Igor Lashkul is exploring personal branding to pursue a career in digital marketing for professional basketball organizations. He aims to acquire an entry-level marketing position within the NBA by 2023 after graduating from Full Sail University with a degree in Sports Marketing & Media. Long term, he wants to establish a marketing agency that partners with the NBA and foreign brands. Igor's skills include critical thinking, time management, and curiosity, and he plans to develop his skills in mobile marketing, CMS platforms, and CRM software.
This is a Personal Brand Exploration of Joseph Schneider. Joseph Schneider is a student at Full Sail University enrolled in the B.S. Sports Marketing and Media. Joseph Schneider also works in the motorsport industry as operations manager and media coordinator.
Supercross, Monster Jam, ESPN, X-Games, Hot Wheels Monster Trucks Live!
This is a Personal Brand Exploration of Joseph Schneider. Joseph Schneider is a student at Full Sail University enrolled in the B.S. Sports Marketing and Media. Joseph Schneider also works in the motorsport industry as operations manager and media coordinator.
Supercross, Monster Jam, ESPN, X-Games, Hot Wheels Monster Trucks Live!
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
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2. Originally from Ukraine, Igor Lashkul’s eastern
European roots mixed with a New York upbringing
established his driven and passionate attitude.
Through his humble roots, Igor has developed a sense
of compassion for others but a love for sports
stemming from his childhood continues to drive his
competitive nature. After a decade of life experiences,
Igor enrolled in the Sports Marketing & Media program
at Full Sail University where he aims to establish the
necessary skills to develop digital marketing.
IDENTITY
Picture of You
Goes Here
3. v
PROFESSION
Potential Job Titles
:
• Brand Manage
r
• Product Marketing Manage
r
• Marketing Directo
r
Hero Archetype - Using motivational
messaging, a call-to-action inspires the
viewer to overcome any test. Identifying
current trends while shaping new ones that
inspire the audience to become a part of
the organization’s history.
Digital Marketing for Professional Basketball Organizations
Picture Relevant
to Your Industry
Goes Here
4. • DEMOGRAPHICS: 70% Male,
Predominantly White, 30-40 years old,
College Educated, Located in Metropolitan
area.
• PSYCHOGRAPHICS: Enjoys
Health and Fitness, Sporting Events, and
social media posts. In
fl
uenced by powerful
imagery and messaging. Lives life by
breaking barriers and setting examples.
• IDEAL AUDIENCE MEMBERS:
Jeff Brutout, Director of Talent Acquisition
(NBA), Chris Larson, Senior Director, Global
Retail Partnerships
(NBA,WNBA,GLeague,2kLeague), Julie
Peters, VP of Brand Marketing (NBA).
Recruiters & Hiring Managers in the NBA, WNBA, G League, and NBA 2K League
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Acquire an entry-level marketing position within the NBA
.
‣ By December 31, 2022, connect with 20 team
members within the NBA on LinkedIn
.
Mid Term: (2030
)
• Develop a successful marketing campaign aimed at
expanding global brand awareness
.
‣ By December 31, 2030, Increase average game
viewership outside of the United States by 35%
.
Long Term: (2045
)
• Establish a marketing agency that partners with NBA and
foreign brands to develop marketing strategies
.
‣ Secure agreements with 15 foreign brands and the
NBA by December 31, 2045.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Mobile Marketing 60%
Keyword Research 55%
Critical Thinking 70%
Time Management 60%
SOFT
HARD
CRM Software. 10%
WordPressCMS 35%
Curiosity 70%
Professional Writing 45%
SOFT
HARD
7. I help professional basketball organizations
increase their global awareness by providing
digital marketing opportunities that inspire
the audience to change.
PROMISE
8. v
CREDENTIALS
Work Experience
:
• 5 years working in hospitalit
y
• 4 years as a sales representative
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Lead Sales Rep - Archteleco
m
• Lead Trainer - Cheesecake Factory
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Kara Bates
Industry Experience
:
• Created a marketing research project
proposal for the NCA
A
• Created a website redesign proposal for
Sports for All
Education
:
• Current Student Enrolled at Full Sail University
Leadership Experience
:
• No Leadership Experience Listed
Skills and Pro
fi
ciencies
:
• Video Editing - 0 endorsements
• Adobe Premier Pro - 0 endorsements
• Time Management - 0 endorsements
Igor Lashkul
Overall Online Presence
:
• 12 Connections, banner image customized, amateur
headshot, lack of details throughout, no published
articles, not active on social media, URL customized
.
