This document discusses key concepts about branding including: - Branding includes a name, logo, slogan, and design associated with a product or service. - Brands are built on awareness, trust, reputation, and consumer perception over time. - Early innovators like Coca-Cola and Levi Strauss successfully grew their brands through creative marketing techniques and addressing consumer needs.

1. D.I.Y. guide to

2. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”

3. The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”

4. Name Logo
Slogan Design

5. Name Logo
Slogan Design

7. Awareness

8. Awareness Trust

9. Awareness Trust
Perception

10. Awareness Trust
Reputation Perception

11. on
BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
TRUST

12. IT IS A MEASURE OF
REPUTATION

13. PERCEPTIONS
INTHEMINDOFACONSUMER.

14. SEARCH

15. COPY

16. “A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com

19. a

21. “A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos

22. Making Coffee
Serving Water
Aerated Cola
Stitching Pants

23. The basic offering isn’t the hard stuff

24. Unique
IDEAS
HUGE
IMPACT
THAT
CREATE

25. Unique
IDEAS
HUGE
IMPACT
THAT
CREATE
Unique
IMPACT

26. In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug.
Full Story
Did You Know? A j

27. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
Full Story

28. More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos

29. Their identity serves as a key differentiator

30. G a t k
K d 6 8h
f @ O P w
+ $ , QWTM

31. “We choose one over the other on the basis of
our ‘perception’ of its reputation”
–Shivam Dhawan

32. Perceptions are verbs:

33. “Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…”
- Jean Marie Dru, Disruption

34. Just like PERSONALITIES

38. Personal brands allow individuals to
differentiate themselves
by consistently articulating
and leveraging their
unique value proposition

39. BRANDINGDo It Yourself

40. What is your
BRAND?

41. What we DO
defines US
i
do

42. THIS
IS
WHAT
WE DO

43. Awareness
Who we are

44. Trust
Our credentials, experience

45. Reputation
Our skills, achievements

46. Perception
Interests, personal details

47. Build your unique
Brand Portfolio
i
am

48. BrandingToolkit
Reference
CV
Portfolio

49. Your Online Profiles
www Yu l g

50. Your PR channels
W t o j n

51. Ask others
about your
BRAND

52. Review, Referral,
Recommendation
h

53. Tag, Mention, Location
@ #

54. Differentiate your
Brand Portfolio
i
Brand

56. www Website
Linked in Yu
l Blogger
Google g

57. DO it good and the CREDITS will follow

58. “Do what you want to be famous for
Because you are famous for what you do”
- Kristian Anderson

59. WHAT you do matters
HOW you do it is important
WHY you do it is critical

61. it’s

62. So, what problems are you solving in this world?

63. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!

64. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.

65. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical

66. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
 Branding is Not about self promotion, it is about self differentiation

67. Takeaways:
 We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
 Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
 What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
 Branding is Not about self promotion, it is about self differentiation
 Not about how many people know you but how do they know you

69. BUILD Your Identity!
Starting HERE now…

70. MY
BRAND
SHIVAM DHAWAN

71. MY
BRAND
SHIVAM DHAWAN
Connect -

72. MY
BRAND
SHIVAM DHAWAN
Connect -
Or just say Hi!

73. Support my
venture
with funds
and get this
cool T
Or just buy it here