The document outlines Daniel Chalifour's personal brand exploration which includes his background and interests, potential career goals in marketing or brand management, target audiences at Samsung Electronics, and a plan to develop his professional skills and online presence in order to be competitive for jobs in the technology and entertainment industries.

1. PERSONAL BRAND EXPLORATION
Daniel Chalifour
Project & Portfolio I: Week 1
04/15/2021

2. Daniel Chalifour is a forward-thinking young man
from Kingston, Jamaica, where he grew up with
a very unique outlook and experience on the
world. He's always been a person who values
family, fitness and traveling the world highly.
Over the last decade, he has taken pride in
being able to visit over 15 different countries and
enrich himself within their cultures and lifestyles.
After working and studying in Toronto, Canada
for years, Daniel enrolled into the Entertainment
Business Program where his focus would be to
bring the best sports and entertainment
experience on all of our devices.
Daniel Chalifour

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Brand Manager/Ambassador
• Market Research Analyst
BRAND ARCHETYPE - My top brand
archetype is sage, which will be beneficial
in these fields due to the patience and
calmness in my demeanor. Brand
Ambassadors and Marketing Mangers
are responsible for hectic schedules
typically, and being able to deal with them
while staying cool headed is essential.
[Marketing Manager] for [Technology Market]
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS:
• About 70% Male and 30% Female recruiters.
• Average age between 30-40.
• Mostly of Caucasian, Latino and Asian decent.
• All College educated and minority are married
• PSYCHOGRAPHICS: Enjoys casual
happy hour drinks after work. A good
amount maintain physical health as a
priority. A lot of the audience seems very
result driven from their Bio's, an area where
my love for numbers and unique ways of
showing them can be of aid.
• IDEAL AUDIENCE MEMBERS:
Adam Hinson (Senior Marketing Manager at
Samsung Electronics), Qian Yi (Marketing
Director at Samsung Electronics), Jennifer Groh
(Senior Director, Corporate Marketing at
Samsung Electronics Canada)
[Recruiters and Managers for Samsung Electronics]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Secure and excel at an entry level job at a company in
the entertainment or technological industry.
‣ Must earn an award similar to that of employee of
the month, or receive at least 5 exceptional
reviews from clients of the business within the
first year.
Mid Term: (2030)
• Start an entertainment industry related business in order
to earn more and work for myself.
‣ Must achieve yearly profits of at least 15% in a
year within the first 3 years of inception.
Long Term: (2040-2045)
• Sell the business and retire from industry work to focus
on wealth management and investing.
‣ Enhance portfolio by investing money into safe
revenue streams. Purchase at least 2 residences
to rent out for stable income.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 45%
Adobe Photoshop 55%
Time Management 75%
Critical Thinking 55%
SOFT
HARD
Web Page Creation 30%
CRM Software 5%
Professional Writing 80%
Critical Thinking 55%
SOFT
HARD

7. I help Business' increase their social
following by studying trends and researching
markets in order to target which market
they're missing out most on.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Worked as an assistant engineer in a Music studio
for 1 year
• Interned and shadowed enforcement officers at the
Betting Gaming and Lottery Commission in Jamaica
• As a teenager did various jobs such as stocking boy
in a grocery store, interned at a telecommunication
company, and multiple community volunteer jobs.
Education:
• Ontario Honors High School Graduate
2013
• Full Sail Computer Science Certificate
2020
• Entertainment Business, B.S., Full Sail University (2022)
Awards and Volunteer Work
• Graduated High School as an Ontario Scholar
• Over 200 hours of documented volunteer work
• Duke of Edinburgh Bronze Award
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Samantha Donelson
Industry Experience:
• Live Events - AMB Sports
• Street Team Member - Atlanta
United FC
Education:
• Full Sail University Entertainment Business, Sports
Communication, BSC, 2018 – 2021
Leadership Experience:
• Event Assistant for MLS Cup
• Senior Store Manager - Vitamin World
Skills and Proficiencies:
• Photography- 3 Endorsements
• Digital Photography- 4 Endorsements
• Social Media- 19 Endorsements
Daniel Chalifour
Overall Online Presence:
• 500+ connections. Custom Banner with her interest.
Very professional Headshot. Good amount of detail and
attention to this profile. No published articles. Active on
Facebook and Twitter. No custom URL.
• Grade: Pretty Good, 70/100. This profile has definitely
been given some attention and focus.
HEADSHOT HEADSHOT
Industry Experience:
• Business Solutions Intern - Digicel
Communications
Education:
• Western University, Business Administration, Management of
Operations 2013-2015
• Full Sail University Certificate of Computer Science 2020-2021
• Full Sail University Entertainment Business, BSC, 2021-2022
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Audio Engineering - 1 Endorsement
• Audio Recording - 1 Endorsement
• Programming - 0 Endorsements
Overall Online Presence:
• Only 66 Connections and needs more. Banner Image
needs work. Professional Headshot but is old. Not Very
detailed profile. No published work or articles. Only
really active on Instagram. No custom URL to LinkedIN
• Grade: Poor, 10/100, hasn't been taken care of or
edited enough

