The document analyzes a perfume advertisement for "Midnight Poison". It notes that the advertisement breaks conventions by not portraying women as girly. The high angle shot suggests the woman is reaching for freedom. The direct gaze of the woman in the advertisement makes the audience feel engaged and draws them in. Her red lipstick suggests class and femininity while also conveying rebelliousness, reflecting the name "Midnight Poison" and intriguing audiences with a sense of freedom of expression.