Haven Adams is a student in Digital Marketing at Full Sail University who is exploring her personal brand. She grew up in North Carolina and wants to help market events to enrich her local community. Her goals are to get an entry-level marketing job at the Charlotte Regional Visitors Authority, lead a successful digital marketing campaign for them, and become their Senior Brand Manager. She is developing her skills in areas like email marketing, SEO, and WordPress.
This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.
This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.
Sabrina Suero helps beauty cosmetic lines increase customer engagement by connecting to the heart and desires of men and women through digital media experiences that appeal to every sense.
Jordan Meleski Personal Brand Exploration Jordan Meleski
I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
Sabrina Suero helps beauty cosmetic lines increase customer engagement by connecting to the heart and desires of men and women through digital media experiences that appeal to every sense.
Jordan Meleski Personal Brand Exploration Jordan Meleski
I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
My passion and enthusiasm allow me to transcend limitations, empowering me to bring new and exciting methodologies to any marketing team through my advanced knowledge of Social Media Marketing.
Amber creates and cultivates magnetic brands for business owners by strategically creating digital assets, growth plans and focusing on community movements. At Full Sail University, Amber is pursuing a Bachelor of Science in Digital Marketing and is expected to graduate in the spring of 2022.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2. The youngest of two siblings, Haven Adams
grew up in small town Bessemer City, North
Carolina, which with the help of her mother
shaped her strong southern roots and morals.
She has always enjoyed making a difference in
her community, and dreams of marketing events
to enrich the lives of residents and visitors of
Charlotte, North Carolina. After working in a
shipping office for two years, and focusing on
raising her son for the past three years, Haven
enrolled in the Digital Marketing program at Full
Sail University, where she’s focused on
developing brand awareness and technology.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Marketing Coordinator
• Business Development Manager
• Brand Manager
Girl Next Door Archetype: Being
practical will allow for paying close
attention to detail and craft the best
content for brands. Using a friendly
voice to make residents and visitors
feel included and like they belong to
draw them to Charlotte and the
CRVA brand events.
Digital Marketing for Charlotte Regional Visitors Authority
4. • DEMOGRAPHICS: 90% Female,
35-50 years old, Predominately
White, Married, College Educated,
Located in Charlotte North
Carolina.
• PSYCHOGRAPHICS: Adhere to
conservative lifestyles and
opinions, some attend church,
enjoy spending time with their
children, and they care about
their community and volunteer.
• IDEAL AUDIENCE MEMBERS:
Zaira Goodman Chief HR Officer
and Tracy Marcus HR Manager
Recruiters & Hiring Managers at CRVA
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at CRVA.
‣Connect with, and send a follow up
promotional email to, 25 CRVA team members
on LinkedIn by January 28, 2020.
Mid Term: (2026)
• Lead a successful digital marketing campaign aimed
at expanding attendance at CRVA brand events.
‣Expand year-over-year CRVA event attendance
by 35% citywide by January 28, 2026.
Long Term: (2040)
• Become the Senior Brand Manager at CRVA
‣Showcase my skills and put in for this
promotion by January 28, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Suite 50%
Email Marketing 50%
Attention to Detail 90%
Self Motivated 80%
SOFTHARD
SEO 10%
WordPress 10%
Multi Tasking 30%
Take & Give Direction 60%
SOFTHARD
7. I help the city of Charlotte increase
attendance at their brands events by relating
to residents and visitors by making everyone
feel welcome and included by creating
specialized emails to market events.
PROMISE
8. CREDENTIALS
Work Experience:
• 5 Years in Customer Service
• 2 Years in Shipping Office Detail Oriented
Education:
• Mood Boards for Web Designers,
lynda.com Certification (2019)
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• Employee of the Month Three
Times at Dollar Tree
9. COMPETITION
Joseph Pullman
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Internet Marketing, B.S. at
Full Sail University
Leadership Experience:
• Certified Swedish and Deep Tissue Masseuse
Skills and Proficiencies:
• Fundamentals Web Design
• Internet Consumer Behavior
• Intro to Internet Marketing
Haven Adams
Overall Online Presence:
• Less than 20 connections, banner image not yet
customized, nice headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL was customized
• Grade: Poor, 10 out of 100
Industry Experience:
• 2 years office & detail oriented
experience
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Employee of the Month Three Times Dollar Tree
Skills and Proficiencies:
• Web Design
• Critical Thinking
• Brand Awareness
Overall Online Presence:
• 4 connections because my LinkedIn is only a two
weeks old, banner image customized, professional
headshot, one article published, sporadically active on
personal social media accounts, URL customized
• Grade: Poor, 15 out of 100
10. COMPETITION
Caitlin Greenwood
Industry Experience:
• 10 year marketing experience, 6
months as a digital marketing analyst
at Ciena
Education:
• Bachelors of Arts, B.A.