10. COMPETITION
Adam Hinson
Noteworthy Experience:
• Assistant Zoo Keeper, Belfast Zoo for 2 months
• VP & head of PR, University of St Andrews Students'
Association.
Daniel Chalifour
HEADSHOT HEADSHOT
Industry Experience:
• Senior Marketing Manager at
Samsung Electronics 2016 - present
• Brand Design Internship 2015-2016
Education:
• University of St. Andrews, Bachelor of Science (BSc)
2012-2016
• Bacup and Rawtenstall Grammar School, A Levels,
2010-2012
Skills and Proficiencies:
• Leadership - 5 Endorsements
• Marketing - 5 Endorsements
• Communication - 6 Endorsements
Overall Online Presence:
• Over 500+ Connections. Custom banner but no
relevance. Professional Headshot. Profile is quite
detailed and thorough. No Published articles. No links
to social media. Does have a custom URL.
• Grade: Average 55/100, could be a lot better and more
informative for someone in his position.
Industry Experience:
• Business Solutions Intern - Digicel
Communicationse
Education:
• Western University, Business Administration, Management of
Operations 2013-2015
• Full Sail University Certificate of Computer Science 2020-2021
• Full Sail University Entertainment Business, BSC, 2021-2022
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Audio Engineering - 1 Endorsement
• Audio Recording - 1 Endorsement
• Programming - 0 Endorsements
Overall Online Presence:
• Only 66 Connections and needs more. Banner Image
needs work. Professional Headshot but is old. Not Very
detailed profile. No published work or articles. Only
really active on Instagram. No custom URL to LinkedIN
• Grade: Poor, 10/100, hasn't been taken care of or
edited enough

11. BRAND POSITION
Bringing confidence, integrity and loyalty to the
table, Chali is a unique and charismatic individual
who brings infectious smiles and laughs to those
he works with.
DANIEL "CHALI" CHALIFOUR
Daniel got his nickname from friends shortening
his last name to say it similar to Charley, from
Charley bit my Finger

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Online Event: Marketing Your Business
‣ Holden Heights Community Center, Sat, Apr 17, 6:30 – 9:30 AM
• DigiMarCon Jacksonville 2021 - Digital Marketing Conference &
Exhibition
‣ Wed, Apr 28, 9 AM – Thu, Apr 29, 7 PM
‣ Jacksonville International Airport
‣ 2400 Yankee Clipper Dr, Jacksonville, FL
• 4 Weekends Social Media Marketing training course Saint Petersburg
‣ Sat, May 1, 11:30 AM – 1:30 PM
‣ 8855 Dr M.L.K. Jr St N, St. Petersburg, FL
Digital Marketing
• Primary Content: Writing about digital and technological trends in
the industry, about their implications and my expectations on how
new products will shift the market.
• Primary Tools: New article once a week that is written and published
on a personal blog site, but advertised and shared on other personal
profiles such as LinkedIn and Twitter.
• Website: My personal site will be used as a taste tester for potential
clients and employers to get to know me, it will not be overly cluttered
and cornice with specific information I want shared.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I would like to seek out and gain their mentorship
is any recent graduate in the same or similar industry to me. It
would be preferred if they could be close in age and location to
me, so that meeting and being able to pick their brain can be a
realistic and common occurrence.
Formal Education
• Entertainment Business, BSC, Full Sail University 2022
Technical Skills
• Complete all CRM courses online through Udemy.com
by 2023
• Complete Office 365 Core Applications by Udemy.com
in 2021
• Complete Adobe's ACE Photoshop certification by late
2022
Soft Skills
• Work Smarter, Not Harder: Time Management for
Personal & Professional Productivity on coursera.com
starting July 2021 (Time Management)
• Critical Thinker Academy: Learn to Think Like a
Philosopher on Udemy.com starting Aug 2021
• Introduction to Public Speaking course on
Coursera.com starting Sept 2021

14. Daniel Chalifour
You know how live streamed sports has been getting illegally streamed for
years? Well, what I’ve done is sourced the creation of an application that
does authentication for all streaming services by using IP verification to
catch people illegally streaming your services. In fact, within the first year of
implementing my software to the NBA, they saw their subscription base
raise by 25% due to customers having to now pay for their viewing.
Picture of You
Goes Here

15. REFERENCES
Samsung Careers: Find & Search Job Openings | Samsung US - It starts
at Samsung., University programs., Give back., Our People,
Balance matters. | Samsung US. (2020). Samsung Electronics
America. https://www.samsung.com/us/careers/
Contributor, P. (2016, June 21). STEEPLE Analysis of Samsung.
PESTLE Analysis. https://pestleanalysis.com/steeple-analysis-
samsung/
11-2021.00 - Marketing Managers. (2021). O Net.
https://www.onetonline.org/link/summary/11-2021.00
11-2011.00 - Advertising and Promotions Managers. (2021). O Net.
https://www.onetonline.org/link/summary/11-2011.00
13-1161.00 - Market Research Analysts and Marketing Specialists.
(2021). O Net. https://www.onetonline.org/link/summary/13-
1161.00
Samantha Donelson. (2021). LinkedIn.
https://www.linkedin.com/in/samantha-donelson/
Adam Hinson. (2021). LinkedIn.
https://www.linkedin.com/in/aechinson/
Samsung Electronics Overview. (2021). Glassdoor.
https://www.glassdoor.com/Overview/Working-at-Samsung-
Electronics-EI_IE3363.11,30.htm