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P&P1: Personal Brand Exploration Taylor Rose
- 1. PERSONAL BRAND EXPLORATION Taylor Rose Project & Portfolio I: Week 3 April 26, 2020
- 2. Taylor Rose was born in the small town of Odessa, MO. Taylor grew up as the middle child of 5 siblings and has always been the voice of reason in times of conflict. This has helped Taylor to build conflict resolution skills and to be able to overcome all objections. Taylor has spent the last 8 years in management with a recent focus on sales and marketing management for the last two years. Taylor has always been a technology enthusiast and loves to spend her free time tinkering with the latest and greatest tech products. Taylor aspires to work in the sales and marketing departments for Apple. After gaining experience working for AT&T , Taylor enrolled in the Entertainment Business program at Full Sail University in order to have an academic advantage to reaching her goals. IDENTITY
- 3. PROFESSION Potential Job Titles: • Marketing Manager • Brand Manager • Sales Manager Maverick Archetype - Driving sales and consistently exceeding goals by going against the grain and creating revolutionary content for tech companies that provide a thrilling and empowering customer experience. Sales and Marketing Manager for Apple or AT&T
- 4. • DEMOGRAPHICS: 65% Female, 28-50 years old, Primarily White, College Educated, Located predominately in the United States. • PSYCHOGRAPHICS: Puts a large emphasis on business management, marketing, human resources, and sales. Enjoys innovative and creative technology and is excited to share it with the world. Focuses on leadership through relationships to develop a creative management style. With a liberal belief system. • IDEAL AUDIENCE MEMBERS: • Dan Oslie, Recruiter, (Apple) • Robert Barnett, Recruiter (AT&T) • Bradley Phillips, Market Director (Cellular World) Recruiters & Hiring Managers at Apple, AT&T, Cellular World TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2022) • Land an entry-level marketing or sales position at Apple. ‣ Connect with 30 hiring recruiters on LinkedIn and continue to obtain annual Apple Master’s certifications in order to expand my network with recruiters by February 2022. Mid Term: (2027) • Lead a successful sales team to the number one spot within the company, repeatedly. ‣ Market and sell effectively to increase sales by 50% YoY and 20% more than all other sales teams within the company. Long Term: (2043) • Obtain a corporate sales marketing management position. ‣ Consistently exceed all company goals and quotas by at least 20%. Network with all facets of the companies potential buyers, enthusiasts, and consumers to have an understanding of what works best for the brand. Collaborate with upper management to show case what I bring to the table. Expand my leadership ability through 12 development learnings annually in order to keep up with current trends and climb the corporate ladder.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Final Cut Pro, Logic Pro 75% Social Media Marketing 70% Leadership 90% Sales and Marketing 85% SOFTHARD Web Platform Development Software 5% Database Management System Software 15% Planning Complex Production Schedules 65% Interpersonal and Communication 55% SOFTHARD
- 7. I help technology companies increase sales by using my leadership ability and innovative marketing and promotion skills to develop strong interpersonal relationships with clientele and inspiring consumers through successful brand management. PROMISE
- 8. CREDENTIALS Work Experience: • 8 years management • 2 years telecommunications and entertainment sales management • 2 years in marketing for AT&T authorized retail Education: • Logic Pro, Final Cut Pro, Apple Certification, 2011 • Digital Media, Certificate, Summit Technology Academy , 2011 • Entertainment Business, B.S., Full Sail University (Exp. 2022) Awards: • Top Selling Employee • Top Performing Store • Top Overall YoY Manager • Top Entertainment YoY Manager