• Tarrant Community College
Noteworthy Experience:
• Ryan- Senior Specialist, Website Content Marketing for
almost 4 years
• American Airlines- Digital Content Specialist
(Contractor) for 2 and a half years
Skills and Proficiencies:
• Blogging - 7 endorsements
• Social Media- 8 endorsements
• Journalism - 4 endorsements
Haven Adams
Overall Online Presence:
• 295 connections, banner image customized, polished
headshot, detailed profile summaries, a lot of
recommendations, plenty of licenses, experience and
certifications, URL customized, but no premium
membership.
• Grade: Good, 60 out of 100
Industry Experience:
• 2 years office & detail oriented
experience
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Employee of the month three times at Dollar Tree
Skills and Proficiencies:
• Mood Boards for Web Designers
• Web Design
• Keynote
Overall Online Presence:
• 4 connections, banner image customized, professional
headshot, one article published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 15 out of 100
11. BRAND POSITION
Using love, compassion, and wisdom to make
a difference and bring people together to
make a difference.
HAVEN “BRING-TOGETHER” ADAMS
Haven earned the nickname
“Bring-Together” in high school
when she threw an event that
brought every group of every
age together.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Marketing Training for Beginners| SEO
‣ Nov. 5 | Charlotte, NC
• American Marketing Association (AMA)
‣ Collegiate Membership
• Building A Vibrant Personal Brand
‣ Jan. 15 | Union County, NC
Digital Marketing
• Primary Content: est. YouTube channel called “Bring-
Together Stories”; 15 min. episodes telling personal stories of
Charlotte entrepreneurs; 1 episode per week; host and
syndicate through YouTube
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the
YouTube stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase city marketing knowledge and
embed YouTube episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro female with at
least 25 yrs of experience in marketing industry; family
woman that upholds Christian values, Jan. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Feb. 2020
• SEO Foundations - Lynda.com, May 2020
• WordPress 5 Essential Training - Lynda.com, July 2020
• Optimizing Marketing Emails- Lynda.com, Aug. 2020
Soft Skills
• Multi-tasking- study.com, Jan. 2020
• Business Writing Principles - Lynda.com, Feb. 2020
• Multi-Tasking- SimpleCert, May. 2020
14. Haven Adams
“You know how Charlotte has been growing
over time. Well, what I do is promote events on
social media that visitors and residents can’t resist.
I also create personalized marketing emails to make
residents and visitors feel like they belong here. I put every bit of my heart
into my work just like I have gave my child all of my love, which is my
biggest accomplishment thus far. All the love I have gave him has created a
very smart, loving, striving child. I can help Charlotte prosper and grow just
like I have done with my son, because a little love goes a long way.”
15. REFERENCES
Pullman, J. (2019). Joseph Pullman LinkedIn Profile. Retrieved
October 20, 2019, from https://www.linkedin.com/in/
josephpullman/
Greenwood, C. (2019). Caitlin Greenwood’s LinkedIn Profile
Retrieved October 20, 2019, from https://www.linkedin.com/in/
caitydevega/
ONETOnLine.org. (2019). Summary Report for: 11-2021.00 -
Marketing Manager. Retrieved October 20, 2019, from https://
www.onetonline.org/link/summary/11-2021.00
CRVA. (2019). CRVA Company Page on Glassdoor. Retrieved
October 20, 2019, from https://www.glassdoor.com/Job/
charlotte-digital-marketing-manager-jobs-SRCH_IL.
0,9_IM162_KO10,35.htm
CRVA Career Site. (2019). Digital Marketing Specialist - Job
Description. Retrieved October 20, 2019, from https://
workforcenow.adp.com/mascsr/default/mdf/recruitment/
recruitment.html?cid=7fe96cab-
e22e-4482-9b89-0d1e4504827b&ccId=19000101_000001&typ
e=MP&lang=en_US
CRVA, LLC. (2019). Charlotte Regional Visitors Authority, LLC
Company Page on LinkedIn. Retrieved October 21, 2019, from
https://www.linkedin.com/company/charlotte-regional-
visitors-authority/
Building A Vibrant Personal Brand. (2019). 2019 Marketing
Event Retrieved October 21, 2019 from https://
members.unioncountycoc.com/events/details/young-
professionals-of-union-county-luncheon-building-a-vibrant-
personal-brand-how-to-get-a-reputation-that-makes-you-s-h-i-
n-e-20509
Digital Marketing Trainers for Beginners| SEO. (2019). Event
Schedule. Retrieved October 21, 2019, from https://g.co/kgs/
CB2Fnu
American Marketing Association. (2019). Marketing
Organization. Retrieved October 21, 2019, from https://
www.ama.org
