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Uploaded byJessica Lawlor
Hustle Hard
Jessica Lawlor presents strategies for personal branding and self-promotion to enhance business opportunities. Key elements include building a strong online presence through a website, blog, social media, and PR practices, while emphasizing the importance of authenticity and community engagement. Lawlor also discusses the challenges of personal branding, stressing the need for patience and energy management.
Hustle Hard
- 1. Hustle Hard: Promoting Yourself& Your Business Presented by: Jessica Lawlor @jesslaw
- 3. A Little AboutMe ● Background in PR- 6 years in healthcare & tourism industries ● Blogging -----> Freelancing ○ How I got my first-ever client ● Quit job in December 2015 ● Started Jessica Lawlor & Company
- 4. My Hustle: JL&Co ●Communications Consulting ○ Content Management ○ PR ○ Writing ● Blogging ● Public Speaking
- 6. I wear alot of hats… I’m guessing you do, too?
- 7. Everything good thathas happened in my biz & life can be attributed to one thing (Well, actually two things…)
- 8. PERSONAL BRANDING (And steppingoutside my comfort zone)
- 9. What is personalbranding?
- 10. What is PersonalBranding? Personal branding is your online AND offline reputation; it’s what immediately comes to mind when someone says your name.
- 11. Why is personalbranding important?
- 12. Why is PersonalBranding Important? • Raise your personal profile • Increase traffic to your blog/website/biz • Increased sales • Leads to new opportunities
- 13. What are someways you can develop your personal brand?
- 14. How Can YouDevelop Your Personal Brand? • Website • Blog • Social media •Email list •Writing/working for others •Public relations •In-person opportunities •Speaking gigs •Networking events •Coffee meetings
- 15.
- 17. Website Best Practices ●About page ○ Personal story ● Services page ● Portfolio ○ Case studies ● Testimonials ● Contact page ● Email opt-in boxes ● Social media icons
- 18. Blog Best Practices ●Develop a consistent schedule ● Be authentic ○ Vulnerable, Personal, Honest, Open, Transparent ● Find ways to build community ○ Highlight others ○ Content roundup ● Keep it tidy! ○ Headlines, SEO, proofreading ● Promote your content
- 20. Public Relations BestPractices ● What’s your story? ○ Your story can change over time! ○ Elevator pitch ● Know what’s being said about you ○ Google Alerts ○ Talkwalker Alerts ○ Social media searches
- 21. Public Relations BestPractices ● Seek out opportunities ○ Help a Reporter Out ○ Proactive pitching ■ Connect to something timely ■ Find a news-y angle/trend ■ Incorporate research/stats ■ Think local ● Promote your posts/work/self! ○ Use the rule of 3
- 22. Rule of 3:In Action
- 23. Social Media BestPractices ● Facebook ○ Brand page -- opportunity to boost posts ○ Join relevant groups ○ Share your story (personally & professionally) ● Twitter ○ Use relevant hashtags ○ Start a conversation ○ Share! (Your content and others’) ○ Pinned tweet
- 24. Social Media BestPractices ● LinkedIn ○ Complete your profile ○ Get recommendations ○ Write a post or article ● Others ○ Instagram (Instagram Stories) ○ Pinterest ○ Snapchat
- 25. Email Marketing BestPractices ● Connect with your audience in their inbox ○ Personal letters ○ Coupons/special offers ○ Behind-the-scenes details ● Create a more personal experience ● You OWN your email list and website
- 27. The stuff noone wants to tell you
- 28. ● It’s noteasy...you have to prioritize Energy management ● You can’t do it all Reverse to-do list -- say no ● Not everyone is going to like you Negative feedback ● It takes time Patience is key
- 29.