2. The Succeeder
The Succeeder possess self-confidence, have a strong goal
orientation and tend to be very organized. This advert is
aimed the Succeeder because she is confident that’s evident
from her staring beyond the viewer, showing that she doesn’t
care about what we the viewer thinks. She is wearing gold
showing she has a high status. The perfume bottle is
curved, it is kind of shaped like a bowling pin; which is curved
like an attractive females body which also makes it seem like
she has a high status. The only person present in this advert
is very attractive, this makes the audience think that if they
use this perfume they can be very attractive as well. The text
‘Jadore Dior’ which is French. The letters are gold and shiny
which symbolize that she is very successful. This advert uses
ethos, we know this because they are using a attractive
woman to advertise this product. This advertisement also
uses transfer and snob appeal, we know this because thy use
an attractive woman to advertise the product; which makes
the product seem like it gives a positive effect. This also uses
snob appeal because because they use an attractive
woman, the ad suggests that if they use this perfume they will
join her luxurious and glamorous lifestyle.
3. The Aspirer
The aspirer is materialistic, acquisitive people, who are
driven by others’ perceptions of them rather than by
their own value. This advert is aimed at aspirers
because she is looking up at the audience, this is
showing that she is looking up to the viewer for
recognition; which she is trying to earn through her
looks. The use of the colour blue in this advert
symbolizes he rather blue and shallow emotions and
meaning; she's trying to use her looks to attract
people to this perfume. The white text in the thin font
appeals to the eye. This advert uses ethos, we know
this from the creditability of the flawless model. The
perfume bottle is kind of shaped like a bag filled with
money, showing that she aspires to making
money, but doesn’t have any; this is shown through
the fact that the perfume bottle is transparent. That
could also symbolize that she has a shallow
personality. The positioning of the model and the
bottle makes it look like she is lucking up at the bottle
getting ready to try get it which makes it seem like
she is either aspiring to get her goal or she is
succeeding in attempt to get to her goal.
4. The Explorer
These people are driven by a need for
discovery, challenge and new frontiers. This
advertisement is aimed at the explorer, we know
this because of the storm in the background, with
the water splashing; which shows danger and
adventure. The male in this is looking directly at the
audience, this shows that he is confident. The
stubble on his face is a typical stereotype of what all
adventurers and explorers have. The text is thin
and dirty; which is a look explorers tend to have.
The look is a masculine look with a slender toned
body with dirt on it but its not unhygenically dirty.
The text says encounter which infers that this is for
the people that encounter problems and adventures
on a daily basis. The guy has a clean, but rough
look about him which attracts women to him
because of his ridged, but attractive look. The
perfume bottle is kind of shaped like a case which
has mystery because of the colours and how the
light bounces off the bottle you cant see what's
inside of it. The colour blue is used to tint the
image, this makes the protagonist in the image look
like he's in an adventure already.
