In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This D.I.Y. guide will help you to overcome this challenge.

1. D.I.Y. guide to
Personal Branding

3. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”

4. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”

5. Name Logo
Slogan Design

6. Name Logo
Slogan Design

8. Awareness

9. Awareness Trust

10. Awareness Trust
Perception

11. Awareness Trust
Reputation Perception

12. on
BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
TRUST

13. IT IS A MEASURE OF
REPUTATION

14. PERCEPTIONS
INTHEMINDOFACONSUMER.

15. SEARCH

16. COPY

17. “A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com

22. “A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos

23. Making Coffee
Serving Water
Aerated Cola
Stitching Pants

24. The basic offering isn’t the hard stuff

25. Unique
IDEAS
HUGE
IMPACT
THAT
CREATE

26. Unique
IDEAS
HUGE
IMPACT
THAT
CREATE
Unique
IMPACT

27. In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug.
Full Story
Did You Know?

28. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
Full Story

29. More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos

30. Their identity serves as a key differentiator

31. G a t k
K d 6 8h
f @ O P w
+ $ , QWTM

32. “We choose one over the other on the basis of
our ‘perception’ of its reputation”
–Shivam Dhawan

33. Perceptions are verbs:

34. “Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…”
- Jean Marie Dru, Disruption

35. Just like PERSONALITIES

39. Personal brands allow individuals to
differentiate themselves
by consistently articulating
and leveraging their
unique value proposition

40. BRANDINGDo It Yourself

41. What is your
BRAND?

42. What we DO
defines US

43. THIS
IS
WHAT
WE DO

44. Awareness
Who we are

45. Trust
Our credentials, experience

46. Reputation
Our skills, achievements

47. Perception
Interests, personal details

48. Our unique
Brand Portfolio

49. BrandingToolkit
Reference
CV
Portfolio

50. Your Online Profiles

51. Your PR channels

52. Responses
to our
BRAND

53. Review, Referral,
Recommendation

54. Tag, Mention, Location
@ #

55. Differentiated
Brand Portfolio

57. www Website
Linked in Yu
l Blogger
Google g

58. DO it good and the CREDITS will follow

59. “Do what you want to be famous for
Because you are famous for what you do”
- Kristian Anderson

60. WHAT you do matters
HOW you do it is important
WHY you do it is critical

62. it’s

63. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!

64. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.

65. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical

66. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
 Branding is Not about self promotion, it is about self differentiation

67. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
 Branding is Not about self promotion, it is about self differentiation
 Not about how many people know you but how do they know you

69. BUILD Your Identity!
Starting HERE now…

70. MY
BRAND
SHIVAM DHAWAN

71. MY
BRAND
SHIVAM DHAWAN
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