Jose Nolasco grew up in Honduras surrounded by the entertainment industry and wants to bring affordable yet high quality entertainment to his home country. He is studying Entertainment Business at Full Sail University to develop new business skills. His short term goals are to complete an internship at Universal Orlando Resorts and gain work experience in business development at Televicentro in Honduras by 2025. Long term, he aims to expand Televicentro internationally by 2040 while maintaining affordable pricing and applying new technology trends.

1. PERSONAL BRAND EXPLORATION
Jose Nolasco Ferrari
Project & Portfolio I: Week 3
June, 23, 2019
Juju

2. IDENTITY
-Surrounded by 4 female siblings and a new
born brother, Jose Nolasco grew in Tegucigalpa,
Honduras. Since he was a young, Jose has always
been surrounded by the Entertainment Industry.
One of his biggest dreams is giving
Entertainment to his Home country Honduras,
making it affordable but with high quality. He is
easy to get along with and he works hard and is
enthusiastic about his work, getting his job done
is one of his biggest obligations. Jose enrolled in
the Entertainment Business degree program at
Full Sail University where he’s top priorities is
developing new business skills.

3. PROFESSION
Potential Job Titles:
• Business Intelligence Developer
• Management Analyst
• Advertising Sales Agent
Girl/Guy Next door Archetype:
Jose’s vision is to accept and hear
other ideas, creating this work
environment with his future
customers and employees.
Applying this concept in his
everyday life will make his work
relate with his customers ideas
and desires.
Communications Company Manager

4. • DEMOGRAPHICS: People of all
ages, family friendly, all genders
• PSYCHOGRAPHICS: Enjoys
entertainment such as TV
series, news, movies, radio
channels, social media,
concerts and podcasts.
• IDEAL AUDIENCE MEMBERS:
Alice Kentala: Digital Marketing
consultant (Sportbraces Intl),
Ricardo Hawkings: Operation
Manager (Citrix), Patricia Buck:
Student (Full Sail University),
Austin Perry: Solution Architect
(Holovis)
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Organizational Development Internship (Universal
Orlando Resorts)
‣ Connect with, and fill the application
provided by Universal Orlando Resorts.
‣ Gain work experience and knowledge.
Mid Term: (2025)
• Business Development (Televicentro, Honduras)
‣ Fly back to Honduras and start working at
the Communications Company Televicentro.
‣ Gain Work experience, make the
introduction of new trends in the company.
Long Term: (2040)
• Introduce Televicentro to other countries around
the world.
‣ Have affordable pricing, apply modern
technology trends in the business. Giving
customers a high-quality service with a price
they can afford.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft Excel 65%
Adobe Photo Shop 70%
Work Ethic 90%
Team Spirit 90%
SOFTHARD
SPSS Software 10%
Microsoft Excel 65%
Persuasion 55%
Public Speaking 50%
SOFTHARD

7. PROMISE
I USE MY PERSONALITY AND VALUES IN MOTIVATING OTHERS IN
THE WORKING ENVIRONMENT FOR A POSITIVE SURROUNDING
WHERE IDEAS AND CREATIVITY CAN EVOLVE, MAKING EACH
IDEA COUNT.

8. CREDENTIALS
Work Experience:
• 2 months Marketing Internship,
Televicentro Honduras
• 3 months as Administrative
Assistant, Televicentro Honduras
Education:
• High School, Delcampo School,
Honduras (2018)
• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Delcampo School, Most Self-
Sufficient Award.
• Delcampo School, Most Artistic
Award

9. COMPETITION
Badum Maaloo
Industry Experience:
• 1 Year - Social media marketing
intern for rap group 2Live Crew
• 2 Years - Event coordinator for
The Diaspora
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University.
Leadership Experience:
• Named Manager after 6 months. Of work. T
American Income Life.
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suit - 65 endorsements
• Public Speaking - 75endorsements
Jose Nolasco
Overall Online Presence:
• 300+ connections, banner image not
customized, non-professional headshot, detailed
summaries throughout profile with two content
pieces, articles published, active on personal and
Business social media accounts, URL is not
customized.
• Grade: Average, 60 out of 100
Industry Experience:
• 2 months Marketing Internship,
Televicentro Honduras.
• 3 months as Administrative
assistant, Televicentro Honduras.
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
NOTEWORTHY EXPERIENCE
• Working side by side with the marketing team at
Televicentro Honduras.
Skills and Proficiencies:
• Microsoft Excel - 65%
• Adobe Photoshop - 70%
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, professional headshot needs work,
no articles or projects published , sporadically
active on personal social media accounts.
• Grade: Average, 21 out of 100

