This is a project I completed as an assignment while attending my classes through Full Sail University completed in December of 2023. This assingment was geared towards discovering more about our chosen career and what steps we need to take to jump start said career.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
This presentation was done for my Personal Brand course at Full Sail University.
It has the entire initial exploration of my personal brand. From brand's position to font families.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
This presentation was done for my Personal Brand course at Full Sail University.
It has the entire initial exploration of my personal brand. From brand's position to font families.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
Personal Brand Exploration: Kayla MicheleKaylaEllison
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1. Kayden Reed
Project & Portfolio I:Week 1
November 21, 2023
PERSONAL BRAND
EXPLORATION
2. I am originally from a small town located in Southern
Pennsylvania called Quarryville. It is a very small town mostly
populated by the elderly, meaning new things and modern ideas
aren’t widely accepted there. Growing up in this town was hard
as someone who was raised to be who I want and to always
remember that I am my own person. I especially realized this
when I realized, at the time, that my dream goal was to be a
movie director. Everyone doubted me and my dreams, and since
then I have made it my goal to make sure everyone knows that
they are worthy of their dreams and their abilities. I am now a
photographer and digital marketer, my goal is to make the
impossible, possible for myself and others who might need it.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Photographer
•Graphic Designer
•Art Director
BRAND ARCHETYPE - Creator
I am a creator. I embody individuality,
imagination and new ideas. I love to make
new things come to life.
Content Creator for Media Director
4. [Digital Marketers]
TARGET AUDIENCE
Erika Takeuchi
Outreach Plan:
• I will first update my LinkedIn profile and make it as
polished as possible. I will research exactly what questions
I might have and what the topic of the conversation is that
I’d like. I will look into what exactly her job entails and
try to ask questions specific to that.
• I will contact this person directly through LinkedIn
• I will follow up through this person through LinkedIn
again but a couple days later.
Marketing Advisor at
Atmosfy
Michael Opera
Outreach Plan:
• I will update my LinkedIn account as well as my
professional social media accounts. I will curate a list of
questions I wish to ask him before officially getting into
contact with him.
• I will use LinkedIn messaging and ask what are the best ways
to reach her.
• I will follow up with him multiple days after the initial
messaging If he has not responded.
Vice President of Marketing
at Power Digital Marketing
Josh Robinson
Outreach Plan:
• I will update all of my professional social media accounts and
add to them as much as possible.
• I will contact this person directly through LinkedIn as well,
then ask which points of contact work the best for him.
• I will contact this person through normal weekday hours, if I
do not receive an answer I will follow up a couple days later.
Owner at TRIWORKS
5. GOALS
Short Term: (Immediately After Graduation, 2025)
•I will grow my social media presence and start to gain a following
to my name and my skills.
‣ Starting now, I will begin to update and follow up with my
LinkedIn account and my other professional social media
accounts.
Mid Term: (2035)
•I hope to have at least 1000 LinkedIn connections.
‣ With updating my LinkedIn account and other professional
social media accounts, I will gain connections and be able to
find an entry level job in the next 10 years where I will also
gain more experience and endorsements.
Long Term: (2040)
•I plan to be working with a brand or independently as a
photographer and/or digital marketer with a large following to
my name.
‣ I will achieve this goal in the next 15 years by continuing to
gain connections and experiences, while also take any courses
that I can to receive certifications.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Photo Editing
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Photography Novice / Adept / Expert
Marketing Novice / Adept / Expert
Operations Analysis
SOFT
HARD
Novice / Adept / Expert
Management of Personnel Resources Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
7. I help companies and individuals achieve
their company goals by increasing their
digital presence.
PROMISE
8. CREDENTIALS
Work Experience:
•Digital Marketing Assistant for the Havelock
Chamber of Commerce
•Public Affairs Specialist with the U.S. Army
National Guard
Education:
•Mass Communications Foundation Certification,
Defense Information School
•Digital Marketing, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
•Craven-Pamlico Animal Shelter
9. COMPETITION
Brian Kurtz
Industry Experience:
• Marketing Coordinator at Marine
Fasteners, Inc
• Digital Marketing & Media
Communications Specialist
Education:
• Master of Science, Digital Marketing at Full Sail
University
Leadership Experience:
• Retail Sales Manager at T-Mobile
• T-Mobile Event Representative
Skills and Proficiencies:
• Google Analytics Individual Qualification
• Ad Serving - 1 Endorsement
• Adobe Creative Suites
Kayden Reed
Overall Online Presence:
• 411 Connections, appears to have a banner image he took,
DIY headshot, detailed profile but could include more
individual projects he has done, no published articles,
can’t find other social medias, their profile is somewhat
customized.
