Luis Diaz is developing a personal brand to pursue a career in marketing management in the entertainment industry. He has 10 years of management experience and is currently studying business entertainment. His goals are to work for Red Bull in marketing within 5 years and become a marketing/creative director within 15-20 years. He analyzes his skills, online presence, and competition to prominent positions. Diaz outlines his network growth, credentials, and plans to develop necessary technical and soft skills to achieve his personal brand through blog posts, events, and certifications.

1. PERSONAL BRAND
EXPLORATION
Luis DiazProject & Portfolio I: Week 3
May 23rd, 2019

2. IDENTITY
Luis Diaz a young Venezuelan boy determined
to make it to the top and inspire others.
Moved to the United States 11 years ago and
started pursuing his career in the Marketing
and Management industry. Luis is very
passionate about combining professionalism
with creativity and innovation. Luis always had
a desire for the entertainment industry which
brought him to Full Sail University where he is
developing the necessary skills and
knowledge to work in a Marketing
Management role in the near future.

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising & Promotion
Manager
• Operation Manager
Creator Archetype: Inspiring others to be creative.
Be inventive, there is no crazy idea, everything is
possible and achievable. When it comes to
Management style and everything around Luis, it
must be unique and vibrant. Be able to motivate
others to express themselves freely.
CREATIVE DIRECTOR FOR ENTERTAINMENT BUSINESS

4. TARGET AUDIENCERecruiters & Hiring Managers in Entertainment Industries
• DEMOGRAPHICS: 50% Male, 50%
Female, 35-45 years old,
Predominately White, Married,
College Educated (MBA Preferred)
Located in west-America and Europe.
• PSYCHOGRAPHICS: They love
innovation, creativity, there is
passion for art and modernism,
extreme sports, parties and events,
very expressive and love to be the
center of attention, tends to always
find outdoor events.
• IDEAL AUDIENCE MEMBERS: Kevin
Berube, Head of Executive
Recruiting, Ann Fonts, Marketing
Manager, Karen Reilly, Marketing
Manager.

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Work my way towards finding a position in the Marketing department for Red Bull
by the first quarter of 2020.
• Grow my network connections in LinkedIn specifically to Red Bull employees and
direct influence in my objective (Hiring Managers, Marketing Managers, Creative
Directors, etc.)
Mid Term: (5-10 years)
• Develop all skills and knowledge necessary to perform as a Marketing Manager for
RBNA focused on the Entertainment side (Events and/or Sports).
• Participate in Marketing Campaigns and lead small projects in the Miami Market to
increase personal brand network and experience.
Long Term: (15-20 years)
• Lead all Entertainment Marketing projects for the East or West Regions in the
United States as a Marketing/Creative Director.
• Take on major challenges in order to become the next VP in Marketing for RBNA
California, U.S.
• Grow the company KPI’s by 10% YOY with brand event executions all over
the east/west coast.

6. SKILLS ANALYSIS Based on a Marketing
Manager Level.
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HARDSOFT
CRM Software 20%
System Analysis Software 15%
Negotiation 50%
HARDSOFT
Complex Problem Solving 35%
Excel 70%
Marketing 60%
Management 80%
Critical Thinking 65%

7. PROMISE
I will maintain high standards and inspire
creativity while promoting the brand and
company vision to achieve my primary goal of
exceeding expectations.

8. CREDENTIALS
Work Experience:
• 10 years of Management Experience in Banking, On-
Premise Marketing and Retail.
• 15 years of Sales and Customer Service experience.
• 2 years of Marketing Experience.
Awards:
• Top Performer in the Region in Sales and Service in all
industries.
• Elite Member of the Management Team for Overall
Performance in Retail.
• Exceeded KPI’s for On-Premise Program over 10%-year
growth.
• Great Coach Certification with Honors.
Education:
• Marketing and Management, A.A. Degree, Broward
College.
• Business Entertainment, B.S., Full Sail University (Exp.
2020)

9. COMPETITION
Brandon Porter
Industry Experience:
• 8 years of Marketing experience for Regal Entertainment
Group
• 12 years of customer service experience
Education:
• Radio and Television, B.S., University of Central Florida.
• Business Entertainment, M.B.A., Full Sail University.
Leadership Experience:
• 1 year of Team Leader experience for Disney Star Tour.
Skills and Proficiencies:
• Marketing – No Endorsements
• Leadership – No Endorsements
• Customer Service – No Endorsements
Overall Online Presence:
• Less than 150 connections, banner image is customized,
professional headshot, URL not customized, personal
website active, no articles published.
• Grade: Average 40 out of 100
Luis Diaz
Industry Experience:
• 2 years of On-Premise Marketing Experience.
• 10 years of Management.
Education:
• Marketing and Management, A.A. Degree, Broward College
• Business Entertainment, B.S., Full Sail University (Exp. 2020).
Leadership Experience:
• Customer Service and Operations Manager (Wells Fargo)
• Market Manager On-Premise Executions (Mosaic)
• Sr. Store Manager (Comcast)
• Market Account Manager (Red Bull)
Skills and Proficiencies:
• Marketing – 3 Endorsements
• Management – 13 Endorsements
• Microsoft Office – 7 Endorsements
Overall Online Presence:
• Over 250 connections, banner image is customized,
professional headshot, URL is customized, no personal
website active, Premium Member, sporadically active on
social media, no articles published.
• Grade: Average 48 out of 100

