The document describes how music has been an important part of the person's identity since their lonely teenage years. They fell in love with music and the stories behind it, and without music they would feel empty. Their dream is to help keep music alive by creating a better way for up-and-coming and independent artists to achieve their dreams through putting their stories in music, similar to how music helped the person during their difficult teenage years.

1. Who I am is better stated as who I’ve become. I
had a traumatizing teenage life being left alone
at 15 to raise myself. I had many lonely
moments when I was younger which is where I
fell in love with music and the story behind it.
Music is my life and its who I am without music I
would be empty feeling like a shallow person
with no real meaning. That’s why my dream is to
help keep music alive and create a better way
for upcoming and independent artist to make
their dreams come alive by putting their stories
in the music to heal all broken souls who need to
hear the deepness of life like I did as a teenager.
IDENTITY
Picture of You
Goes Here
#WorkLife

2. PROFESSION
Potential Job Titles:
• Booking Agent
• Music Artist Manager
• Music Industry A&R
BRAND ARCHETYPE - As an
Entertainer we remind our clients to
have fun and live in the moment we
believe that life is a party once you
realize it. We inject fun Tinto
everything we do. As a creator we
are all about the beginnings. Others
are inspired our talent and skill.
Sharing our process is what we
know to let people “into the studio”
Picture Relevant
to Your Industry
Goes Here

3. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Wendy Gillete
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group
Alex Gervasi
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Global Playlist Programming
at Warner Music Group
Randall "Sickamore" Medford Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
3rd
Music Executive, Photographer,
Senior Vice President, A&R +
Creative Director at Interscope
Records

4. GOALS
Short Term: (December, 2023)
• Present myself, My Organization, and Artists.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2024)
• Have my organization represented enough to start
producing a revenue.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (2026)
• Being fully presented personally, locally, and online.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

6. I help Artist stay true to themselves and their
music by not stripping them from their own
brand.
PROMISE

7. CREDENTIALS
Work Experience:
• Owner of Music Entertainment Business
(CEO)
• Booking Agent for Rayzor Tha Profit
Education:
• Business Law
• Data and Analysis and Reporting
• Introduction to Marketing
• Business Management
• Music Business, B.S., Full Sail University (2023)
Business License:
• CEO of Profitable Passion Entertainment
Picture Relevant
to Your Industry
Goes Here

8. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

9. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. OWNER OF MUSIC ORGA
For [Independent Artist ] who [Create Music], I
provide [SERVICES SIMILAR TO RECORD
LABELS BUT RESEMBLE TO AN
ORGANIZATION ] because [I ALLOW ARTIST
TO STAY TRUE TO THEMSELVES AND THEIR
BRAND WITHOUT STRIPPING THEM FROM
THEIR OWN CREATIVITE DREAMS.]
“CEO”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• CEO of PROFITABLE PASSION ENTERTAINMENT
‣ JANUARY 2021 | Elizabethtown, KY
Digital Marketing
• Primary Content: I create videos and promotional videos also
music single displaying artist new singles. I display my artists
creativity to entertain their fanbase and demographic
audience.
• Primary Tools: I use Instagram, Tim Tok, Distrokid, Youtube ,
Apple Music, Spotify and Facebook. Weekly, Monthly, and
sometimes daily. MP3 and MP4
• Website: Displaying my message to artist my motion,
promises, and services to artist.
Picture of You
Goes Here

12. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Music Business, B.S., Full Sail University (2023)
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

13. Riah Cole
Be the best YOU can be, for yourself, your team and your industry!
Picture of You
Goes Here

14. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager