Tennille Moore - Digital Marketing, Full Sail University

1. PERSONAL BRAND EXPLORATION
Tennille Moore
Project & Portfolio I: Week 1
October 26, 2023

2. I have 25 years of experience in creative
departments. I have created everything from
logos and business cards to full e-commerce
websites. Digital marketing is my future and is
the key to a successful business in the current
age. I am always eager to learn new things to
add dimension to my team. I am the hardest
worker you will
fi
nd and I am always willing to
go the extra mile to get jobs done.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Coordinator
• Product Manager
BRAND ARCHETYPE - I am driven
by self-expression, creativity, and
the pursuit of artistic projects. I
possess the unique ability to see
the world in a di
ff
erent light and to
think outside the box. I strive to
inspire creativity in all I do.
MARKETING MANAGER for CLOTHING INDUSTRY

4. HR Director / Hiring Manager
TARGET AUDIENCE
Daniela Aiello Troxel
Outreach Plan:
• One task I will complete to prepare for the initial
contact is researching where their biggest markets
are
• Daniela is active on LinkedIn posting job openings.
This will be one mode of contact I will use initially.
• I will follow up with Daniela by email a week after my
initial contact.
Senior Recruiter at GAP Inc
Dana Ma
ff
ei
Outreach Plan:
• H&M is based in Sweden. It will be important to
research the di
ff
erences in hiring/work culture there.
• One mode of contact I will use to contact Dana
initially will be email.
• I will follow up with Dana by phone 1 day after
sending my initial email to insure she received it.
Recruiter at H&M
Jenny Fitzgerald
Outreach Plan:
• Knowing Lululemon’s brand identity and core mission
will be important to prepare for the initial contact.
• One method of communication I will use to contact
Jenny will be a handwritten letter to help me stand
out.
• I will follow up with Jenny by phone 1 week after my
initial contact.
Director of Global Talent
Acquisition at Lululemon

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Be selected for a marketing position in the fashion
industry.
‣ Launch the website and grow page views at
an average rate of 10-20% monthly
Mid Term: (2027)
• Be promoted to marketing manager
‣ re-branding myself using my middle name.
‣ Retake the online identity test and increase
my score from -3 to 5
Long Term: (2030)
• Be promoted to Marketing Director at a company
associated with the fashion industry
‣ having at least 3-5 high-quality
recommendations from diverse sources
(colleagues, supervisors, clients)

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Creative Suite
SOFT
HARD
Expert
Presentation Software Expert
Organizational skills Expert
Verbal and written communication skills Expert
Data mining software
SOFT
HARD
Adept
Financial analysis software Novice
Time Management Adept
Negotiation Adept

7. I will identify potential customers using
e
ff
ective advertising strategies, with a goal
to maximize the company’s pro
fi
ts and share
of the market, by monitoring trends in the
fashion industry to be able to respond to
indications of needs for new products
PROMISE

8. CREDENTIALS
Work Experience:
• 9 years as Communications Coordinator
• 13 years as Lead Graphic Designer
• 25 years of freelance graphic design
work
Education:
• Digital Marketing, B.S., Full Sail University (Graduating 2025)
Leadership Roles:
• Communicate with international
companies
• Lead a team of 5 graphic designers and
website programmers

9. COMPETITION
SELENA STANCIL
Industry Experience:
• None
Education:
• Current student - Digital Marketing, B.S., Full Sail
University (Graduating 2026)
Licenses and Certi
fi
cations:
• Adobe Color Essential Training
• Learning Adobe Fonts (Formerly Typekit)
• Wordpress Essential Training
• How to Organize Your Time and Your Life
Skills and Pro
fi
ciencies:
• Communication
• Microsoft Word
• Microsoft Excel
TENNILLE MOORE
Overall Online Presence:
• Selena has 7 connections. She has a custom banner
and a professional headshot. She has done a great
job as a student without career experience. She has a
customized URL and a link to her Instagram Pro
fi
le.
• Grade: 75 out of 100
Industry Experience:
• 9 years as communications coordinator
for an international company
• 13 years as lead graphic designer
• Over 25 years graphic design
experience
Education:
• Current student - Digital Marketing, B.S., Full Sail
University (Graduating 2025)
Leadership Experience:
• Communicate with international companies
• Led a team of graphic designers and computer
programmers to build websites for clients
Skills and Pro
fi
ciencies:
• Pro
fi
cient in all Adobe Creative Suite Programs
• Pro
fi
cient in Keynote and Powerpoint
• Excellent communication skills
Overall Online Presence:
• LinkedIn Presence is absent, only 1 connection.
Picture and banner are personalized. Customized
URL is setup. No other social links are shared
• Grade: 10 out of 100

10. COMPETITION
Veronica Jane Worrell
Marketing Design Specialist |
Marketing Communications | MedTech
Noteworthy Experience:
• AdProbe Award for VetClarity Advertisement
• SCAD Studio Showcase for Group Collaboration for
"Dirty Laundry"
Industry Experience:
• Marketing Design Specialist
• Multifaceted Designer
• Graphic Designer / Digital Marketer
Education:
• Savannah College of Art and Design 2016-2019
Skills and Pro
fi
ciencies:
• Adobe Photoshop - 2 endorsements
• Microsoft Word - 2 endorsements
• InDesign - 2 endorsements
Overall Online Presence:
• Veronica has 281 connections. She has a custom phot
of palm trees as her banner and a photo with her dog
as her pro
fi
le picture. Her pro
fi
le is very detailed and
up-to-date. She has a customized URL. She doesn’t
have other social media sites listed
• Grade: 95 out of 100
TENNILLE MOORE
Industry Experience:
• 9 years as communications coordinator
for an international company
• 13 years as lead graphic designer
• Over 25 years graphic design
experience
Education:
• Current student - Digital Marketing, B.S., Full Sail
University (Graduating 2025)
Leadership Experience:
• Communicate with international companies
• Led a team of graphic designers and computer
programmers to build websites for clients
Skills and Pro
fi
ciencies:
• Pro
fi
cient in all Adobe Creative Suite Programs
• Pro
fi
cient in Keynote and Powerpoint
• Excellent communication skills
Overall Online Presence:
• LinkedIn Presence is absent, only 1 connection.
Picture and banner are personalized. Customized
URL is setup. No other social links are shared
• Grade: 10 out of 100

