The document outlines the personal brand exploration of Natalia Ballivian, detailing her background, education, and professional aspirations to become a marketing manager and establish her own marketing agency. It includes her skills, outreach plans to connect with potential employers, and competitive analysis, alongside her short-term, mid-term, and long-term career goals in the marketing field. Additionally, the document emphasizes the importance of ongoing professional development and establishing a unique brand identity in a competitive landscape.

1. PERSONAL BRAND
EXPLORATION
Natalia Ballivian
Project & Portfolio I: Week 1
MAY 2023

2. Natalia Ballivian is the youngest daughter, born and raised in a
family of businessmen in the city of Santa Cruz, Bolivia. After
completing his studies, he decided to move to the United
States to take a year of English, then he took the course of
business administration at Valencia College, however, he
decided to abandon that career to dedicate himself to what he
really liked and what was his goal. major. After missing two
years, she realized that she needed to be more creative in her
passion, so she joined Full Sail University to complete her
Bachelor's degree in Entertainment Business. Her vision is to
become a marketing manager and create her own
internationally recognized marketing agency.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising Manager
• Digital Marketing Specialist
• Brand Manager
• Public Relations Specialist
BRAND ARCHETYPE - My brand is
associated with transformation and change. A
marketing agency that helps businesses transform
their marketing strategies to achieve better results
could use this archetype. This brand would focus
on the agency's ability to turn ideas into reality
and help clients achieve their goals.
Marketing Management for Entertainment Industry

4. Owners & Managers of the Entertainment Industry
TARGET AUDIENCE
Kaitlyn Study
Outreach Plan:
• I would search for the company's values, culture, and current
initiatives.
• I will use email as a mode of communication as it is a
professional & efficient way to contact.
• After a week, I will send a follow-up mail mentioning my
interest in working with them.
Marketing Agency Owner at
South Street & Co.
Camila De Bierre
Outreach Plan:
• I would search for the company's values, culture, and
current initiatives.
• I will use email as a mode of communication as it is a
professional & efficient way to contact.
• After a week, I will send a follow-up mail mentioning my
interest in working with them.
PROFILE
PICTURE
Digital Marketing Manager at
321 the Agency
Bobby Jones
Outreach Plan:
• I would search for the company's values, culture, and current
initiatives.
• I will use email as a mode of communication as it is a
professional & efficient way to contact.
• After a week, I will send a follow-up mail mentioning my
interest in working with them.
Founder & CEO at Purple,
Rock, Scissors

5. GOALS
Short Term: (After Graduation, 2025)
• Get a job at 321 The Agency as a Digital Strategy Intern
‣ Receive at least 3 job offers from 321 The Agency after
graduation. Build a professional network, and Develop
new skills.
Mid Term: (2027)
• Become a Digital Marketing Specialist at 321 The Agency.
‣ Getting Proficiency in Management & Financing Skills.
Receive a promotion & salary increase within 2 years,
with getting 90% positive feedback from the clients.
Long Term: (2033)
• Start my own marketing agency.
‣ Measuring the increase in my agency's revenue over
time. Evaluating the success rate of our marketing
projects. Assessing the productivity and efficiency of
my team members. Measuring the growth of my
agency's brand visibility and recognition.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Time Management
SOFT
HARD
Expert
Budget Management Expert
Communication Adept
Sales skills Adept
Project management
SOFT
HARD
Adept
Digital marketing Adept
Teamwork Adept
Attention to detail Expert

7. I am committed to exceeding your
expectations by delivering measurable,
impactful results that drive growth and
success.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years experience as Marketing Manager at
Las Pampitas, Bolivia.
Education:
• Certificate English language from Valencia
College.
• Associates in Arts on Business Marketing
• Entertainment Business, B.S., Full Sail University (2024)
Leadership Roles:
• Management, Customer service, Travel
Experience, Communication, Networking,
promotions, marketing, budgeting.

9. COMPETITION
Twinkal Patel
Industry Experience:
• 6 Year Experience at Vee Cee Travels,
Gujarat, India.
Education:
• Current Student in Entertainment Business, B.S. at
Full Sail University.
Leadership Experience:
• Managing team
• Communication with vendors & clients.
• Representing the Company in Business Fairs.
Skills and Proficiencies:
• Communication - 0 endorsements
• Managing Budget - 0 endorsements
• Building professional Network- 0 endorsements
Natalia Ballivian
Overall Online Presence:
• More than 60 connections, 20 or fewer images
customized, No professional headshot, No profile detailed,
No published articles, active on personal social media,
LinkedIn.
• Grade: Average 30 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 4 years experience as Marketing Manager
at Las Pampitas, Bolivia.
Education:
• Certificate English language from Valencia College.
• Graduated in Associates in Arts.
• Current Student in Entertainment Business, B.S. at Full Sail
University.
Leadership Experience:
• Promoting the Company.
• Managing team
• Communication with vendors & clients.
Skills and Proficiencies:
• Communication- 0 endorsements
• Building professional Network - 0 endorsements
• Problem-solving - 0 endorsements
Overall Online Presence:
• Fewer connections, No images customized, No professional
headshot, No profile detailed, No published articles, active
on personal social media, LinkedIn.
• Grade: Average 40 out of 100