10. COMPETITION
Ann Fonts
Industry Experience:
• 8 years of Marketing experience, 3 years at Red Bull
Education:
• Public Relations, B.S., Florida State University.
• Integrated Marketing Communications, M.B.A., Florida State
University.
Leadership Experience:
• Marketing Management experience (Red Bull)
• Field Marketing Manager (Red Bull)
• Marketing and PR Manager (Bal Harbour Shops)
Skills and Proficiencies:
• Marketing Strategy – 32 Endorsements
• Leadership – 6 Endorsements
• Marketing Communications – 20 Endorsements
Overall Online Presence:
• 500+ connections, banner image not customized, amateur
headshot, URL customized, no articles published, 1
recommendation.
• Grade: Average 55 out of 100
Luis Diaz
Industry Experience:
• 2 years of On-Premise Marketing Experience.
• 10 years of Management experience.
Education:
• Marketing and Management, A.A. Degree, Broward College
• Business Entertainment, B.S., Full Sail University (Exp. 2020).
Leadership Experience:
• Customer Service and Operations Manager (Wells Fargo)
• Market Manager On-Premise Executions (Mosaic)
• Sr. Store Manager (Comcast)
• Market Account Manager (Red Bull)
Skills and Proficiencies:
• Marketing – 3 Endorsements
• Management – 13 Endorsements
• Microsoft Office – 7 Endorsements
Overall Online Presence:
• Over 250 connections, banner image is customized,
professional headshot, URL is customized, no personal
website active, Premium Member, sporadically active on
social media, no articles published.
• Grade: Average 48 out of 100

11. BRAND POSITION
Committed to lead by example, promoting
respect and trust while inspiring others to
take risks and promote creativity into their
professional career.

12. NETWORK AND
MARKETING
Industry Events & Organizations
• Marketing Implementation Bootcamp 2019
• May 31 | Miami, Florida
• International Conference on Social Media
• July 18 | Ft. Lauderdale, Florida
• American Marketing Association (AMA)
• Student Membership
Marketing Management
• Primary Content: Blog about taking risk in the professional
world. Weekly post about real-life results of taking upon a
challenge that will help our skills in Management and
Marketing.
• Primary Tools: LinkedIn and Instagram – Promote the Blog
with photos and videos; LinkedIn – networking and publish
the weekly blog post to capture professional audience.
• Digital Portfolio: Showcase school and work-related
projects. Promote my vision and achievements to become
a valued asset to future hiring managers.

13. PROFESSIONAL
DEVELOPMENT
Formal Education:
• Complete Entertainment Business, B.S. by expected
graduation date in 2020.
Technical Skills:
• Marketing Analytics: Data Tools and Techniques Online
Certification, Dec. 2019
• SEO Foundations – Lynda.com, July 2019
• CRM Courses – HubSpot Academy, Dec. 2019
Soft Skills:
• Problem Solving – Lynda.com, June 2019
• Negotiation Skills – Lynda.com, July 2019
• Critical Thinking – Lynda.com, Aug. 2019
Mentor:
• Seeking for a senior-level product marketing manager with
10+ years of experience in the entertainment industry.
Complex problem solver with a creative principle leading
known projects in Miami, Florida. Dec. 2019

14. LUIS DIAZ Elevator Pitch
Do you know that there is a lack of leadership that their primary focus is
to develop and train others? Well, what I do is implement different
management techniques learned from working at different industries
that will inspire others to take upon new challenges to develop
leadership skills. With 10 years of Management experience, I have
implemented best practices to motivate different employees and
constantly drive success with proven results. Upper Management often
reached out for my support to improve team performance in other
offices and programs.

15. REFERNCES
Porter, B. (2019) Brandon Porter
LinkedIn Profile. Retrieved May 26,
2019, from
https://www.linkedin.com/in/brando
njporter1492/
2019
Fonts, A. (2019) Ann Fonts LinkedIn
Profile. Retrieved May 26, 2019, from
https://www.linkedin.com/in/annbrigg
lefonts/
26 May 2019
ONETOnLine.org (2019). Summary
Report for: 11-2021.00 – Search
Marketing Managers. Retrieved May
22, 2019, from
https://www.onetonline.org/link/sum
mary/11-2021.00
2019
Red Bull Career Site (2019). Director,
POS & Trade Events – Job Description.
Retrieved May 26, 2019, from
https://jobs.redbull.com/us/en/santa-
monica-director-pos-trade-events-
115807-041301
26 May 2019
Digitaldefynd (2019). Marketing
Analytics – Courses. Retrieved May
26, 2019, from
https://digitaldefynd.com/best-
marketing-analytics-courses/
26 May 2019
Eventbrite (2019). Marketing
Implementation Bootcamp – Event
Information. Retrieved May 26, 2019,
from
https://www.eventbrite.com/e/market
ing-implementation-bootcamp-2019-
tickets-60916594173
26 May 2019
Miami Eventful (2019). International
Conference on Social Media
Marketing – Event Information.
Retrieved May 26, 2019, from
https://miami.eventful.com/events/in
ternational-conference-social-media-
market-/E0-001-110484276-4
26 May 2019