The document discusses accelerating your personal brand using social media. It emphasizes that your brand is defined by your authentic self and interactions, not just your social media profiles. It recommends developing a minimum viable brand focused on your core qualities and value, choosing appropriate social media tools based on your goals and audience, and consistently engaging in conversations and building connections with others to become a trusted, influential brand over time. Monitoring, measuring, and leveraging your brand efforts are also important.

1. Accelerating your brand using social media

2. My brand is what I tweet #MYTH

3. My brand IS WHAT I facebook #MYTH

4. My brand is MY CHECKINS #MYTH

5. They DETERMINE YOUR brand #TRUTH

6. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG

7. EVERYONE IS A CELEBRITY #ASM (after social media)

8. Personal brand = power

9. We cannot not manage our brands #ASM

10. HOW to do it? Long story!

11. CORE TRUTHS

12. SOCIAL MEDIA HAS NO NEW RECIPES #truth

13. You cannot fake it. Get humble now #truth

14. It is hard hard work. Get ready for the hustle #truth

15. Get started now, cause it is #awesome

16. DOING SOCIAL MEDIA BRANDING RIGHT

17. It is all about you baby!

18. Work inside out. DO not start with the tools

19. YOU

20. YOUYou = minimum viable brand

21. What makes you remarkable?

22. Minimum viable brand = portableYOU

23. Authentic, Powerful, Influential and Portable brand

24. What is brand goal? 3 words

25. How do you make people think you are valuable? ->

26. How do you make people feel you are awesome? <-

27. How do you sustain that over time? <->

28. YOU

29. VALUEYOUCONVERSATIONSCONNECTIONSTrusted / influential brand

30. Put on those listening ears

31. VALUEtwitterFacebookLISTENINGYouTubeblogsAbout RSS searches alertsGoogle profileCONVERSATIONSCONNECTIONSFlickrLinkedInTrusted / influential brand

32. Where is your homebase?

33. VALUEtwitterFacebookHOMEBASELISTENINGYouTubeblogsAbout RSS searches alertsGoogle profileCONVERSATIONSCONNECTIONSFlickrLinkedInTrusted / influential brand

34. Choose the tools

35. Where are your customers? #target

36. Where are you?#leverage

37. What are your needs?#format #context

38. Matrix 3-6 tools

39. the feedback loop

40. Monitor your brandRSS is your friendGoogle AlertsTwitter searchSocial MentionSEOMozRowfeeder

41. Measure your brandTwitterGraderKloutFollowersEngagementRadian6Rowfeeder

42. Leverage

43. Having problems? Core product issue?Core personality issue?Full of yourself?Misfiring/target issues?ADD? Trying too many things?Consistency

44. Keep your secrets to yourself. Really.

45. DOING BRANDING RIGHT Have a good core productKnow yourselfHave a plan Choose the tools Have a homebaseNever forget the people. It is always the people.Be consistentGive WAY more than you ASKLeverage where you canMonitor your brandMeasure your brand

46. Now go brand yourself into someone #awesome

47. THANK You (cc)FLICKRhttp://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/http://www.flickr.com/photos/tmview/2777567783http://www.flickr.com/photos/tambako/3798204195/http://www.flickr.com/photos/metrolibraryarchive/3941539351/http://www.flickr.com/photos/pamhule/4677117650/http://www.flickr.com/photos/track24/2185517005/http://www.flickr.com/photos/heathbar/3869181449/http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’http://www.flickr.com/photos/erase/4636923628/http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/@thinkmayaMaya Bisineerhttp://www.thinkmaya.com