• Grade: Average, 40/100
Industry Experience:
• Digital Marketing Assistant at the
Havelock Chamber of Commerce
Education:
• Bachelors Degree, Digital Marketing at Full Sail
University
Leadership Experience:
• Content Creator with the HomeGrown Canine Initiative
Skills and Proficiencies:
• Social Media Management
• Photography
• Video Production
Overall Online Presence:
• 5 connections, banner image I took, not a very
professional headshot, detailed but not a lot, no
published articles, I am active, but do not have my social
medias linked, LinkedIn URL customized,
• Grade: Poor 20/100
10. COMPETITION
Zaneta Padilla
Noteworthy Experience:
• Marketing Manager at the Tryon Palace
• Multimedia Sales Executive at Camp Lejeune Globe
Industry Experience:
• Photography and Writer at Side Stage
Magazine
Education:
• Bachelor of Fine Arts in Digital Film Production at
Grand Canyon University Summa Cum Laude
• Raindance Postgraduate Degree, Film Writing &
Directing at Staffordshire University
Skills and Proficiencies:
• Editing - 10 endorsements
• Social Media - 4 endorsements
• Video Production - 2 endorsements
Overall Online Presence:
• 500+ connections, no banner image, professional
headshot, fairly detailed profile, 2 published photos, no
social medias linked, customized URL
• Grade: Average/Superior 60/100
Kayden Reed
Industry Experience:
• Digital Marketing Assistant at the
Havelock Chamber of Commerce
Education:
• Bachelors Degree, Digital Marketing at Full Sail
University
Leadership Experience:
• Content Creator with the HomeGrown Canine Initiative
Skills and Proficiencies:
• Social Media Management
• Photography
• Video Production
Overall Online Presence:
• 5 connections, banner image I took, not a very
professional headshot, detailed but not a lot, no
published articles, I am active, but do not have my social
medias linked, LinkedIn URL customized,
• Grade: Poor 20/100
11. BRAND POSITION
For organizations or individuals who are
striving to increase their digital footprint, I
provide all media services including photo,
video, and social media management because
these services are normally obtained all
separately, but I am able to preform them all.
12. NETWORKING & MARKETING
Industry Events & Organizations
•How to Develop a Business Plan
‣ Jan 30, 2024 | Craven Community College
•How to Start a Small Business
‣ Jan 23, 2024 | Craven Community College
•Basics of Bookkeeping for Your Small Business
‣ Feb 13, 2024 | Craven Community College
Digital Marketing
•I will post more pictures from my photoshoot to add to
my online portfolio, additionally I will also post all the
events happening in my personal career. For instance,
when I graduate and get my degree or events I attend.
•Primary Tools: I will use all the social media platforms
that I have, specifically: LinkedIn, Instagram, Facebook,
Upward, TikTok and YouTube
•Website: I will reorganize it and update it as much as
possible, also add more information. I will make a new
space specifically for experience, schooling, and skills.
13. PROFESSIONAL DEVELOPMENT
Mentor
•I hope to find a mentor who is experienced in
this career. Their full time job is digital
marketing and/or photography and they are
able to help me to be better rather than view
me as competition. I hope to find this mentor
by mid next year.
Formal Education
•Digital Marketing, B.S., Full Sail University
(Exp. 2025)
Technical Skills
•Take small local classes and/or online
classes for photo editing - Craven Community
College (April 2024)
•Take local/online short classes in video
editing - Craven Community College (April
2024)
•Take local small business classes to
understand how to better manage - Craven
Community College (January 2024)
Soft Skills
•Watch Instructional videos on photography
tips - Youtube (November 2023)
•Attend small business classes to get a better
understanding of Marketing - Craven
Community College (January 2023)
•Practice my public speaking and presentation
abilities by gradually increasing the number
of people I speak in front of (December 2023)
14. Kayden Reed
You know social media advertising? Well, what
I do is manage and create content for services or
products being sold through social media. In fact, I work for the U.S.
Army National Guard as a Public Affairs Specialist where I tell the
Army’s story through a lens.
“