10. COMPETITION
Nathan Hughes
Noteworthy Experience:
• Participate in the digital campaign launch of new clients,
and creative/copy refresh of existing client campaigns.
• Experience with client accounts in a variety of industries,
including home services, contracting, food and beverage,
retirement living, e-commerce, and healthcare.
Natalia Ballivian
HEADSHOT HEADSHOT
Industry Experience:
• Digital Campaign Manager at 321 the
Agency
Education:
• New grad from University of Central Florida with a
Marketing B.S.B.A from the College of Business
Administration.
Skills and Proficiencies:
• Budget Management- 0 endorsements
• Conversion Optimization - 0 endorsements
• Team Management - 0 endorsements
Overall Online Presence:
• More than 400 connections, 5 images customized, Yes
professional headshot, Profile detailed, more than 20
published articles, active on personal & professional
social media, LinkedIn
• Grade: Average, 55 of 100
Industry Experience:
• 4 years experience as Marketing Manager
at Las Pampitas, Bolivia.
Education:
• Certificate English language from Valencia College.
• Graduated in Associates in Arts.
• Current Student in Entertainment Business, B.S. at Full Sail
University.
Leadership Experience:
• Promoting the Company.
• Managing team
• Communication with vendors & clients.
Skills and Proficiencies:
• Communication- 0 endorsements
• Building professional Network - 0 endorsements
• Problem-solving - 0 endorsements
Overall Online Presence:
• Fewer connections, No images customized, No professional
headshot, No profile detailed, No published articles, active
on personal social media, LinkedIn.
• Grade: Average 40 out of 100

11. BRAND POSITION
“For Global companies who need to launch campaigns
in different countries or regions, I have a deep
understanding of the unique challenges facing
businesses in your industry, and we know how to reach
your target audience with the right message at the right
time.”
“NATALIA BALLIVIAN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Walt Disney.
‣ June | Orlando
• Eladio Carrion Concert – Hard Rock/Universal
‣ May | Orlando
• Arcangel Concert – Amway Center
‣ October | Orlando
Digital Marketing
• Primary Content: After the event, I will create a post that highlights
the key moments, speakers, or performances. Also, I will use photos,
videos, and quotes to give followers a sense of what they missed and
build excitement for future events.
• Primary Tools: I will use social media such as Instagram, Snapchat,
Facebook, TikTok, and Twitter to create a countdown to the event,
highlighting key speakers or activities each day. This will help build
excitement and keep followers engaged in the lead-up to the event.
• Website: I will share my digital portfolio site over social media with
hashtags to increase my visibility. I will make sure that my website
is optimized for the search engine so people can find it easily.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would look for someone who is experienced & passionate
about the industry even has a wealth of knowledge and keeps
up-to-date with the latest trends and developments in
marketing management. I would look for a mentor who has a
healthy work-life balance, as a marketing manager can be a
demanding and stressful job. They should be able to manage
their workload effectively.
Formal Education
• Complete Entertainment Business B.S by November 2024.
Technical Skills
• Social Media and Marketing Analyst, LinkedIn learning,
December 2023.
• Online Photography Classes, The New York Institute of
Photography, September 2023.
Soft Skills
• Interpersonal Skill, LinkedIn Learnings, January 2024.
• Creativity, LinkedIn Learnings, February 2024.

14. Natalia Ballivian
You know the marketing industry is highly competitive, and agencies must
constantly differentiate themselves from competitors. I will identify and promote
unique selling points, create a strong brand identity, and provide exceptional service
to clients. Encouraging a culture of innovation and experimentation, invest in
ongoing education and training, and stay up-to-date with the latest industry trends
and technologies. Proof of this solution's effectiveness can be seen in the agency's
ability to develop innovative campaigns that drive results and attract new clients.

15. REFERENCES
“Lover Brand Archetype - Kaye Putnam | Psychology Brand
Strategy.” Kaye Putnam | Psychology Driven Brand Strategist,
www.kayeputnam.com/brand-archetype-lover/. Accessed 8 Apr.
2023.
“Social Media Marketing Foundations Online Class | LinkedIn
Learning, Formerly Lynda.com.” LinkedIn,
www.linkedin.com/learning/social-media-marketing-foundations-
2020?trk=learning-topics_trending-courses_related-content-
card&upsellOrderOrigin=default_guest_learning. Accessed 8 Apr.
2023.
Photography Classes | Online Photography Courses | NYIP. (n.d.).
Photography Classes | Online Photography Courses | NYIP.
https://www.nyip.edu/courses
“Nathan Hughes.” LinkedIn,
https://www.linkedin.com/in/nathanrhughes/
“Kaitlyn Study.” LinkedIn, https://www.linkedin.com/in/kaitlyn-m-
cook/
Waxman, M. (2022, September 26). Make your brand’s social media
more effective - Social Media Marketing: Strategy and Optimization
[Video]. LinkedIn. https://www.linkedin.com/learning/social-media-
marketing-strategy-and-optimization-17002666/make-your-brand-s-
social-media-more-effective?autoplay=true&u=50813145
Chan, G. (2022, August 3). How to build a marketing plan for today’s
landscape - How to Write a Marketing Plan [Video]. LinkedIn.
https://www.linkedin.com/learning/how-to-write-a-marketing-
plan/how-to-build-a-marketing-plan-for-today-s-
landscape?autoplay=true&u=50813145
“Twinkal Patel.” LinkedIn, https://www.linkedin.com/in/twnks-patel-
a8b09424a/