This is a project I completed on behalf of my portfolio 1 project course at Full Sail University, completed in May, 2023 This is a more into depth exploration about me and what I want to show for my personal brand and it helps show what I want to go for.

1. PERSONAL BRAND EXPLORATION
AJ Stock
Project & Portfolio I: Week 1
May 7, 2023

2. There’s not much that makes me unique. The
things that do would be that I’m part of the
LGBTQ+ community, pretty young for those
attending Full Sail, and my huge my love for
music I value hard work, motivation and passion
for the things I love. I have quite a bit of skills
that can help me in the industry which include:
pro
fi
ciency in Microsoft Of
fi
ce, attention to detail,
time management, organizational skills, verbal
and written communication, ef
fi
ciency on social
media platforms as well and electronics and
computers.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
of Artists
• Public Realtions Manger/
Specialist
• Advertising and Promotions
Manager
BRAND ARCHETYPE - My brand
archetype is “The Hero”. I go about
my work different from others by
overcoming the fear of failure and
being motivated to get things done.
Music Business for Music Industry

4. Hiring and Artist Managers
TARGET AUDIENCE
Danny Rukasin
Outreach Plan:
• Gain an online reputation with music business
• I will contact Danny via email and reach out
• If I do not receive an email back within a couple weeks I
will follow up with another email
CEO at Best Friends Music
Dominic Dimengo
Outreach Plan:
• I will graduate Full Sail with desired degree
• I will reach out to Dominic via LinkedIn
• If I do not receive a response I will follow via another
form of communication in order to get in contact
Senior Director Human
Resources at Universal
Music group
Carter Gregory
Outreach Plan:
• I will gain a following on social media along with earn
my degree in music business
• I will contact Carter via Instagram
• If I do not get a reply back I will contact him through
email along with a brief description of my desires
Director of A&R at Capitol
Records

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to get a job or internship at one of the major
record labels.
‣ I will increase my connections on LinkedIn and
grow my personal brand 15% (10-20+
connections) by December 2024. I will also
submit my resume often to labels at least 2
times a year
Mid Term: (2027)
• I want to be managing a major artist and have toured
‣ I will continue to grow my personal brand and
my connections within the music industry 50%
(50-100+ connections) by the end of 2027
Long Term: (2033)
• I want to be known by many within the music industry
as well as the public
‣ I will have grown my brand and connections by
75-100% (300+ connections) by the July, 2033

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Can navigate Microsoft of
fi
ce
SOFT
HARD
Novice / Adept / Expert
Email Software Novice / Adept / Expert
Communication Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Navigate adobe systems
SOFT
HARD
Novice / Adept / Expert
Microsoft Of
fi
ce ef
fi
cient Novice / Adept / Expert
Time Management Novice / Adept / Expert
Listening Abilities Novice / Adept / Expert

7. I can help artists complete day-by-day tasks
and manage there tours and upcoming
events by having the effective skills
necessary to complete the role as a
manager
PROMISE

8. CREDENTIALS
Work Experience:
• JM Mechanical:
• work with vendors and employees
with parts and equipment needed.
Training to be in charge of warehouse
Education:
• High School Diploma, Logan High School
(2022)
• Music Business Management, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Volunteered with Support and Feed at a
concert
•

9. COMPETITION
Douglas Jackson
Noteworthy Experience:
• Event Specialist Manager
• October 2022 - Present
• Director of Event Management
• August 2009 - Present
Alexis Stock
Industry Experience:
• CEO for Unique Soundz Music Group
Education:
• Full Sail University, BA in Business and Administration
Skills and Pro
fi
ciencies:
• Event Management
• New Business Management
• Team Management
Overall Online Presence:
• 45 Connections, headshot is pretty professional, pro
fi
le
is detailed enough to know who he is.
• Grade: Average, 80/100
Industry Experience:
• N/A
Education:
• Full Sail University, BA in Music Business Management
Leadership Experience:
• Warehouse Management
• January 2023 - Present
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce
• Communication
• Time Management
Overall Online Presence:
• 2 Connections, Pretty active on other social media,
pro
fi
le has very little detail.
• Grade: Poor, 20/100

