Kaecianna Cooper is a singer and artist who grew up in a musically influenced family. She realized at a young age that music would be her passion and career path. After starting her professional music career in 2018 under the name "KAE", she recognized the importance of understanding both the artistic and business sides of the industry. She is currently pursuing a degree in Music Business to learn how to market, manage, and brand herself and other artists. Her goal is to use her experience and knowledge to guide and develop young independent artists.

1. PERSONAL BRAND EXPLORATION
Kaecianna Cooper
Project & Portfolio I: Week 3
April 19, 2019

2. Growing up in a family that is musically influenced,
Kaecianna realized her apple didn’t fall far from the
family tree. Living in the East Coast, but raised by
the Jamaican culture that her mother brings; rhythm,
music, love and peace shaped her into the woman she
is today. Singing since she was 3, performing since 12,
“KAE” created her name as a music artist
professionally in 2018. Being that Kaecianna became
an independent artist, understanding the art and the
business side was really important to her; for herself
and for the future artists she plans on developing in
her careers future. She began the process of getting
her degree in Music Business, and this is where
Kaecianna will learn how to market, manage and
brand herself as an artist, and others as well in the
future.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Singer
•Artist Manager
•Marketing Manager
Entertainer Archetype:
Expressing myself in my music at all times.
Being an artist and a performer myself, I
want to use my experience in the music
industry. This gives me the ability to make
the right decisions, and create music
careers for young artist’s like me who need
genuine development!
Artist & Artist Management
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
1. Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each
industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to
these earnings to arrive at the final brand value.

4. • DEMOGRAPHICS: Everyone who loves
or listens to music.
• PSYCHOGRAPHICS: People who enjoy
old school R&B and Soul music of all ages.
- TARGETED CLIENTS FOR
MANAGEMENT: Young independent music
artist’s who are attempting to accomplish the
same goals that I have by using the process I’ve
used to garner my success in the music industry.
• IDEAL AUDIENCE MEMBERS: People
who listen to soul and R&B music,
songwritters, and independent artists
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
•Working to brand myself as an artist
- Continue in my current occupation to increase my finances
for my music ventures. Acquire gigs, shoots, and networking
events more to build my brand and to be known in my city as
KAE by December 2021.
Mid Term: (2025)
• Sell out a headlining show at the House of Blues in Boston,
Massachusetts which is my hometown!
‣ Build my fanbase, market and brand myself everyday,
perform at as many shows as possible, put out music
and content on a consistent basis.
Long Term: (2040)
•Be a well established successful and known artist. With degree
start my artist management using my experiences and success
as an artist to guide new independent artists.
‣ Be a successful manager, as well as artist doing what I
love still.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Critical Thinking 55%
Time Management 60%
Public Speaking 60%
SOFTHARD
Computer based training software 60%
Web Platform Development
Software 70%
Songwritting 40%
Public Speaking 60%
SOFTHARD

7. I want to use my experiences that I’ve acquired as
an independent artist to guide and facilitate
young upcoming independent artists; with the
skills and knowledge they need to succeed as an
artist. Also to always show my passion for music
and artistry in my management.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year in The Hip Hop Transformation
• 1 year in customer and hospitality service at
Boston’s Best pizza restaurant
• 3 years in customer service (variety of fields;
retail, sales and telephone operator)
Education:
• H.S Diploma
• 1 year at The College of Saint Rose
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• English Literature Award
• Art Piece presented in the Rotunda building
in Washington D.C

9. COMPETITION
Katya Katsnelson
Industry Experience:
• Social Marketing Intern, Marketing and
Communications Intern, Fashion
Director, Social Media Manager, Barista
Education:
• Emerson College, Bachelors Degree in Marketing
Leadership Experience:
• None available on LinkedIn
Skills and Proficiencies:
• Customer Service - 2 endorsements
• Fashion Design - 2 endorsements
• Child Care - 2 endorsements
Kaecianna Cooper
Overall Online Presence:
• 400+ connections, banner image customized, personal
headshot, no articles published, active on social media, URL
not yet customized
• Grade: Good, 80 out of 100
Industry Experience:
• 1 year The Hip Hop Transformation
• 3 years of customer service (retail, sails,
telephone operatior)
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Alumni of The Hip Hop Transformation
Skills and Proficiencies:
• Singer- 1 endorsement
• Art-1 endorsement
• Public Speaking- 3 endorsements
Overall Online Presence:
• Professional headshot, Detailed summaries throughout
profile, no articles published, active on personal social media
accounts, and have website!
• Grade: Average, 50 out of 100