- 9. COMPETITION Tevin Mitchell Industry Experience: • Recently became a Technical Support Advisor at Apple • 1 year experience as an Entertainment Executive at Spring Mobile • Territory Sales Manager-Market Source Education: • Currently enrolled in the Entertainment Business, B.S. at Full Sail University Leadership Experience: • Territory Sales Manager-maintained a management role however has since stepped down and has not been promoted to a leadership role since. • Volunteer for Compton Initiative • Peer Mentor-Boys and Girls Club • Volunteer-Love Natomas Skills and Proficiencies: • Customer Service-6 endorsements • Leadership - 4 endorsements • Sales - 3 endorsements Taylor Rose Overall Online Presence: • 308 connections, banner image is not customized, professional headshot, lack of details throughout profile, no articles published, inactive on social media • Grade: Poor, 35 out of 100 Industry Experience: • 8 years management • 2 years sales management and marketing for AT&T Authorized Retail (Spring Mobile, Prime Communications, Mobily LLC, Cellular World) Education: • Currently enrolled in Entertainment Business, B.S. at Full Sail University • Digital Media Certificate at Summit Technology Academy Leadership Experience: • Held several leadership roles in the sales industry • Quickly promoted • Volunteers as a Youth Program Director for First Christian Church Skills and Proficiencies: • Sales Management - 0 endorsements • Leadership - 0 endorsements • Customer Service - 0 endorsements Overall Online Presence: • 69 connections, banner image not yet customized, professional headshot in progress, not very active on LinkedIn however does consistently update, no articles published, active on personal social media accounts. • Grade: Poor, 20 out of 100
- 10. COMPETITION Terri Yowe Industry Experience: • ~10 years of marketing experience, 2 years of Apple TV+ Marketing at Apple.Education: • Communications, B.A. • Education Abroad Program, Communications and Media Studies Noteworthy Experience: • Originals Marketing-Hulu • Marketing Manager, Originals-Netflix-left a management position in 2015 and has not yet been promoted since. • Coordinator-DreamWorks Television • Assistant to Vice President-Walt Disney Company Skills and Proficiencies: • Marketing - 4 endorsements • Marketing Strategy - 1 endorsement • Outdoor Advertising - 0 endorsements • Digital Media-5 endorsements Taylor Rose Overall Online Presence: • 500+ connections, banner image not yet customized, professional headshot, there is not a profile summary, few endorsements, there is no history of volunteer work listed, URL not yet customized, does not appear to be very active on social media • Grade: Bad, 30 out of 100 Industry Experience: • 8 years management • 2 years sales management and marketing for AT&T Authorized Retail (Spring Mobile, Prime Communications, Mobily LLC, Cellular World) Education: • Current student enrolled in Entertainment Business, B.S. at Full Sail University • Digital Media Certificate Leadership Experience: • Held several leadership roles in the sales industry • Quickly promoted • Volunteers as a Youth Program Director for First Christian Church Skills and Proficiencies: • Sales Management - 0 endorsements • Leadership - 0 endorsements • Customer Service - 0 endorsements Overall Online Presence: • 69 connections, banner image not yet customized, professional headshot in progress, not very active on LinkedIn however does consistently update, no articles published, active on personal social media accounts. • Grade: Poor, 20 out of 100
- 11. BRAND POSITION Creating high spirited, raw, and honest content for technology brands while building solidarity with consumers and clientele with sincere integrity and a simplistic process. TAYLOR ROSE
- 12. NETWORKING & MARKETING Industry Events & Organizations • 2021 AT&T Business Summit ‣ January 25, 2021 - January 27, 2021 | Dallas, TX • Data Market & Analytics (ANA) ‣ Collegiate Membership | Kansas City Chapter • Inbound 2020 ‣ August 18, 2020-August 21, 2020 | Boston, MA Digital Marketing • Primary Content: Creative advertising videos for new tech releases and blog reviews on new tech releases so that consumers can stay up to date on the latest releases. • Primary Tools: I will promote my podcasts and videos through Facebook, Instagram, and Twitter by sharing teasers for my videos and blog with a link to my portfolio. I will also use YouTube to promote my videos and additional social media platforms to share my weekly blog posts on. • Website: I will use digital portfolio to showcase my work throughout my education. My main blog will be on my portfolio so that those who may just be visiting to read my blog can see the rest of my portfolio which will allow me to gain more exposure.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing and sales manager with at least 15 yrs of experience in the technology industry; career driven female that upholds family and people first values- February 2022 Formal Education • Complete Entertainment Business, B.S. by expected graduation date in 2022 Technical Skills • Obtain certificates in Coding and Web Development Software through Codecademy , Dec. 2020 • Database Administration and SQL Language Basics - Linux Academy, March 2021 • SEO Learning- Moz, July 2021 Soft Skills • Public Speaking Course- Saylor Academy, Sept. 2021 • Production Scheduling Course- lynda.com, November 2020 • Attend monthly Apple Master’s meetings starting April 2020 and attend annual live events. • Impromptu Speaking - Lynda.com, Nov. 2019