10. COMPETITION
Laura Ramsay
Industry Experience:
• Industry experience goes here
Education:
• Occidental College, BA in Arts & History
Leadership Experience:
• Manager, Artist Development & Tour Marketing
• Warner Bros Music 2016-2017
• Artist Management
• Best Friends Music 2019 - Present
Skills and Pro
fi
ciencies:
• Project and talent management
• Touring and event operations
• Brand Strategy
Alexis Stock
Overall Online Presence:
• 500+ Connections, LinkedIn is up to date and her
Instagram is private, very little detail on pro
fi
le but
enough to know who she is.
• Grade: Average, 90/100
Industry Experience:
• N/A
Education:
• Full Sail University, BA in Music Business Management
Leadership Experience:
• Warehouse Management
• January 2023 - Present
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce
• Communication
• Time Management
Overall Online Presence:
• 2 Connections, Pretty active on other social media,
pro
fi
le has very little detail.
• Grade: Poor, 20/100

11. BRAND POSITION
For future employers who want new employees. I
provide a well maintained balance of time
management and listening to what others have to
say because I have past experience with time and
having input on what other have said. I also do
well with constructive criticism.
MANAGER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Coachella
‣ April 2023 | Indio, California
• Rolling Loud
‣ 2024 | Miami Florida
• Career Development Outreach
‣ 2024 | Full Sail University
Digital Marketing
• Primary Content: I will post more about the industry and my
development process over the next few years. I will also grow
my LinkedIn pro
fi
le and connections.
• Primary Tools: TikTok, Instagram, LinkedIn, Facebook
• Website: I will post more online to get more people to notice
me so that my personal brand will be known and grow

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for a previous graduate or someone in the
industry. They should be working in the industry or are
currently building their way up. 2024 PARTNERSHIP
Formal Education
• Bachelors, Music Business Management, Full Sail
University, November 2024
Technical Skills
• Classes at Full Sail - Word Processing October 2023
• Using Mint to learn - Budgeting, March 2024
Soft Skills
• Communications - Discussion posts , December 2024
• Time Management , January 2023

14. Alexis Stock
How can we
fi
x the confusion within the industry?
Well I can help with this by organizing and putting
fi
les in areas
that are more accessible and will easy to
fi
nd. I have reorganized every
shelf and item at my new workplace and they are so thankful because they
can actually
fi
nd items they need because items are labeled.
“

15. REFERENCES
Advertising & Promotions Managers at My Next Move.
(2011). Mynextmove.org. https://www.mynextmove.org/
pro
fi
le/summary/11-2011.00
Agents & Business Managers of Artists, Performers, &
Athletes at My Next Move. (2019). Mynextmove.org. https://
www.mynextmove.org/pro
fi
le/summary/13-1011.00r
Careers at UMG. (n.d.). UMG. https://
www.universalmusic.com/careers/
Glassdoor. (2007, December 31). Glassdoor Job Search |
Find the job that
fi
ts your life. Glassdoor. https://
www.glassdoor.com/index.htm
ttps://umusic.wd5.myworkdayjobs.com/UMGUS/job/Santa-
Monica-California/Administrative-Assistant--Urban-
Marketing_R0005483. (n.d.).
Umusic.wd5.Myworkdayjobs.com. Retrieved May 8, 2023,
from https://umusic.wd5.myworkdayjobs.com/UMGUS/job/
Santa-Monica-California/Administrative-Assistant--Urban-
Marketing_R0005483
https://umusic.wd5.myworkdayjobs.com/UMGUS/job/Santa-
Monica-California/Manager-International-Marketing--Urban-
Catalog_UMG-9506. (n.d.).
Umusic.wd5.Myworkdayjobs.com. Retrieved May 8, 2023,
from https://umusic.wd5.myworkdayjobs.com/UMGUS/job/
Santa-Monica-California/Manager-International-Marketing--
Urban-Catalog_UMG-9506
https://wmg.wd1.myworkdayjobs.com/WMGUS/job/USA---
Remote-New-York/Warner-Music-U-Rep-Spring-2023--
Marketing_R-018276-1. (n.d.).
Wmg.wd1.Myworkdayjobs.com. Retrieved May 8, 2023, from
https://wmg.wd1.myworkdayjobs.com/WMGUS/job/USA---
Remote-New-York/Warner-Music-U-Rep-Spring-2023--
Marketing_R-018276-
LinkedIn. (2022). LinkedIn. LinkedIn. https://
www.linkedin.com
LinkedIn Job Search: Find US Jobs, Internships, Jobs Near
Me. (2019). LinkedIn Job Search: Find US Jobs, Internships,
Jobs near Me. https://www.linkedin.com/jobs
Public Relations Managers at My Next Move. (n.d.).
Www.mynextmove.org. https://www.mynextmove.org/pro
fi
le/
summary/11-2032.00