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PERSONAL BRAND EXPLORATION
Anthony Weathersby
Project & Portfolio I: Week 1
MONTH DAY, YEAR
IDENTITY
Picture of You
Goes Here
My name is Anthony Weathersby II. I was born
in Chicago,Illinois but I was raised in Baton
Rouge,Louisiana.Growing up I was the oldest
of four.Being the oldest I learned at an early
age you have to learn to put people ahead of
yourself sometimes. I want to start may own
record label and ensure that all the artists
under my label are treated fairly. I want to
ensure that my artists get the most out of their
talent without fear of being taken advantage of
by a label.
PROFESSION
Potential Job Titles:
• Entertainment Agent
• Talent Agent
• Entertainment Specialist
BRAND ARCHETYPE -My
archetype being the Magician
means I am a visionary. Being an
agent helps me find people who
aspire to do or be better in a career
field the are passionate about. I
want to show people their latent
potential and help them grasp what
they can view as unattainable.
Agent for the Music Industry
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Greg Katz
Outreach Plan:
• I will ensure that I have all my questions drawn out to
make contact when I speak to him.
• One way I will contact him is through his personal email
or. his LinkedIn account.
• I normally give him a day or two to respond because
he’s very busy so I follow up with a secondary email. If I
Don’t hear back from him in that time span.
PROFILE
PICTURE Music Manager at Slow
dance Management
Steve Hutton
Outreach Plan:
• I will craft a script planned out for what I want to know
from him.
• Through LinkedIn where I initially made contact with
him.
• Mr.Hutton is normally really good with responding so
typically within a day or so I will get a response. If not a
follow up to his LinkedIn typically gets me a response.
PROFILE
PICTURE Owner of Uppercut
Management
Jeremy Holgersen
Outreach Plan:
• I will ensure I do research on his company as well as
his role and ensure I have questions based off his job.
• I noticed he has a business email on his LinkedIn I’ll try
messaging him on LinkedIn then I will try his business
email.
• I will give him at least two days to respond if I get no
response I will follow up on his business email.
PROFILE
PICTURE Music Agent at United Talent
Agency
GOALS
Short Term: (Immediately After Graduation,2024)
• After graduation I want to start awareness for my
brand after acquiring a job in my field. And start my
own Record label.
‣Hope to acquire a job at a music agency to
become an artist agent.By the end on 2024 I
hope to grow my brand on LinkedIn by 25%.
Mid Term: 2030
• By this point I hope to have established a good
following on all forms of social media as well as
LinkedIn as well as growing my own record label.
‣By this time I want to continually grow my
LinkedIn as well as grow my Record label by
15%.
Long Term: 2044
• I hope to be a global brand by this point as well as
have a thriving Record Label.
• I hope to own 100% of my label as well as constantly
growing this label as high as it can go.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Certified In Customer Service
SOFT
HARD
Novice / Adept / Expert
Certified In Microsoft Word Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Web Development Novice / Adept / Expert
Organization Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
I help who the people of today understand
how music can unite us as a people by
showing them music is a universal language
everyone can speak.
PROMISE
CREDENTIALS
Work Experience:
• Signal 88 Security
• Big Lots
Education:
• Woodlawn High School Graduate
• Working on a Bachelor’s Degree In Music Business at Full Sail University
Awards:
• Team Lead At Signal 88 for a year.
• Team Lead as a at Big Lots Furniture
Representative
COMPETITION
Steve Hutton
Industry Experience:
• Music Analyst as well as a Music
Producer
Education:
• University Of Wisconsin Law School
• University Of Michigan
Leadership Experience:
• Owner Of Uppercut Management
• Music Specialist
Skills and Proficiencies:
• Music Licensing - 10 endorsements
• Music Production - 52 endorsements
• Music Publishing - 65 endorsements
Anthony
Weathersby
Overall Online Presence:
• Mr.Sutton has over 500 connections.Banner Image is
customized.Has many different details speaking on his
achievements. He is very active on all forms of social
media. HIs URL is customized and has plenty of
published articles.
