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Robert Porter
- 1. PERSONAL BRAND EXPLORATION Robert Porter Project & Portfolio I: Week 3 June 1, 2021
- 2. The youngest of 3 siblings. I grew up in Dallas, Texas and Lawton, Oklahoma. I grew up playing sports and within a military family. A ft er serving in the U.S. Navy and U.S. Army I re ti red. I enrolled in Business Marke ti ng program at Full Sail University where I’m focused on developing skills in business and marke ti ng. IDENTITY
- 3. PROFESSION Potential Job Titles : • Marketing Mange r • Marketing Coordinato r • Brand Mange r Sage Archetype- understand the world and teach others through self- re fl ection. Analyze patterns, test all assumptions, share your research process. Marketing Manger for Professional Businesses Picture Relevant to Your Industry Goes Here
- 4. • DEMOGRAPHICS: 60% Female 40% Male, 30-42 years old, Predominately White, College Educated, Located in U.S. and Europe . • PSYCHOGRAPHICS: • IDEAL AUDIENCE MEMBERS: Gabrielle Dallas Wesley, Senior Director of Marketing, Mars Inc., Barbara Mercurio, Talent Acquisition Recruiter, Mars Inc., Karien Brooks, Strategic Talent Acquisition, Mars. Inc. Recruiters & Hiring Managers at Mars Inc. TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level marketing position at Mars Inc . ‣ Connect with members of Mars Inc. on LinkedIn by August 31, 2021 . Mid Term: (2026 ) • Hold a senior level position in the Marketing Department aimed at expending the company to the next level . • Graduate with my BS in Business Marketing . Long Term: (2041 ) • Become well established in the company as one of the Senior Marketing Managers
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Web platform development 10% Data base management 10% Critical Thinking 40% Active Listening 35% SOFT HARD CRM Software 15% Graphics/Photo Imaging Software 90% Professional Writing 10% Social Perceptiveness 60% SOFT HARD
- 7. I help professional organization market their business by giving awareness and culture to their brand name. Through photography and video. PROMISE
- 8. CREDENTIALS Work Experience : • 20 years service in the U.S. Navy and U.S Army • 7 years in multi medi a • 10 years in Human Resources Education: • Combat Camera, Defense Information School • Yeoman A School U.S. Navy Awards: • Navy Good Conduct Medal • Army Good Conduct Meda l • Army Achievement Medal • NATO Medal Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Kisha Byas Industry Experience : • Administration, Business Management, and Budgeting Education : • Entertainment Business Degree at Full Sail University Leadership Experience : • No leadership is listed Skills and Pro fi ciencies : • Social Media - 12 endorsements • Event Planning - 9 endorsements • Customer Service - 4 endorsements Robert Porter Overall Online Presence : • Less than 200 connection, banner image not yet customized, Headshot is ok, pro fi le is somewhat detailed no articles are published, active on other social media, • Grade: Average, 50 out of 100 HEADSHOT Industry Experience : • None Education : • Currently enrolled in Full Sail University for Business Marketing Leadership Experience : • U.S. Navy and U.S. Army multiple leadership roles Skills and Pro fi ciencies : • Microsoft Of fi ce - 7 endorsements • Photo Shop - 3 endorsements • Public Speaking - 1 endorsements Overall Online Presence : • Less than 100 connection, banner image not yet customized, Head shot is not professional, pro fi le is not detailed, no published articles, active on other social medi a • Grade: Poor, 10 out of 100
- 10. COMPETITION Gabrielle Dallas Wesley Noteworthy Experience : • Noteworthy experience goes her e • Noteworthy experience goes here YOUR NAME HEADSHOT Industry Experience : • 15+ years Brand Management Executiv e • Senior Director of Marketing for Mars Inc for 3 years 8 months Education : • MBA University of Michiga n • BBA Tennessee State University Skills and Pro fi ciencies : • Marketing Management - 22 endorsements • Marketing Strategy - 12 endorsements • Brand Management - 39 endorsements Overall Online Presence : • Over 500+ connection, Banner image customized, Professionalism of headshot is good, Pro fi le is very detailed, No published articles, active on other social media, is their LinkedIn URL customized ? • Grade: Superior, 90 out of 100 Industry Experience : • None Education : • Currently enrolled in Full Sail University for Business Marketing Leadership Experience : • U.S. Navy and U.S. Army multiple leadership roles Skills and Pro fi ciencies : • Microsoft Of fi ce - 7 endorsements • Photo Shop - 3 endorsements • Public Speaking - 1 endorsements Overall Online Presence : • Less than 100 connection, banner image not yet customized, Head shot is not professional, pro fi le is not detailed, no published articles, active on other social medi a • Grade: Poor, 10 out of 100
- 11. BRAND POSITION Living life through core values my life is structured on Honor, Courage, Commitment. Bringing life experience to the workplace to make a better and well-structured workplace. “RCP”
- 12. NETWORKING & MARKETING Industry Events & Organization s • Internet Marketing Fundamentals ‣ June 18 2021 | Oklahoma City, Oklahom a • Strategic Marketing USA ‣ October 12-13, 2021 | Virtual • Digital Sales & Marketing Worl d ‣ October 5-7, 2021 | Virtual Digital Marketing • Primary Content: est. a podcast and blog. Episodes keying in on marketing as I learn them called Marketing for Dummies . • Primary Tools: FB and Youtube. 5 min short but informative video s • Website: Full Sail digital portfolio site and Linkedin account Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking people in the marketing industry with 10+ years experience. Formal Education • Complete Business Marketing Certi fi cation by expected graduation date in 2021 Technical Skills • Set up free HubSpot CRM, complete all CRM courses through HubSpot Academy, January 202 2 • Take more Social Media training on LinkedIn, January 2022 Soft Skills • Business Writing Principles, February 202 2 • Professional Writing, February 2022
- 14. Robert Porter I am seeking a posi ti on that will allow me to use the skills and strengths I acquired as a student at Full Sail University. I have worked some projects in the fi eld and would bring that experience to your company. Living life through core values my life is structured on Honor, Courage, Commitment. Bringing life experience to the workplace to make a be tt er and well-structured workplace. “ Picture of You Goes Here
- 15. REFERENCES ra ti h_n. (n.d.). All About Mars: Mars, Incorporated. All About Mars | Mars, Incorporated. h tt ps:// www.mars.com/about. Sign Up. LinkedIn. (n.d.). h tt ps:// www.linkedin.com/feed/. 3 Elevator pitch examples for students. Pitch Deck Design. (n.d.). h tt ps://slidebean.com/blog/ startups-elevator-pitch-examples-for-students. Job Search - Millions of Jobs Hiring Near You. ZipRecruiter. (n.d.). h tt ps:// www.ziprecruiter.com/. Build your future with O*NET OnLine. O*NET OnLine. (n.d.). h tt ps://www.onetonline.org/.