The document by Larry Hawkins II discusses the importance of personal branding in career development, defining a brand as anything that distinguishes one seller's goods or services from another. It emphasizes that individuals are brands themselves, with their traits and abilities serving as their currency in interactions, which can build or erode trust and create opportunities. The document outlines three focus areas for personal branding: purpose, perception, and personality, encouraging readers to take control of their brand to advance their careers.

1. “Grow Your Brand, Grow Your Career” by Larry Hawkins II,
CEO &Co-Founder of Hawkins Development Group, LLC

2. What is a brand?

3. “Name, term, design, symbol, or any other feature that
identifiesone seller’s goods or services as distinct from those
of other sellers.” ~American Marketing Association

4. Quick Mental Exercise

5. Let’s do a word association with
these brands.

6. Example – Brand: Nike – Association:
Durable

7. Ready?

8. Go!

9. StarbucksLogo

10. AppleLogo

11. YOU!

12. What attributes are associated with
the brand of YOU?

13. What if I told you that…

14. you can take control of your career

15. by developing your authentic
personal brand?

16. HOW?

17. YOU are a brand.

18. “Name, term, design, symbol, or any other feature that
identifiesone seller’s goods or services as distinct from those
of other sellers.” ~American Marketing Association

19. “Name, term, design, symbol, or any other feature that
identifiesone seller’s goods or services as distinct from those
of other sellers.” ~American Marketing Association

20. YOU are a seller.

21. You have traits and abilities that you
offer to the people around you.

22. Every interaction is a transaction.
Your currency is…

23. Time.

24. Time is your most precious resource.
You have a finite amount of it.

25. Trust.

26. With every interaction, you’re either
building trust or losing trust.

27. Opportunities.

28. Which can win you a future
opportunity…or lose one.

29. Time – Trust - Opportunities

30. Your brand has three areas of focus.

31. PURPOSE

32. If you close your eyes…

34. …and envision success..

35. What does success look like for YOU?

36. PURPOSE: What is your ultimate
objective?

37. PERCEPTION

38. When you look in the mirror, you may
see one thing.

39. But as growth opportunities come…

40. Do they align with your inner
aspirations?

41. PERCEPTION: How do you influence the
opportunities that come your way?

42. PERSONALITY

43. You’re in the middle of taking a
journey.

44. There are many paths and it’s easy
to get overwhelmed.

45. Do you have all the tools you need
for this trip?

46. PERSONALITY: How do you identify
the blind spots you need to address?

47. YOU are a business. People buy your
personality, and they invest in your purpose.

48. How do you gain investors?

49. We’re here to help. Learn more at:
www.HawkDG.com

50. Hawkins Development Group: Find
Purpose. Find Answers. Find You.