• Grade: Superior?, 95 out of 100
HEADSHOT
HEADSHOT
Industry Experience:
• N/A
Education:
• Woodlawn High School Graduate
• Currently Working On Music Business Degree At Full
Sail University
Leadership Experience:
• Team Lead At Signal 88 Security
• Team Lead At Big Lots
Skills and Proficiencies:
• Certified in Customer Service - 0 endorsements
• Certified In Microsoft Word - 0 endorsements
Overall Online Presence:
• Currently at 2 connections on LinkedIn profile. Banner
Image not customized. My profile is detailed very much
as far as the profile is concerned.Very active on various
different forms of social media. The URL is not currently
customized.No published articles as of right now.Grade:
Average
COMPETITION
Kristen Kwasniak
Noteworthy Experience:
• N/A
Anthony
Weathersby
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Penn Foster High School Graduate
• Pursuing Music Business Degree At Full Sail University
Skills and Proficiencies:
• Microsoft - 0 endorsements
• Communication - 0 endorsements
• Computer Proficiency - 0 endorsements
Overall Online Presence:
• When it comes to connections on LinkedIn there are
none, The banner is one that LinkedIn provides when
you are creating your profile, the headshot is okay but
can definitely be better. There isn’t much detail and
there also isn’t any articles written , besides LinkedIn I
am very active other social media platforms, like
Instagram, Facebook and Tiktok. Grade. LinkedIn URL
is customized. Poor 50 out of 100
Industry Experience:
• N/A
Education:
• Woodlawn High School Graduate
• Currently Working On Music Business Degree At Full
Sail University
Leadership Experience:
• Team Lead At Signal 88 Security
• Team Lead At Big Lots
Skills and Proficiencies:
• Certified in Customer Service - 0 endorsements
• Certified In Microsoft Word - 0 endorsements
Overall Online Presence:
• Currently at 2 connections on LinkedIn profile. Banner
Image not customized. My profile is detailed very much
as far as the profile is concerned.Very active on various
different forms of social media. The URL is not currently
customized.No published articles as of right now.
Grade: Average
BRAND POSITION
For my fellow music lovers who enjoy quality
music, I provide music for people who enjoy the
art behind making and enjoying the music
because in todays society “artists” are getting by
when they only put forth the bare minimum.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organizations
• Legal Disputes In The Entertainment Industry
‣ 01/12/2023 | Online
• Life After Full Sail
‣ 01/13/2023 | Online
• Project Management
‣ 01/20/2023 | Online
Digital Marketing
• Primary Content:My primary content will be many different
forms of music and how it relates to the people of today.
Primary Tools: As of right now my main social media tools
will be TikTok, Instagram and Twitter.
• Website: I will use my personal brand website to help show
everything I am doing to the public which will ultimately help
with networking as well as relations with other companies for
better business opportunities.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Music Business Degree from Full Sail University
Technical Skills
• Market Strategy - Warner Music Group,March 2023
• Programming - Warner Music Group, July 2023
• Copywriting - Warner Music Group, February 2023
Soft Skills
• Analytical and Critical Thinking - Warner Music Group
May 2023
• Decision Making Skills - Warner Music Group, June
2023
• Communication Skills - Warner Music Group,April 2023
Anthony
Weathersby
You know how the music industry has changed? Well, what I do is
show people what true musical art is. In fact, I will make it my life mission to
restore the music industry to its formal glory.
