The document focuses on personal branding, emphasizing the importance of defining how others perceive you and what you want to be known for. It provides practical steps to build your personal brand, including conducting a personal SWOT analysis and assessing your online presence. Additionally, it highlights the value of a strong personal brand in creating new opportunities and cultivating a meaningful network.

1. P E R S O N A L
B R A N D I N G 1 0 1
MM
Sarah Dudley
Founder, Marketing Macros

2. Defining in the minds of others who
you are, what you stand for, and
what you can do for them
Personal Branding
@marketingmacros

3. We all have a personal brand
......whether we like it or not.
Kim Kardashian Donald Trump Chewbacca Mom
@marketingmacros

4. Our brands are defined by...
Our Words Our Actions Our Networks
@marketingmacros

5. How would people describe you?
.....is this how you want to be seen?
Passionate
Motivated
Sensitive
Sassy
Aggressive
Troll
ArgumentativeInspired
Innovative
Forward-thinker
Confident
Positive
Proactive
Expert
Thought LeaderFriend
Colleague
Influencer
Thoughtful
Reactive
Wild
Driven
Lazy
Determined
@marketingmacros

6. Take control of the Brand of
YOU
Answer this question:
What makes you memorable?
@marketingmacros

7. Take control of the Brand of
YOU
Answer this question:
What do you want to be
known for?
@marketingmacros

8. Take control of the Brand of
YOU
Take stock of what is already
out there:
-Google yourself
-Assess social networks
-Get feedback from others
@marketingmacros

9. Why is a personal brand
important?
@marketingmacros

10. You probably won't stay in
the same job forever.
A good resume is no longer
enough to land your dream job.
@marketingmacros

11. Your network is your most
critical asset.
Show them what you've done,
what you are doing, and what
you want to accomplish.
@marketingmacros

12. People are already watching.
Make sure they see only what
you want them to see.
@marketingmacros

13. Create new opportunities.
Do you want to speak at events?
Become an influencer?
Start your own business?
Become a mentor?
Negotiate a higher salary?
Travel the world?
Learn to love work?
Building a personal brand gets you closer to
these goals.
@marketingmacros

14. 4 Ways to Get Started
Do a personal SWOT
analysis
What are your strengths?
What are your weaknesses?
Where do you want to be?
What is stopping you from getting
there?
@marketingmacros

15. 4 Ways to Get Started
Assess the current
landscape
Google yourself
Take stock of what networks you are on
and the type of images/posts you put out
there
Decide where you want to focus your
energy
@marketingmacros

16. 4 Ways to Get Started
Get active on social networks
NOW
PRO Tips:
Be targeted in which networks you focus
your energy on
Be yourself, be personal but always be
respectful
Don't be a troll
@marketingmacros

17. 4 Ways to Get Started
Find your medium & begin
delivering a consistent message
Blog
Vlog
Start a podcast
Record Tutorials
Attend & Speak at Events
Share, post, tweet, snap regularly
Create guides & visuals to support your message
Collaborate with others
@marketingmacros

18. Let's Dive in!
We've developed a FREE workbook to help you build
the BRAND OF YOU!
This workbook will guide you
through a personal SWOT
analysis and help you easily
define what your personal
mission statement is so you can
start building your personal
empire!
@marketingmacros
Get my workbook!
www.marketingmacros.com/personalbrandingworkbook