10. COMPETITION
Michael Hart
Industry Experience:
• Chef, Sales Rep., 10+ years
• Game Designer
Education:
• Student at Full Sail University
Leadership Experience
- Chef
- Sales Representitive
- Manager
Skills and Proficiencies:
• Game and Art Design
Kaecianna Cooper
Overall Online Presence:
• Almost 200 connections, banner image not yet customized,
selfie face shot, good profile summaries, URL not yet
customized,
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year The Hip Hop Transformation
• 3 years of customer service (retail, sails,
telephone operatior)
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Alumni of The Hip Hop Transformation
Skills and Proficiencies:
• Singer- 1 endorsement
• Art-1 endorsement
• Public Speaking- 3 endorsements
Overall Online Presence:
• Professional headshot, Detailed summaries throughout
profile, no articles published, active on personal social media
accounts, and have website!
• Grade: Average, 50 out of 100

11. BRAND POSITION
Commited, Self Motivated, and Self
Inspired. Aspire to remain consistent in
my craft, so I can be successful in my
career.
KAECIANNA “KAE” COOPER
Kaecianna got her stage
name “KAE” from her first
name. As much as people
call her Kaeci, she goes by
“KAE”.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Boston Music Awards
‣ Dec. 11, 2019 | Boston, MA
• The Hip Hop Transformation end of Program Show
‣ August, 2019 | Cambridge, MA
• 2019 Boston Calling Music Festival
‣ May 24 - 26, 2019 | Harvard University
Primary Social Media Tools:
Instagram
Facebook
LinkedIn
I will release content on my digital portfolio or links to
content and be consistent. I will network and connect
with people through recommendations and common
factors dealing with music. Post pictures, videos on a blog
to stay connected with my audience.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Independent Artist Manager who knows
about music just as much as managing
Formal Education
• Complete Music Business B.S. by expected
graduation date in 2020
Technical Skills
• Music/ Sound Editing Sofware- Acoustica Mixcraft;
Apple Garageband; Audacity; Avid Technology Pro
Tools.
• Web Platfrom Development Software- Drupal;
Hypertext markup language HTML; Javascript; Ruby on
Rails.
Soft Skills
• Songwriting
• Performing infront of live audiences
• Time Management
• Branding

14. Kaecianna Cooper
The music industry does not have a full platform
for Independent Artists who don’t want to be signed
to any specific label. Having to invest into oneself and
push your own agendas to accomplish what most artists may
get with labels is hard. That’s why I use my own experience from performing,
writing, networking, and branding, to guide young artists who have the same dream
as me to be successful. It helps that I was in the same category as many solo artists
before my success. Hence I am able to impart on them the knowledge I’ve gained
throughout my musical journey.
“
”

15. REFERENCES
ZipRecruiter. (2019). Artist Project Manager
Job in Beverly Hills, CA at Live Nation
Entertainment. [online] Available: https://
www.ziprecruiter.com/jobs/live-nation-
entertainment-31b00a08/artist-project-
manager-0d5a2786 [Accessed 22 Apr. 2019].
Hart, Michael (2019). [online] Available at:
https://www.linkedin.com/in/michael-
hart-0750a5162/ [Accessed 22 Apr. 2019].
Katsnelson, Katya (2019). [online] Available at:
https://www.linkedin.com/in/katya-
katsnelson-751b59128/ [Accessed 22 Apr.
2019].
Onetonline.org. (2019). 11-2021.00 -
Marketing Managers. [online] Available at:
https://www.onetonline.org/link/summary/
11-2021.00 [Accessed 22 Apr. 2019].
Onetonline.org. (2019). 11-2021.00 -
Marketing Managers. [online] Available at:
https://www.onetonline.org/link/summary/
11-2021.00 [Accessed 22 Apr. 2019].
Onetonline.org. (2019). 13-1011.00 - Agents
and Business Managers of Artists, Performers,
and Athletes. [online] Available at: https://
www.onetonline.org/link/summary/13-1011.00
[Accessed 22 Apr. 2019].