This presentation will help you understand how to position your YOGA BRAND in the market and also help you understand ways to figure out the core problems of your customers. If you found this document useful then you will surely like the content we put out on our Instagram page called @takeonweb. Also follow us on Twitter, Linkedin and Facebook to know more about Personal Branding. You can contact us for any help regarding Branding & Marketing at: info@takeonweb.com www.takeonweb.com Topics Covered - MARKET GAP STANDING OUT FROM COMPETITION How to Differentiate? You Need Targeting Finding problems and Targeting methods. Iceberg Model Motivation Map PERSONAL BRANDING Find your 'why' using the Golden Circle WHO DO YOU SERVE? WHAT DO YOU DO? HOW DO YOU DO? WHY DO YOU DO THIS? POSITIONING STATEMENT VALUES FUNNEL BUILDING Funnel Diagram Building a funnel Instagram Account Content Strategy Finding Content Pillars You can contact us for any help regarding Branding & Marketing at: info@takeonweb.com www.takeonweb.com

1. Personal Branding
Guide to YOGA

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Brand
No Brand
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Content
Roadmap
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Standing-out from
Competition
Personal
Branding
Funnel
Building

3. BRAND
NO BRAND
Yoga Businesses
with BRAND/
No BRAND

4. With Brand
Business owners are in a Niche to differentiate from competition.
They know their target audience and they maintain their BRAND.
They take care of nutrition and food.
Sometimes they have competition in the niche, so they find other ways
to differentiate.
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5. Without Brand
Business owners are providing services for everyone.
They don’t have a target audience.
They don’t build marketing strategies.
There is a gap between business owners and population. Business
Owners don’t know how to communicate their value.
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6. STANDING
OUT
FROM
COMPETITION
Leaving the
traditional way of
serving everyone.

7. o Don’t serve everyone.
o Pick a Profitable Niche.
o Solve core problems of your customers.
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How to Differentiate?
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8. o People are constantly watching content every-time, every-day,
o You need to stand out and provide valuable content.
o Don’t post general yoga content, post content that matters to them.
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You Need Targeting
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9. o What are the challenges of your customers?
o What do they fear? Their pain points?
o What does influence them?
o Their hobbies and interests?
o Why do they do what they do?
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Finding problems and
Targeting methods.
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10. Iceberg Model An example representing
hidden problems of a customer -

11. Motivation
Map
All these words show the
ultimate need of any human being.

12. PERSONAL
BRANDING
How to promote
yourself?

13. Find your why using
The Golden Circle
Why?
How?
What?
Answer the questions:
o What do I do it?
o How do I do it?
o Why do I do it?
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14. o Describe the communities, organizations and tribes you serve.
o Pick the top 3
o Then narrow to the one that resonates the most with you.
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WHO DO YOU SERVE?
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15. o Describe what do you do to help others?
o Pick the top 3
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WHAT DO YOU DO?
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16. o Describe in tangible terms how you are able to help others.
o Pick the top 3
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HOW DO YOU DO?
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17. o Describe the emotional, intangible benefits you create for others.
o Pick the top 3
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WHY DO YOU DO THIS?
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18. By Putting all together.
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POSITIONING STATEMENT
Community/Organization/Tribe You Serve
What you do to help others (Max. of 3)
How you help others
Why: Emotional impact you Create

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VALUES
Accessibility Courage Growth Prosperity
Accomplishment Creativity Health Punctuality
Accountability Curiosity Honesty Recognition
Accuracy Dependability Humour Relaxation
Adventure Determination Imagination Reliability
Affection Directness Impact Resourcefulness
Affluence Discipline Independence Respect
Altruism Diversity Integrity Security
Ambition Efficiency Intelligence Sensitivity
Assertiveness Empathy Justice Significance
Balance Enthusiasm Kindness Sincerity
Bravery Excellence Knowledge Speed
For e.g.
considering value
points for Yoga for kids

20. 20
Calmness Experience Leadership Spirituality
Celebrity Expertise Learning Spontaneity
Challenge Fairness Love Stability
Charity Faith Loyalty Strength
Clarity Fame Mindfulness Success
Comfort Family Optimism Sympathy
Commitment Fidelity Originality Teamwork
Compassion Flexibility Passion Understanding
Completion Fun Peace Vision
Contentment Generosity Perfection Wealth
Control Grace Power Winning

21. The right way to
get clients
FUNNEL
BUILDING

22. Your TG becomes aware of the
health issue through your Marketing.
Funnel
Diagram
AWARENESS
Takes the final steps and
becomes a customer.
PURCHASE
They becomes focused on
finding a solution.
INTEREST
Seeks further education on your
Product/Service & looking for testimonials.
CONSIDERATION
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MARKETING
People who don’t know about your
existence.
COLD AUDIENCE
People who bought your products/services
& Trust you, like you and will buy again.
HOT AUDIENCE

23. o Be in front of people as much as possible,
o Spread your message and awareness in your city with events,
o Instagram, YouTube, Facebook page, LinkedIn. Build a personal Brand.
o Bring them all to a FB Group or Email Newsletter.
o Nurture them with content and freebies.
o Go Live with sessions, Give tips on Live.
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Building a funnel

24. o Bio Section
o Mission statement/Positioning statement
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Instagram Account
What?
Solution
Who?
Target
Why?
The Need
How?
The Result
Your
unique
Selling
Proposition
Your Story,
why are you
the best
choice?
15 Sec. each Story
PIN YOUR STORY HIGHLIGHTS WITH THIS FORMULA
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25. 70 %
10 %
20 %
o My Personal Life (family)
Content Strategy
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o What are my passions?
o What drives me in free time?
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o What topic am I Expert in?
o How can I help others?
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26. Find content pillars based
on target audience.
Storytelling
Problem/Situation
Solution/Plan
Result
Finding
Content
Pillars
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27. thank you!
created by
If you found this document useful then you will surely like the
content we put out on our Instagram page called @takeonweb.
Apart from that, if you are struggling with how to choose a target
audience, building a brand, or marketing your business to touch
your audience effectively, then you can book a free call with us and
we surely can help you achieve your goals on growing your business.
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info@takeonweb.com
www.takeonweb.com