally? Evaluate your most popular blogs Engage with people Challenging blogs are popular with readers Enjoy!

30. Questions and Answers?