Cameron Anderson was born in California and lived in Nevada until moving to Florida at age 4. He has been a lifelong fan of pop and rock music. After graduating high school and attending community college, he enrolled in the Music Business program at Full Sail University to focus on advertising and marketing, with the goal of working for a major record label like Universal Music Group. His personal brand focuses on building relationships through a shared passion for music and helping artists further their creative visions.

1. PERSONAL BRAND EXPLORATION
Cameron Anderson
Project & Portfolio I: Week 3
December 15, 2019

2. Cameron Anderson was born in Truckee
California, and lived in Lake Tahoe Nevada till he
moved to Florida when he was four. He’s been a
pop and rock music fan his entire life and
dreams of advertising and marketing for artists
such as Halsey, Taylor Swift, and Harry Styles.
After graduating high-school and attending
Pasco-Hernando State College, Cameron
enrolled in the Music Business program at Full
Sail University where he’s focused on
developing skills in advertising and business
communication.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Marketing Manager
• Physical & Digital Release
Manager
• Creative Director
Lover Archetype - building an artist’s
reputation through personal
connections and shared passion.
Using industry relationships to
further an artist’s creative vision.
Advertising and Marketing for a Major Record Label

4. • DEMOGRAPHICS: 75% Male,
45-55 years old, Predominately
White, Married, College Educated,
Located in North-America and the
United Kingdom.
• PSYCHOGRAPHICS: Enjoys
music and concert events, spends free
time traveling and reading, adheres to
some conservative opinions,
participates in many recognized social
gatherings.
• IDEALAUDIENCE MEMBERS:
David Joseph, Chairman and CEO
(UMG), Michele Anthony, Executive
Vice President (UMG), Frank
Briegmann, President and CEO
(UMG Central Europe).
Recruiters & Hiring Managers at Universal Music Group
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an Internship position at UMG.
‣ Connect with, and send a follow up
promotional email to, 28 UMG team members
on LinkedIn by December 31, 2022.
Mid Term: (2025)
• Land an Entry-level career position at Universal
Music Group in London, New York, or Los Angeles.
‣ Perform advertising and marketing practices to
help build reputable experience under the
brand name. Specifically, I will increase my
LinkedIn connections by 25% by December 31,
2026.
Long Term: (2040)
• Land a higher career position as a Manager or
Director at Universal Music Group.
‣ Create meaningful connections, build a
reputation as a business professional.
Specifically, I will increase my LinkedIn
connections by another 30% by December 31,
2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer Service 87%
Branding and Marketing 65%
Microsoft Excel 70%
Public Speaking 60%
SOFTHARD
Organizational Skills 70%
Photoshop Experience 65%
Coding Experience 60%
Photography 70%
SOFTHARD

7. To help professional artists further their
music careers by providing advertising/
marketing outlets and strategies for their art
to be further accessible and consumed by as
many people as possible.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 months experience as a team member
at Sunbelt Products in 2019
• 7 months customer service experience at
Dairy Queen from 2018-2019
• Intern at the West-Pasco Government
Center from 2016-2018
Education:
• Music Business, B.S., Full Sail University
(Exp. 2021)
• Pasco-Hernando State College, Dual-
Enrollment student during junior and
senior years of high-school
• River Ridge High School; graduated June
of 2019Awards:
• “Cavanaugh Character Award” –
Recognizing students with exceptional
character and integrity who go above and
beyond and always do what’s right, “even
when no one is watching”.

9. COMPETITION
Max Rodes
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Spent time working as a sales representative for Clear
Satelite and New Star.
Skills and Proficiencies:
• English
• Psychology
• Audio Recording
Cameron Anderson
Overall Online Presence:
• Less than 30 connections, banner image not yet
customized, lack of details throughout profile, no
articles published
• Grade: Fair, 50 out of 100
Industry Experience:
• Business experience working as an
intern at the West-Pasco Government
Center
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
• Dual Enrollment Student at Pasco-Hernando State
College during junior and senior year of high-school.
• River Ridge High School graduate in 2019
Leadership Experience:
• Customer service and leadership experience working at
Sunbelt Products and Dairy Queen.
Skills and Proficiencies:
• Customer Service
• Organization
• Microsoft Excel
Overall Online Presence:
• 2 connections, sporadically active on personal social
media accounts.
• Grade: Poor, 13 out of 100

10. COMPETITION
Lucie Berman
Industry Experience:
• ~3 years of public relations
experience, 4 months as an intern at
UMG
Education:
• Loyola Marymount University
• University of Arizona
Noteworthy Experience:
• 3 months internship experience at Interscope Records
• 7 months internship experience at Jakks Pacific
• 4 months internship experience at FYI Brand
Communications
Skills and Proficiencies:
• Social Media
• Research
• Event Planning
Cameron Anderson
Overall Online Presence:
• 5 connections, banner image not yet customized, no
headshot, URL not yet customized.
• Grade: Fair, 50 out of 100
Industry Experience:
• Business experience working as an
intern at the West-Pasco Government
Center
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
• Dual Enrollment Student at Pasco-Hernando State
College during junior and senior year of high-school.
• River Ridge High School graduate in 2019
Leadership Experience:
• Customer service and leadership experience working at
Sunbelt Products and Dairy Queen.
Skills and Proficiencies:
• Customer Service
• Organization
• Microsoft Excel
Overall Online Presence:
• 2 connections, sporadically active on personal social
media accounts.
• Grade: Poor, 13 out of 100

11. BRAND POSITION
Building relationships through passion,
desire, and the love for pop-rock music by
taking your inspired personal visions and
making them reality.
CAMERON ANDERSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NY:LON Connect 2020
‣ January 16 - 17 | New York, NY
• Music Business Association
‣ Member
• Music Biz 2020
‣ May 11, 2020- May 14, 2020 | JW Marriott Nashville
Digital Marketing
• Primary Content: blog reviewing new and current album
releases, addressing overall musicality, artistic growth, and
personal opinions.
• Primary Tools: Twitter - promote blog through tweeting links to
new blog posts and leaving a link to the complete blog on my
account bio. Also tweeting information related to upcoming
music and new album releases.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music advertising knowledge and
personal interests.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking career professional in advertising with at least
13 years of experience in the music industry; Music
lover who enjoys traveling, Apr. 2021
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Organizational Skills Training
• Class on Photoshop skills and techniques
• Photography and video editing
Soft Skills
• Customer service experience having worked as a team
member at multiple jobs.
• Branding and Marketing classes
• Microsoft Excel; Digital Marketing and Media class Nov.
2019
• Public Speaking - Lynda.com, Nov. 2019

14. Cameron Anderson: Elevator Pitch
Hi! It is such an honor to be meeting you
right now! My name is Cameron Anderson, I
attended Full Sail University in Orlando for my
Bachelor degree in Music Business. Actually here is
my business card… I studied advertising and marketing which I would love
to be my focus in the future. I have heard so much about you, and I would
love to internship for your company at some point in the future. This summer
if there are any opportunities do you know who I could get into contact with
about that? Awesome! Thank you so much, and I really appreciate your time.
Hope to see you soon.
“

15. REFERENCES
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Lake Tahoe Background iPhone 6 Wallpaper 37291 - Nature iPhone 6
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432908582905626033/?lp=true.
Lover Brand Archetype - Kaye Putnam: Psychology Brand Strategy.
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Republic Records is looking for a great Manager Marketing - Urban.
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