- 14. Taylor Rose You know how over the last few years the technology industry has been on the rise, especially with the introduction of 5G? Due to recent worldwide events, it can be easy to place these technology products, such as 5G, in a bad light. Well what I do is, I help tech companies place their products into an emotional connection with consumers so they feel they have to have these products. My name is Taylor Rose. I am a marketer, promoter, sales manager, leader and most importantly, a dreamer. I am determined, dedicated, and I strive to accomplish new goals as often as possible. The most important aspect of myself is that I fight vigorously to exceed expectations and succeed in everything I do. I will never be content with mediocrity as I am always looking for the next big move. I’m currently enrolled in the Entertainment Business degree program with Full Sail University and I aspire to work in the Sales Marketing field I’ve obtained certifications through Apple in Final Cut Pro, Logic Pro and I am well versed in Pro Tools. I’ve completed Apple Master's Program which focuses on sales within the Apple ecosystem. I hold a certificate in Digital Media through Summit Technology Academy. I have several years of experience in wireless and entertainment sales. Throughout my career in the wireless and telecommunications industry I’ve gained multi-faceted experience in all areas of the business such as business solutions, tech support, sales, customer service and retention. I have experience in profit and loss management, Human Resources, merchandising, marketing, promoting and other aspects. I currently work for an authorized retailer for AT&T where I have worked my way to a district management position. I’ve consistently exceeded sales goals consecutively throughout my career. I began as a sales rep and was ranked the #1 top performer in the company in all categories of my sales scorecard in both 2017 and 2018. This led me to my promotion where I currently lead a team of 10 store managers and 30-40 sales representatives. Before I took over, my district was a failing district and a bottom performer. I led the team to the #1 top performing district in the company in 2019. I use my prior knowledge and skills I’ve learned through my education to create an effective and long lasting customer relationship with all of my clients as well as excite consumers about the product I am selling. “
- 15. REFERENCES #1 Learn-by-Doing Online Cloud Training Platform. (n.d.). Retrieved from https://linuxacademy.com/ Dallas, TX. (n.d.). Retrieved from https:// bizsummit.att.com/ Digital Defynd. (2020, April 3) 20 Best Free Web Development Course & Certification [2020 UPDATED]. Retrieved from https://digitaldefynd.com/best-free- web-development-courses-tutorials-certifications/ DMA-Data & Marketing Association- The DMA. (n.d.) Retrieved from https://thedma.org/ Inbound. (n.d.). INBOUND 2020: August 18-21 in Boston, MA. Retrieved from https://inbound.com/ Learn to Code- for Free. (n.d.) Retrieved from https:// www.codeacademy.com/ Maverick Brand Archetype - Kaye Putnam: Psychology Brand Strategy. {n.d.}. Retrieved from https:// www.kayeputnam.com/brandality-archetype-maverick/ Mitchell, T. (2020). Tevin Mitchell LinkedIn Profile. Retrieved April 25, 2020, from https:// www.linkedin.com/in/tevin-mitchell-886479a1/ Moz Pro 30 Day Free Trial. (n.d.) Retrieved April 26, 2020 from https://moz.com/moz-pro-free-trial PR Manager (n.d.). Retrieved from https:// jobs.apple.com/en-us/details/200112663/pr-manager? team+MKTG Summary Report for 11-2021.00-Marketing Managers. (n.d.) Retrieved April 24, 2020, from https:// www.onetonline.org/link/summary/11-2021.00 Writers, S. (2019, April 21) Marketing Degrees & Careers: How to Work in Marketing. Retrieved from https:// learninghowtobecome.org/finance-business-careers/ marketing/