It's all about the hustle! When you run a small business, you wear many hats. You're in charge of making sure the world knows who you are and what you do. You're also responsible for figuring out exactly how to do that in a way that serves and protects you, your time, work and energy. In this interactive presentation and discussion, we'll cover ways you can use personal branding, social media, content, marketing and storytelling to raise your profile, make valuable connections, drive more leads and welcome new customers or clients. We'll also touch on prioritization, how to use energy management to maximize your productivity and why you need a reverse to-do list. Learn more about Jessica Lawlor at JessicaLawlor.com.

1. Hustle Hard:
Promoting Yourself & Your Business
Presented by: Jessica Lawlor
@jesslaw

3. A Little About Me
● Background in PR- 6 years in
healthcare & tourism industries
● Blogging -----> Freelancing
○ How I got my first-ever client
● Quit job in December 2015
● Started Jessica Lawlor &
Company

4. My Hustle: JL&Co
● Communications Consulting
○ Content Management
○ PR
○ Writing
● Blogging
● Public Speaking

6. I wear a lot of hats…
I’m guessing you do, too?

7. Everything good that has
happened in my biz & life can
be attributed to one thing
(Well, actually two things…)

8. PERSONAL BRANDING
(And stepping outside my
comfort zone)

9. What is personal branding?

10. What is Personal Branding?
Personal branding is your online AND
offline reputation; it’s what immediately
comes to mind when someone says your
name.

11. Why is personal branding
important?

12. Why is Personal Branding Important?
• Raise your personal profile
• Increase traffic to your
blog/website/biz
• Increased sales
• Leads to new opportunities

13. What are some ways you can
develop your personal brand?

14. How Can You Develop Your Personal Brand?
• Website
• Blog
• Social media
•Email list
•Writing/working for others
•Public relations
•In-person opportunities
•Speaking gigs
•Networking events
•Coffee meetings

15. Website/Blog

17. Website Best Practices
● About page
○ Personal story
● Services page
● Portfolio
○ Case studies
● Testimonials
● Contact page
● Email opt-in boxes
● Social media icons

18. Blog Best Practices
● Develop a consistent schedule
● Be authentic
○ Vulnerable, Personal, Honest,
Open, Transparent
● Find ways to build community
○ Highlight others
○ Content roundup
● Keep it tidy!
○ Headlines, SEO, proofreading
● Promote your content

20. Public Relations Best Practices
● What’s your story?
○ Your story can change over time!
○ Elevator pitch
● Know what’s being said about you
○ Google Alerts
○ Talkwalker Alerts
○ Social media searches

21. Public Relations Best Practices
● Seek out opportunities
○ Help a Reporter Out
○ Proactive pitching
■ Connect to something timely
■ Find a news-y angle/trend
■ Incorporate research/stats
■ Think local
● Promote your posts/work/self!
○ Use the rule of 3

22. Rule of 3: In Action

23. Social Media Best Practices
● Facebook
○ Brand page -- opportunity to boost posts
○ Join relevant groups
○ Share your story (personally &
professionally)
● Twitter
○ Use relevant hashtags
○ Start a conversation
○ Share! (Your content and others’)
○ Pinned tweet

24. Social Media Best Practices
● LinkedIn
○ Complete your profile
○ Get recommendations
○ Write a post or article
● Others
○ Instagram (Instagram Stories)
○ Pinterest
○ Snapchat

25. Email Marketing Best Practices
● Connect with your audience in their inbox
○ Personal letters
○ Coupons/special offers
○ Behind-the-scenes details
● Create a more personal experience
● You OWN your email list and website

27. The stuff no one wants to tell you

28. ● It’s not easy...you have to prioritize
Energy management
● You can’t do it all
Reverse to-do list -- say no
● Not everyone is going to like you
Negative feedback
● It takes time
Patience is key

29. Questions?
jessica@jessicalawlor.com
http://jessicalawlor.com
@jesslaw