• Grade: Poor, 15 out of 100
Industry Experience
:
• Created a website redesign proposal for
Sports for All
Education
:
• Current Student Enrolled at Full Sail University
Leadership Experience
:
• Lead Sales Rep - Archtelecom
• Lead Trainer - Cheesecake Factory
Skills and Pro
fi
ciencies
:
• Project Management - 0 endorsements
• Video Editing - 0 endorsements
• Critical Thinking - 0 endorsements
Overall Online Presence
:
• 0 connections, banner image customized, amateur
headshot, lack of details throughout, no published
articles, not active on social media, URL customize
d
• Grade: Poor 15 out of 100
10. COMPETITION
Alec Alvarez
Noteworthy Experience
:
• Career Prep Fellow - MLT
• Social Lead - ALPF
A
• Dean's List
Igor Lashkul
Industry Experience
:
• Soccer Of
fi
cial - US Soccer Federation-
6+ yr
s
• Business Development & Podcast intern-
Sports Biz Group- 4 mos
Education
:
• University of Texas at Austin - 2018-202
1
• Dallas County Community College - 2017-2018
Skills and Pro
fi
ciencies
:
• Leadership - 7 endorsements
• Microsoft Of
fi
ce- 3 endorsements
• Customer Service - 3 endorsements
Overall Online Presence
:
• 500+ connections, custom banner page, professional
headshot, detailed throughout the page, no published
articles, no social media links listed, URL customize
d
• Grade: Superior, 85 out of 100
Industry Experience
:
• Created a website redesign proposal for
Sports for All
Education
:
• Current Student Enrolled at Full Sail University
Leadership Experience
:
• Lead Sales Rep - Archtelecom
• Lead Trainer - Cheesecake Factory
Skills and Pro
fi
ciencies
:
• Project Management - 0 endorsements
• Video Editing - 0 endorsements
• Critical Thinking - 0 endorsements
Overall Online Presence
:
• 0 connections, banner image customized, amateur
headshot, lack of details throughout, no published
articles, not active on social media, URL customize
d
• Grade: Poor 15 out of 100
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Sports Marketing Association Annual Conference
‣ October 20-22| Las Vegas, N
V
• New York Knicks vs. Los Angeles Lakers
‣ March 17 | Madison Square Garden, N
Y
• NBA All- Star Weeken
d
‣ February 20 | Cleveland, OH
Digital Marketing
• Primary Content: Inspirations advertisements that create a
call-to-action, engaging the audience in a challenge
.
• Primary Tools: FB, Instagram, and Youtube to promote short
30 second advertisements
.
• Website: Use Full Sail’s digital portfolio to showcase progress
throughout the program as well as digital campaigns created
for clients.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level brand manager with 15+ years
experience in the professional sports world. Must be an animal
lover who values curiosity.
Formal Education
• Sports Marketing & Media, BS degree from Full Sail University
by 2023 graduation.
Technical Skills
• Create Zendesk CRM account and
fi
nish training lessons -
Zendesk, DECEMBER 2021
• Establish
fl
uidity with CMS - Wordpress, DECEMBER 2022
• Develop mobile marketing skills and strategies, Acoustic -
August 2023
Soft Skills
• Develop professional writing skills - Lynda, DECEMBER 202
1
• Enhance public speaking techniques - Duarte, DECEMBER
2022
14. IGOR LASHKUL
You know how the NBA has struggled to increase their
global presence? Well what I do is create personal stories that inspire
others to pick up a ball no matter where they are. In fact, I have partnered with the
Global Sports Foundation to introduce the game of basketball into poverty driven
areas to expand basketball’s footprint.
“
15. REFERENCES
Alec Alvarez. (n.d.). Alec Alvarez. https://www.linkedin.com/in/thesmartalec/.
Close more deals. Close more deals with Zendesk Sell. (n.d.). https://www.zendesk.com/
lp/sales-crm?
utm_source=capterra&utm_medium=paidlisting&utm_campaign=PL_CAP_AM_
US_EN_N_Sell_Pro_CRM_T1_A_H&utm_term=crm&demoStep=personal.
Hero Brand Archetype - Kaye Putnam: Psychology Brand Strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2019, August 19). https://
www.kayeputnam.com/brandality-archetype-hero/.
Joyce, J. (2019, February 25). 20 Essential Skills for Digital Marketers. Search Engine
Journal. https://www.searchenginejournal.com/digtal-marketer-skills/294307/.
Julie Peters. (n.d.). Julie Peters. https://www.linkedin.com/in/julie-peters-7b2a444/.
Larson, C. (n.d.). Chris Larson. https://www.linkedin.com/in/chris-larson-5715b12/.
Marketing. NBA Careers. (2019, June 7). https://careers.nba.com/departments/
marketing/.
Quick Search for: sports+marketing. O*NET OnLine. (n.d.). https://www.onetonline.org/
fi
nd/quick?s=sports%2Bmarketing.
Sports, W. by J. I. (2020, May 29). Top 8 Sports Marketing Careers [Infographic] - Jobs in
Sports. JobsInSports Blog. https://www.jobsinsports.com/blog/2018/06/13/top-8-
careers-in-sports-marketing/.
Summary Report for: 11-2021.00 - Marketing Managers. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/11-2021.00.