10. COMPETITION
Dan Bond
Industry Experience:
• Inside Sales Manager, Citrix
• Account Manager, Gartner
• Account Executive, I3 Verticals
Education:
Noteworthy Experience:
•
Skills and Proficiencies:
• Sales - 11 endorsements
• Account Management - 7 endorsements
• Microsoft Office- 9 endorsements
Jose Nolasco
Overall Online Presence:
• 500+ connections, polished headshot, detailed
profile summaries, one recommendation,
premium membership, frequent activity on
personal social media accounts.
• Grade: Good, 70 out of 100
Industry Experience:
• 2 months Marketing Internship,
Televicentro Honduras.
• 3 months as Administrative
assistant, Televicentro Honduras.
Education:
• Current student enrolled in Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
• Microsoft Excel - 65%
• Adobe Photoshop - 70%
• Wordpress - 50%
• *No Endorsements
Overall Online Presence:
• 40+ connections, banner image not yet
customized, professional headshot needs work,
no articles or projects published , frequent
activity on personal social media accounts.
• Grade: Average, 18 out of 100
University of Miami, Masters degree in
International Administration.
B.S of Arts, Florida State University
Experienced Inside Sales Manager with a
demonstrated history of working in the computer
software industry.Strong sales professional skilled in
Analytical Skills, C-Level Relationships, Sales, New
Business Opportunities, andCommunication.

11. BRAND POSITION
I am not interested in competing with
anyone, we can all work together as a
team by sharing our own ideas and
creating it into one big idea.
JOSE NOLASCO FERRARI

12. NETWORKING &
MARKETING
Industry Events & Organizations
• International Business Innovation Association
(INBIA)
‣ November 23 - 24 | Orlando, FL
• American Marketing Association (AMA)
‣ Using Conversational Content To Generate Better
Leads | Orlando, FL
• National Communication Association (NCA)
‣ Communication For Survival
‣ November 14 - 17, Baltimore, MD
Digital Marketing
• Primary Content: est. Daily video “Entertainment Trends
”; 10 minutes. 1 video per week, introducing new trends in
the Entertainment Industry.
• Primary Tools: Social Media (Instagram and Youtube) -
Promote commercials through 30 sec. video using
Instagram- Network with industry pros and publish
monthly articles highlighting some of the Industry
Trends.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase marketing, communications
and entertainment trends.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Advertising/Business pro
with at least 30 yrs of experience in
Communications and Advertising; family man
that upholds hardworking values, . 2020
Formal Education
• Complete Entertainment Business, B.S. by
expected graduation date in 2020
Technical Skills
• Excel: Financial Functions in depth -
Lynda.com, Dec. 2019
• SPSS Statistics Essential Training - Lynda.com,
Sept. 2019
• Learning the Adobe Creative Cloud-
Lynda.com, Nov. 2019
Soft Skills
• Public Speaking Foundations - Lynda.com,
Nov. 2019
• Persuading Others- Lynda.com, Sept. 2019
• Assist local Networking events, starting July. 2019
• Impromptu Speaking - Lynda.com, Dec. 2019

14. Jose Nolasco
“
You know how publicity companies charge
a lot of money for a 30 seconds digital ad to
be displayed on a LED billboard screen ?
Well what I do is give you a high quality ad
projected on a LED screen where thousand
of people can get aware of your brand for a
lower price than other publicity companies.
Last year 8 mayor companies where paying
4 to 6 thousand dollars monthly for their
ads, now they use our services to display
their ads and contents only paying 2
thousand dollars per month, getting the
same quality, time and same locations.

15. REFERENCES
Management Analysts. (2019). Retrieved from https://
www.onetonline.org/link/summary/13-1111.00
Advertising Sales Agents. (2019). Retrieved from https://
www.onetonline.org/link/summary/41-3011.00
Girl/Guy Next Door Brand Archetype - Kaye Putnam |
Psychology Brand Strategy. (2019). Retrieved from https://
www.kayeputnam.com/brandality-archetype-everyman/
InBIA: Global Network of Entrepreneurial Ecosystem Builders.
(2019). Retrieved from https://inbia.org
Internship - Organizational Development (Fall 2019) - Careers at
Universal Orlando. (2019). Retrieved from https://
www.universalorlandojobs.com/job/9566599/internship-
organizational-development-fall-2019-orlando-fl/?
NCA 105th Annual Convention: Communication for Survival.
(2019). Retrieved from https://www.natcom.org/nca-105th-
annual-convention-communication-survival
American Marketing Association. Retrieved from https://
www.ama.org
Televicentro. (2019). Retrieved from https://www.televicentro.hn
https://www.linkedin.com/in/danpbond