11. BRAND POSITION
With 25 years of experience in creative departments,
including positions as lead designer, crafting logos, business
cards, and e-commerce websites, including working with
international companies, along with being pro
fi
cient in all
Adobe Suite Programs, data mining, Keynote, PowerPoint,
and social media platforms…. I am eager to learn new things
to add dimension to my life as a marketer in the fashion
industry.
“INVIGORATING”

12. NETWORKING & MARKETING
Industry Events & Organizations
• Social Media Marketing World
‣ February 18-20 2024 | San Diego, CA
• Adobe Summit
‣ March 26-28, 2024 | Las Vegas and Online
• DigiMarCon
‣ June 20-21 2024 | Mexico City
Digital Marketing
• Primary Content: I will publish blog posts, infographics,
customer testimonials, and product reviews.
• Primary Tools: I will use LinkedIn for networking. My website
is for blog posting, customer testimonials, and product
reviews. All posts will also be on Facebook and Instagram.
The schedule will be weekly blog posts, monthly
infographics, customer testimonials, and product reviews as
needed.
• Website: My digital portfolio will be a great way to
showcase my projects and past work for networking and
brand awareness. It will also help with SEO rank.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A digital marketing mentor in the fashion industry will
be valuable to have to right after graduation to assist
with navigating the fast pace changing industry. DATE
TO EST. MAY 2025
Formal Education
• Digital Marketing, B.S., Full Sail University (Graduating
2025)
Technical Skills
• Get Adobe Certi
fi
ed, MARCH 2024
• Get Google Certi
fi
ed for Data Analytics, SEPT 2024
• Get endorsements on LinkedIn, DEC 2024
Soft Skills
• Take a course in public speaking, MAY 2025
• Learn to sell myself better through social media, SEPT
2025
• Work on “cold calling”, DEC 2025

14. TENNILLE MOORE
You know how important it is to catch the attention of the customer and
get them where you want them to go on your site….to
fi
nalize the sale?
Well, what I do is use graphic design to do just that. In fact, I have 25 years of
experience as a creative and I know how to use my skills in digital marketing to
make that happen for your company.
I am an ambitious and enthusiastic digital marketing student at Full Sail University. In
school, I am gaining a solid academic foundation in marketing principles and strategies.
I have created everything from logos and business cards to full e-commerce websites. Realizing that digital
marketing is the key to a successful business in the current age, and I am ready to hop on the train. While I may be an
entry-level candidate, I have 25 years of experience in creative departments. I also worked as a communications
coordinator for an international company for 9 years giving me very strong written and verbal skills, allowing me to
e
ff
ectively convey messages and collaborate with teams. I am always eager to learn new things to add dimension to
my team. I am the hardest worker you will
fi
nd and I am always willing to go the extra mile to get jobs done.
I am very excited to kickstart my career in the digital marketing industry and get hands-on experience with clients to
gain the con
fi
dence to acquire a long-term position in my new
fi
eld of work.
“

15. REFERENCES
Adobe Certi
fi
ed Professional. (n.d.). Adobe Exams. Retrieved
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fi
edprofessional.adobe.com/en/exams
Adobe Summit North America. (n.d.). Retrieved from https:/
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summit.adobe.com/na/
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jid=250faad0ac8a02f2&utm_campaign=google_jobs_apply&
utm_source=google_jobs_apply&utm_medium=organic
DigiMarCon Central America. (n.d.). Retrieved from https:/
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digimarconcentralamerica.com/
Fitzger, J. (n.d.). LinkedIn. Retrieved from https:/
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www.linkedin.com/in/jm
fi
tzger/recent-activity/all/
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www.gapinc.com/en-us/careers/gap-careers
Ma
ff
ei, D. (n.d.). LinkedIn. Retrieved from https:/
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www.linkedin.com/in/dana-ma
ff
ei-6612333/
O*NET OnLine. (n.d.). Summary Report for Marketing
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/www.onetonline.org/link/
summary/11-2021.00
Pixabay. (n.d.). Marke
ti
ng Newsle
tt
er [image]. Retrieved from
h
tt
ps://pixabay.com/vectors/email-email-marke
ti
ng-
newsle
tt
er-4284157/
Pixabay. (n.d.). Social Media Interac
ti
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tt
ps://pixabay.com/illustra
ti
ons/social-media-
interac
ti
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Putnam, K. (n.d.). Brand Archetype Creator. Retrieved from
https:/
/www.kayeputnam.com/brand-archetype-creator/
Social Media Marketing World. (n.d.). Retrieved from https:/
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www.socialmediaexaminer.com/smmworld/register/
Stancil, S. (n.d.). LinkedIn. Retrieved from https:/
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www.linkedin.com/in/selena-stancil/
Wizspeed. (n.d.). 10 Types of Content Important for Digital
Marketing. Retrieved from https:/
/www.linkedin.com/pulse/
10-types-content-important-digital-marketing-wizspeed/
Worrell, V. (n.d.). LinkedIn. Retrieved from https:/
/
www.linkedin.com/in/veronica-worrell/