2. MASTERY: PDL
Goal: Acquire the tools that I need to determine my Life’s Task and to develop my Mastery Journey
• Read the required textbook, Mastery, to gain knowledge on the concepts: Life’s Task and
Mastery Journey
• Utilize the development of the assigned research paper to embrace the journey of an
accomplished master
• Commit to visiting my Mastery Journey blog daily to document inspiration and
encouragement
toward reaching my Life’s Task
• Complete a research paper on My Mastery Hero, Berry Gordy, who created the
“motown sound”
3. EXECUTIVE
LEADERSHIP
Goal: To enhance my leadership qualities and to understand how to make decisions that
are best for business and the supervised group
• Take personal leadership assessments to determine what leadership
qualities I posses and what qualities I can gain
• Utilize executive leadership case studies to learn from the leadership styles
of others
• Join Full Sail University’s Black Student Union, a club that is focused on
social awareness and promoting leadership and diversity
• Read the article, Breaking The Stained Glass Ceiling: Women’s
Collaborative Leadership Style as a Model For Theological Education
4. PROJECT AND TEAM
MANAGEMENT
Goal: To expand my knowledge of project planning and to work
effectively and efficiently on a team
•Utilize team management case studies to learn from the
successes and failures of past team projects
• Create a project plan that can be utilized beyond the
completion of the course
• Read, Team Effectiveness and Team Coaching Literature Review
5. BUSINESS STORYTELLING
& BRAND DEVELOPMENT
Goal: To sharpen my skills in development and marketing of a
product
•Use brand development case studies to develop my
understanding of how a brand comes about
•Apply storytelling techniques in daily life sales and service
pitches
•Read the article, Brand Identity Development and the Role of
Marketing Communications: Brand Experts’ View
6. ENTERTAINMENT
BUSINESS FINANCE
Goal: To learn how to utilize statistics and industry trends to make
wise choices for financial benefit
•Meet with a financial planner to gain further insight into
entertainment business finance
•Become a member of the Central Virginia African
American Center of Commerce
•Read, Inside the Business Mind of Russell Simmons
7. NEGOTIATING AND DEAL MAKING
Goal: To understand how to make business decisions that are in my
own best interest and the interest of my clients
•Read and analyze Negotiating and Deal-Making case
studies
•Utilize role playing to practice the skills acquired from the
course
• Read the article, Get what you want--NOW
8. PRODUCT AND ARTIST
MANAGEMENT
Goal: To understand the role of the artist manager and what it takes
to develop the career of the client
• Learn and memorize strategic artist management
techniques
• Work with an artist manager to apply problem solving
techniques for artists
• Read the article, Russell Simmons, King of Rap
9. ADVANCED
ENTERTAINMENT LAW
Goal: To become aware of the legal precautions to protect my career
and the careers of my clients
•Read and analyze entertainment law case studies
•Memorize entertainment property principals
•Review additional artist contracts with a current artist
manager
•Read the article, Entertainment Law: Agents, Managers,
Attorneys, and Promoters
10. ENTERTAINMENT MEDIA
PUBLISHING & DIST
Goal: To become aware of the process to execute a project and
delivery it to an audience at the expected sales goals
•Read and analyze publishing and distribution case studies
•Develop a publishing/distribution plan
•Read the article, Starting a Music Business for $0
11. DIGITAL MARKETING
Goal: To develop my skills in online media markets that enhance
connection, communication, and collaboration with clients and services.
•Teach a social media and marketing class to entrepreneurs
through The Greater Richmond Small Business Development
Center
•Develop an audience engagement proposal
•Explore the various avenues of digital marketing
•Read the article, Digital Marketing Requires fusion of Technology,
Creative Vision
12. BUSINESS PLAN
DEVELOPMENT
Goal: To strengthen my ability to organize my vision into a professional
format that portrays the passion and the possibilities of the business
•Understand and memorize business concepts
•Research the industry area that I intend to develop my
business plan on
•Edit my current business plan to include the ne discoveries
from the course
• Read the article, A Sensible Business Plan Can Help Advance Your
Career
13. FINAL PROJECT BUSINESS
PLAN
Goal: To execute the business plan and learn how to verbally present it
•Take various opportunities to develop my public speaking
skills
•Formally present a business plan
•Gain insight from industry professionals after presenting
the business plan
•Research various videos containing business plan
presentations
15. A MENTOR TO ME:
He or she must be able to strengthen my weaknesses while further
developing my strengths.
He or she must be able to challenge me and hold me accountable
when I feel intimidated or fearful.
He or she must be able to listen when I have questions.
He or she must be able to give me an active role to grow from.
He or she must above all believe in themselves, their vision, and the
audiences who they serve.
16. MASTERY JOURNEY
SUMMARY
My Mastery Journey is a process of pruning and planting into my
career. Full Sail is giving me so many opportunities to challenge
myself and to access the resources that will expand my mind. I have
learned so much in such a short time and I believe that the best is yet
to come. On this journey, opportunities will come and some may go
but I am destined to succeed no matter what!!!!!
17. REFERENCES
White, A., & Barnes, T. (1994). Gordy speaks. Billboard, 106(45), 63.
Journal of Research on Christian Education. Sep 2011, Vol. 20 Issue 3, p309-329. 21p.
Coaching: An International Journey of Theory, Research & Practice. Sep2013. Vol. 6 Issue 2, p166-136. 21p.
Managing Global Transitions: International Research Journal. Spring 2013, Vol. 11 Issue, p61-78. 18p.
1Diagram, 2 Charts.
Black Collegian. Feb2008, Vol. 38 Issue 2, p22-26. 4p.
Good Housekeeping. Jan2001, Vol. 232 Issue 1, p106. 5p
Essence (Essence). Mar1988, Vol. 18 Issue 11, p61. 3p. 10 Black and White Photographs
Ateneo Law Journal Mar2010, Vol. 54 Issue 4, p817-849. 33p.
Electronic Muician. Nov2013, Vol. 29 Issue 11, p60-65. 5p.
Eweek. 10/17/2013, p3-3. 1p.
