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PersonalBrand

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PersonalBrand

1 of 14
Who I am is better stated as who I’ve become. I
had a traumatizing teenage life being left alone
at 15 to raise myself. I had many lonely
moments when I was younger which is where I
fell in love with music and the story behind it.
Music is my life and its who I am without music I
would be empty feeling like a shallow person
with no real meaning. That’s why my dream is to
help keep music alive and create a better way
for upcoming and independent artist to make
their dreams come alive by putting their stories
in the music to heal all broken souls who need to
hear the deepness of life like I did as a teenager.
IDENTITY
Picture of You
Goes Here
#WorkLife
PROFESSION
Potential Job Titles:
• Booking Agent
• Music Artist Manager
• Music Industry A&R
BRAND ARCHETYPE - As an
Entertainer we remind our clients to
have fun and live in the moment we
believe that life is a party once you
realize it. We inject fun Tinto
everything we do. As a creator we
are all about the beginnings. Others
are inspired our talent and skill.
Sharing our process is what we
know to let people “into the studio”
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Wendy Gillete
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group
Alex Gervasi
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Global Playlist Programming
at Warner Music Group
Randall "Sickamore" Medford Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
3rd
Music Executive, Photographer,
Senior Vice President, A&R +
Creative Director at Interscope
Records
GOALS
Short Term: (December, 2023)
• Present myself, My Organization, and Artists.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2024)
• Have my organization represented enough to start
producing a revenue.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2026)
• Being fully presented personally, locally, and online.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
I help Artist stay true to themselves and their
music by not stripping them from their own
brand.
PROMISE
Ad

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PersonalBrand

  • 1. Who I am is better stated as who I’ve become. I had a traumatizing teenage life being left alone at 15 to raise myself. I had many lonely moments when I was younger which is where I fell in love with music and the story behind it. Music is my life and its who I am without music I would be empty feeling like a shallow person with no real meaning. That’s why my dream is to help keep music alive and create a better way for upcoming and independent artist to make their dreams come alive by putting their stories in the music to heal all broken souls who need to hear the deepness of life like I did as a teenager. IDENTITY Picture of You Goes Here #WorkLife
  • 2. PROFESSION Potential Job Titles: • Booking Agent • Music Artist Manager • Music Industry A&R BRAND ARCHETYPE - As an Entertainer we remind our clients to have fun and live in the moment we believe that life is a party once you realize it. We inject fun Tinto everything we do. As a creator we are all about the beginnings. Others are inspired our talent and skill. Sharing our process is what we know to let people “into the studio” Picture Relevant to Your Industry Goes Here
  • 3. [CATEGORY of PEOPLE] TARGET AUDIENCE Wendy Gillete Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Talent Acquisition Manager at Universal Music Group Alex Gervasi Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Global Playlist Programming at Warner Music Group Randall "Sickamore" Medford Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE 3rd Music Executive, Photographer, Senior Vice President, A&R + Creative Director at Interscope Records
  • 4. GOALS Short Term: (December, 2023) • Present myself, My Organization, and Artists. ‣ KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Mid Term: (2024) • Have my organization represented enough to start producing a revenue. ‣ KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached. Long Term: (2026) • Being fully presented personally, locally, and online. ‣ KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached.
  • 5. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Technical Skill 1 SOFT HARD Novice / Adept / Expert Technical Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert Technical Skill 1 SOFT HARD Novice / Adept / Expert Technical Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert
  • 6. I help Artist stay true to themselves and their music by not stripping them from their own brand. PROMISE
  • 7. CREDENTIALS Work Experience: • Owner of Music Entertainment Business (CEO) • Booking Agent for Rayzor Tha Profit Education: • Business Law • Data and Analysis and Reporting • Introduction to Marketing • Business Management • Music Business, B.S., Full Sail University (2023) Business License: • CEO of Profitable Passion Entertainment Picture Relevant to Your Industry Goes Here
  • 8. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 9. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. OWNER OF MUSIC ORGA For [Independent Artist ] who [Create Music], I provide [SERVICES SIMILAR TO RECORD LABELS BUT RESEMBLE TO AN ORGANIZATION ] because [I ALLOW ARTIST TO STAY TRUE TO THEMSELVES AND THEIR BRAND WITHOUT STRIPPING THEM FROM THEIR OWN CREATIVITE DREAMS.] “CEO”
  • 11. NETWORKING & MARKETING Industry Events & Organizations • CEO of PROFITABLE PASSION ENTERTAINMENT ‣ JANUARY 2021 | Elizabethtown, KY Digital Marketing • Primary Content: I create videos and promotional videos also music single displaying artist new singles. I display my artists creativity to entertain their fanbase and demographic audience. • Primary Tools: I use Instagram, Tim Tok, Distrokid, Youtube , Apple Music, Spotify and Facebook. Weekly, Monthly, and sometimes daily. MP3 and MP4 • Website: Displaying my message to artist my motion, promises, and services to artist. Picture of You Goes Here
  • 12. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • Music Business, B.S., Full Sail University (2023) Technical Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 13. Riah Cole Be the best YOU can be, for yourself, your team and your industry! Picture of You Goes Here
  • 14. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.