Ebrahim Alas has created a personal branding document to explore his career in marketing. He has worked in email marketing for 8 years and is considering career paths such as marketing manager, web developer, or advertising manager. His brand archetype is an "Entertainer" who can bring joy and attention to users. He outlines his skills, education, goals, and plans to network with professionals in the gaming industry to expand his career opportunities.

1. Personal Brand Exploration
Ebrahim Alas
Project & Portfolio I: Week 1
02/04/2023

2. My name is Ebrahim Alas and because I've lived
my life in two locations, I consider myself to be
from 2 places. Los Angeles, California, and
Nashua, New Hampshire. My family originates
from Syria, Ireland, and Ukraine. I'm a
hardworking man who believes in loyalty and the
truth. Why lie? I've worked in the Marketing
industry as an Email Marketing expert for 8
years now.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Web Developer
• Advertising and Promotions
Manager
BRAND ARCHETYPE - My
archetype is Entertainer. So, I
understand what will bring joy and
attention to users or my employers.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. Recruiters and hiring managers of various gaming companies
TARGET AUDIENCE
Archit Bhargava
Outreach Plan:
• Investigate the Niantic company and all of their
products
• Doing some research, it looks like Archit is pretty active
on LinkedIn so I'd start there.
• I will give it about a week if they did not respond to
follow up with them via LinkedIn again because they
are very active on there.
Director, Worldwide product
Marketing at Niantic, Inc.
Justus Meyer
Outreach Plan:
• Learn more about the card/board game industry
• I will reach out to them via Email
• I'll follow up after a week via Email again
CoFounder at DOOMLINGS
Blake Cox
Outreach Plan:
• I will have to research how streaming
websites use Marketing for their users
• I will apply for a job on LinkedIn and try and contact
Blake about my application afterwards
• I will follow up after 1 week either through Social media
or email
Global Brand Marketing
Manager at Crunchyroll

5. GOALS
Short Term: 1 YEAR
• I will use my degree to receive higher pay at my
current employer or another employer
‣I will increase my income by at least 25%
‣Mid Term: 5-10 YEARS
• I will grow my brand online by consistently developing
and publishing content on websites like Twitter,
LinkedIn, and my personal website etc.
‣I will increase my Followers and LinkedIn
connections by more than 50%
Long Term: 15-20 YEARS
• Grow my own connections to the point where I can
work independently and make passive income
‣I will make at least 30k per year on passive
income

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HTML
SOFT
HARD
Novice / Adept / Expert
CSS Novice / Adept / Expert
Working with computers Novice / Adept / Expert
Making Decisions and Solving Problems Novice / Adept / Expert
JavaScript
SOFT
HARD
Novice / Adept / Expert
Bootstrap Novice / Adept / Expert
Organized, Planning, and Prioritizing Work Novice / Adept / Expert
Establishing and Maintaining Interpersonal Relationships Novice / Adept / Expert

7. I help clients do better by learning new tactics.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Manager, Lifecycle Marketing at Prodege
• Marketing Producer at Prodege
Education:
• Xcode 11 Essential Training at LinkedIn
• Digital Marketing, B.S., Full Sail University (Exp. 2023
Volunteer Work:
• Dog Fostering for One Tail at a Time, Inc
• 24 Hour Livestreamer for Extra Life

9. COMPETITION
Jamal Gordon
Industry Experience:
• Augmented Reality Research
Assistant, Social Media Marketing
Specialist, Tour Guide, Visitor
Assistant, Podcaster
Education:
• Master's degree, Entertainment Business, Political
Science and Government, Cyber Security.
Organizational Leadership, Computer Science
Leadership Experience:
• Acting President at Capitol Visitor Centeer
• Vice Chairman at Rainbow History Project
Skills and Proficiencies:
• Public Speaking - 1 endorsement
• Film Production - 1 endorsement
• Research - 0 endorsements
Ebrahim Alas
Overall Online Presence:
• 260 connections, customized banner image, headshot
is very professional, the profile is very detailed with a lot
of information, no published articles,They are very
active on social media. Their LinkedIn URL is their
name.
HEADSHOT
Industry Experience:
• Lifecycle Marketing, Email Marketing,
Marketing Production, Social Media
Marketing
Education:
• Associate's Degree, Digital Marketing, XCode11
Essential Training, Excel Training, Swift Programming
Language
Leadership Experience:
• Marketing Manager at Prodege
• Leadership in Volunteering
Skills and Proficiencies:
• Email Marketing - 12 endorsements
• Social Media - 14 endorsements
• Online Advertising - 4 endorsements
Overall Online Presence:
• 211 connections, banner image is one of the defaults
from LinkedIn, headshot is somewhat
professional, profile is very detailed, no published
articles, very active on other social media, LinkedIn
URL is my name