Picture of You
Goes Here
REFERENCES
O*Net online. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from
https://www.onetonline.org/
Moss, E. (2022, January 11). 50+ key technical skills to list on your
resume in 2022 (with examples). Easy Resume. Retrieved
January 8, 2023, from https://www.easyresume.io/career-
advice/top-technical-skills
Pavlou, C. (2022, July 8). What are soft skills? Recruiting Resources: How to
Recruit and Hire Better. Retrieved January 8, 2023, from
https://resources.workable.com/hr-terms/what-are-soft-skills
Log in or sign up. LinkedIn. (n.d.). Retrieved January 8, 2023, from
https://www.linkedin.com/

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Anthony Weathersby's Portfolio

  • 1. PERSONAL BRAND EXPLORATION Anthony Weathersby Project & Portfolio I: Week 1 MONTH DAY, YEAR
  • 2. IDENTITY Picture of You Goes Here My name is Anthony Weathersby II. I was born in Chicago,Illinois but I was raised in Baton Rouge,Louisiana.Growing up I was the oldest of four.Being the oldest I learned at an early age you have to learn to put people ahead of yourself sometimes. I want to start may own record label and ensure that all the artists under my label are treated fairly. I want to ensure that my artists get the most out of their talent without fear of being taken advantage of by a label.
  • 3. PROFESSION Potential Job Titles: • Entertainment Agent • Talent Agent • Entertainment Specialist BRAND ARCHETYPE -My archetype being the Magician means I am a visionary. Being an agent helps me find people who aspire to do or be better in a career field the are passionate about. I want to show people their latent potential and help them grasp what they can view as unattainable. Agent for the Music Industry Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Greg Katz Outreach Plan: • I will ensure that I have all my questions drawn out to make contact when I speak to him. • One way I will contact him is through his personal email or. his LinkedIn account. • I normally give him a day or two to respond because he’s very busy so I follow up with a secondary email. If I Don’t hear back from him in that time span. PROFILE PICTURE Music Manager at Slow dance Management Steve Hutton Outreach Plan: • I will craft a script planned out for what I want to know from him. • Through LinkedIn where I initially made contact with him. • Mr.Hutton is normally really good with responding so typically within a day or so I will get a response. If not a follow up to his LinkedIn typically gets me a response. PROFILE PICTURE Owner of Uppercut Management Jeremy Holgersen Outreach Plan: • I will ensure I do research on his company as well as his role and ensure I have questions based off his job. • I noticed he has a business email on his LinkedIn I’ll try messaging him on LinkedIn then I will try his business email. • I will give him at least two days to respond if I get no response I will follow up on his business email. PROFILE PICTURE Music Agent at United Talent Agency
  • 5. GOALS Short Term: (Immediately After Graduation,2024) • After graduation I want to start awareness for my brand after acquiring a job in my field. And start my own Record label. ‣Hope to acquire a job at a music agency to become an artist agent.By the end on 2024 I hope to grow my brand on LinkedIn by 25%. Mid Term: 2030 • By this point I hope to have established a good following on all forms of social media as well as LinkedIn as well as growing my own record label. ‣By this time I want to continually grow my LinkedIn as well as grow my Record label by 15%. Long Term: 2044 • I hope to be a global brand by this point as well as have a thriving Record Label. • I hope to own 100% of my label as well as constantly growing this label as high as it can go.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Certified In Customer Service SOFT HARD Novice / Adept / Expert Certified In Microsoft Word Novice / Adept / Expert Communication Novice / Adept / Expert Teamwork Novice / Adept / Expert Data Analysis SOFT HARD Novice / Adept / Expert Web Development Novice / Adept / Expert Organization Novice / Adept / Expert Problem Solving Novice / Adept / Expert
  • 7. I help who the people of today understand how music can unite us as a people by showing them music is a universal language everyone can speak. PROMISE
  • 8. CREDENTIALS Work Experience: • Signal 88 Security • Big Lots Education: • Woodlawn High School Graduate • Working on a Bachelor’s Degree In Music Business at Full Sail University Awards: • Team Lead At Signal 88 for a year. • Team Lead as a at Big Lots Furniture Representative