10. COMPETITION
Ricky Soberano
Noteworthy Experience:
• Associate Manager, Lifecycle Marketing at Crunchyroll
• E-Commerce and Marketing Associate at Squishable
Ebrahim Alas
Industry Experience:
• Lifecycle Marketing, Anime Features
Writer, E-Commerce and Marketing,
Managing Editor. Script Writer
Education:
• Bachelor of Arts, Associate of Science, Visual and
Perforrming Arts
Skills and Proficiencies:
• Dreamweaver - 2 endorsements
• Time Management - 17 endorsements
• Social Media - 29 endorsements
Overall Online Presence:
• 500+ connections, no banner image, headshot is very
professional, the profile is very detailed, no published
articles from what I can see, not active professionally
on other socials, their LinkedIn profile is their name?
Industry Experience:
• Lifecycle Marketing, Email Marketing,
Marketing Production, Social Media
Marketing
Education:
• Associate's Degree, Digital Marketing, XCode11
Essential Training, Excel Training, Swift Programming
Language
Leadership Experience:
• Marketing Manager at Prodege
• Leadership in Volunteering
Skills and Proficiencies:
• Email Marketing - 12 endorsements
• Social Media - 14 endorsements
• Online Advertising - 4 endorsements
Overall Online Presence:
• 211 connections, banner image is one of the defaults
from LinkedIn, headshot is somewhat
professional, profile is very detailed, no published
articles, very active on other social media, LinkedIn
URL is my name

11. BRAND POSITION
For employers who are looking for a new
Marketing professional, I provide passion and the
need to improve what I do because I never stop
taking the time to learn advancements in the
industry
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Dreamforce
‣ 9/12-9/14 | San Francisco
• DigiMarCon West
‣ 4/12-4/13 | Los Angeles
• Social Media Marketing World
‣ 3/13-3/15| San Diego
Digital Marketing
• Primary Content: I'd create short videos based on comedy or
informational on marketing tactics and social media growth
• Primary Tools: LinkedIn, TikTok, Instagram and Twitter
• Website: I'd use my website as a hub for all of my content all
under one location.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will seek will be someone with a lot
of experience on social media and proven success.
Formal Education
• Associate's Degree in Digital Marketing at Full Sail, July
2023
Technical Skills
• Social Media Advertising, 10/2023
• JavaScript, 12/2023
• Photoshop, 1/2024
Soft Skills
• Organization, 12/2023
• Writing, 1/2024
• Presenting, 3/2024

14. Ebrahim
You know how messy and unorganized some websites can be? Well, what I
do is create standard templates that will help companies have a cohesive
website that is easily navigated. In fact, I help my current company develop
web pages that are used to sell product.

15. REFERENCES
11-2011.00 - advertising and promotions managers. O*NET
OnLine. (n.d.). Retrieved February 4, 2023, from
https://www.onetonline.org/link/summary/11-2011.00
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
Retrieved February 4, 2023, from
https://www.onetonline.org/link/summary/11-2021.00
15-1254.00 - web developers. O*NET OnLine. (n.d.). Retrieved
February 4, 2023, from
https://www.onetonline.org/link/summary/15-1254.00
About Us. Doomlings. (n.d.). Retrieved February 4, 2023, from
https://doomlings.com/pages/about-us
Entertainer Brand Archetype - Kaye Putnam: Psychology
brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2022, April 13). Retrieved February 4, 2023, from
https://www.kayeputnam.com/brand-archetype-entertainer/
Here is why anticipating customer regret is key to profitability.
Moneycontrol. (n.d.). Retrieved February 4, 2023, from
https://www.moneycontrol.com/news/business/here-is-why-
anticipating-customer-regret-is-key-to-profitability-
7800121.html
Jamal Gordon . LinkedIn. (n.d.). Retrieved from
https://www.linkedin.com/in/jamalsgordon/
Ricky Soberano - associate manager, Lifecycle Marketing -
LinkedIn. (n.d.). Retrieved February 4, 2023, from
https://www.linkedin.com/in/ricky-soberano