  • 9. COMPETITION Steve Hutton Industry Experience: • Music Analyst as well as a Music Producer Education: • University Of Wisconsin Law School • University Of Michigan Leadership Experience: • Owner Of Uppercut Management • Music Specialist Skills and Proficiencies: • Music Licensing - 10 endorsements • Music Production - 52 endorsements • Music Publishing - 65 endorsements Anthony Weathersby Overall Online Presence: • Mr.Sutton has over 500 connections.Banner Image is customized.Has many different details speaking on his achievements. He is very active on all forms of social media. HIs URL is customized and has plenty of published articles. • Grade: Superior?, 95 out of 100 HEADSHOT HEADSHOT Industry Experience: • N/A Education: • Woodlawn High School Graduate • Currently Working On Music Business Degree At Full Sail University Leadership Experience: • Team Lead At Signal 88 Security • Team Lead At Big Lots Skills and Proficiencies: • Certified in Customer Service - 0 endorsements • Certified In Microsoft Word - 0 endorsements Overall Online Presence: • Currently at 2 connections on LinkedIn profile. Banner Image not customized. My profile is detailed very much as far as the profile is concerned.Very active on various different forms of social media. The URL is not currently customized.No published articles as of right now.Grade: Average
  • 10. COMPETITION Kristen Kwasniak Noteworthy Experience: • N/A Anthony Weathersby HEADSHOT HEADSHOT Industry Experience: • N/A Education: • Penn Foster High School Graduate • Pursuing Music Business Degree At Full Sail University Skills and Proficiencies: • Microsoft - 0 endorsements • Communication - 0 endorsements • Computer Proficiency - 0 endorsements Overall Online Presence: • When it comes to connections on LinkedIn there are none, The banner is one that LinkedIn provides when you are creating your profile, the headshot is okay but can definitely be better. There isn’t much detail and there also isn’t any articles written , besides LinkedIn I am very active other social media platforms, like Instagram, Facebook and Tiktok. Grade. LinkedIn URL is customized. Poor 50 out of 100 Industry Experience: • N/A Education: • Woodlawn High School Graduate • Currently Working On Music Business Degree At Full Sail University Leadership Experience: • Team Lead At Signal 88 Security • Team Lead At Big Lots Skills and Proficiencies: • Certified in Customer Service - 0 endorsements • Certified In Microsoft Word - 0 endorsements Overall Online Presence: • Currently at 2 connections on LinkedIn profile. Banner Image not customized. My profile is detailed very much as far as the profile is concerned.Very active on various different forms of social media. The URL is not currently customized.No published articles as of right now. Grade: Average
  • 11. BRAND POSITION For my fellow music lovers who enjoy quality music, I provide music for people who enjoy the art behind making and enjoying the music because in todays society “artists” are getting by when they only put forth the bare minimum. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Legal Disputes In The Entertainment Industry ‣ 01/12/2023 | Online • Life After Full Sail ‣ 01/13/2023 | Online • Project Management ‣ 01/20/2023 | Online Digital Marketing • Primary Content:My primary content will be many different forms of music and how it relates to the people of today. Primary Tools: As of right now my main social media tools will be TikTok, Instagram and Twitter. • Website: I will use my personal brand website to help show everything I am doing to the public which will ultimately help with networking as well as relations with other companies for better business opportunities. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Music Business Degree from Full Sail University Technical Skills • Market Strategy - Warner Music Group,March 2023 • Programming - Warner Music Group, July 2023 • Copywriting - Warner Music Group, February 2023 Soft Skills • Analytical and Critical Thinking - Warner Music Group May 2023 • Decision Making Skills - Warner Music Group, June 2023 • Communication Skills - Warner Music Group,April 2023
  • 14. Anthony Weathersby You know how the music industry has changed? Well, what I do is show people what true musical art is. In fact, I will make it my life mission to restore the music industry to its formal glory. Picture of You Goes Here
  • 15. REFERENCES O*Net online. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from https://www.onetonline.org/ Moss, E. (2022, January 11). 50+ key technical skills to list on your resume in 2022 (with examples). Easy Resume. Retrieved January 8, 2023, from https://www.easyresume.io/career- advice/top-technical-skills Pavlou, C. (2022, July 8). What are soft skills? Recruiting Resources: How to Recruit and Hire Better. Retrieved January 8, 2023, from https://resources.workable.com/hr-terms/what-are-soft-skills Log in or sign up. LinkedIn. (n.d.). Retrieved January 8, 2023, from https://www.linkedin.com/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.