Planning For My Mascara Advert
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The document discusses planning for an advertisement for a mascara product. It considers several potential product names including "Envy" and "Innocent". Font colors are chosen to match the meaning of the names - purple for "Envy" and blue for "Innocent". Images of models are considered but some are deemed too plain. The planning discusses creating a bold red advertisement to appeal to feelings of envy and a simpler pink advertisement appealing to feelings of affiliation. Initial advertisements are edited and refined.
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The document discusses the development of advertisements for a mascara product line. It considers various potential product names, slogans, fonts, and images to include. The document highlights names and slogans in different colors to indicate favorites. It explores using images of models with the mascara applied, as well as more innocent-looking images. Two draft advertisements are presented - one with a bold red color scheme appealing to a desire for envy and dominance, and another with a softer feminine touch appealing to a need for popularity.
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Question2 d
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Photography
The images used in the magazine represent the target audience of women aged 17-25 interested in fashion. The model, Alicia, who is nearly 17, is featured on the cover, contents page, and in an interview piece. Alicia wears normal clothing that the target audience could purchase themselves, as opposed to designer clothes typically seen in magazines. Her alternative style with piercings and unusual hair is not often represented. The photos were taken by the author using Alicia's clothes and backgrounds around her new home, including a brick wall. Some test photos had issues with lighting, poses, or outfits and were not used. Photoshop was used to edit photos, such as changing one image to black and white and adjusting
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The advertisement is for Miss Dior perfume targeting young women. It uses blue and white colors that look clean and pretty. The bold black writing in the center draws attention to promote the perfume as making the woman look brighter and more charming like the Eiffel Tower backdrop suggests. The low camera angle, bright lighting, and woman holding the product to her chest are intended to attract attention to her good looks and imply the perfume will have the same effect.
Perfume adverts
The document discusses potential perfume names, fonts, bottle designs, and color schemes for a line of perfumes targeted at teenage girls and young women. It provides details on 4 potential perfume names (Princess, Forever, Charm, Secrets), describing the proposed bottle designs and pricing for each. User testing showed Starstruck and Princess were the most popular names, while pink was the most liked color scheme overall.
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The advertisement features Sean Jean sitting shirtless on a bed with two women to suggest that wearing the fragrance will attract many partners. It also shows Paris Hilton in a corset to imply the perfume can help men attract women like her. The black and white image of Sean Jean draws attention to his eyes, and the brown font makes the fragrance name stand out. The advertisement aims to sell a luxurious lifestyle and imply the perfume can help users attract desirable partners.
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This document provides descriptions of three different psychographic profiles:
1) The Succeeder is self-confident, goal-oriented and organized. The advertisement features an attractive woman to appeal to the Succeeder's desire to achieve high status.
2) The Aspirer is materialistic and seeks recognition from others based on their appearance. The advertisement depicts a woman looking up to appeal to the Aspirer's shallow emotions and goal of attaining wealth and recognition.
3) The Explorer is driven by discovery, challenge and new frontiers. The advertisement shows a confident man in a stormy landscape to symbolize the danger and adventure that appeals to the Explorer psychographic.
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The bright pink background of the Hard Candy album advert draws the eye and allows the viewer to read the text. Pink was likely chosen to reference the album title. The central image of Madonna in a provocative pose is eye-catching and hints at the provocative nature of her music and lyrics. Blue and pink are used to create a contrast between innocent colors and the seductive image, intended to contradict each other. The childlike font also stands out against the colors, and the large white text for "Hard Candy" pops most. The ad employs Laura Mulvey's "Male Gaze" theory, using Madonna's seductive pose to appeal to both male and female viewers.
Analysis of advert 3
The bright pink background of the album advertisement catches the eye. It draws viewers' attention to read the advert and links to the album title "Hard Candy". The central image features Madonna in a provocative pose, hinting at the suggestive nature of the music and themes. Blue and pink colors are used to create a contrast between innocent colors and the seductive image, intended to contradict each other. The childlike font stands out against the vibrant pink and blue background, making the title "Hard Candy" the focal point in large white letters. The advertisement employs the "Male Gaze" theory, using Madonna's seductive pose to appeal to both male and female audiences.
Perfume ads
The advertisement is for Sean John's men's fragrance "Unforgivable". It features an image of Sean John in bed with two women, looking disappointed in himself. The fragrance name and image suggest the product is promoting a lifestyle where men can act on their desires without forgiveness. Alternatively, the Paris Hilton advertisement features an image of Paris Hilton herself wearing expensive clothes, promoting the idea that if men buy this fragrance, it will help them attract women like her. Both advertisements would likely be seen on television or websites to reach their target audiences.
Advert Proposal Example
The document proposes an advertising campaign for Rihanna's perfume "Reb'l Fleur". The key points are:
1) The perfume industry is a big business, and Rihanna's perfume is not as popular as others, so advertising could help increase its sales.
2) The target audience is females who see Rihanna as an inspiration and want to emulate her success and confidence.
3) The ad will use techniques like repetition of images and slogans, and portraying the product as making users attractive, to persuade women to buy the perfume.
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This document summarizes the process of a photoshoot for a singer. Various poses, outfits, backgrounds and makeup styles were tested. The goal was to portray the singer as a young, fun, outgoing and rebellious person to appeal to the target audience of a pop/rock music magazine. Different jackets, accessories, poses and hair styles were experimented with. Photos with eye contact and smiles that showed confidence were selected for further development. The backgrounds were also tested and changed using Photoshop to focus attention on the singer and not reveal gender preferences of the magazine's consumers.
Question2 d
The media product represents young females aged 12-17. Features like bold, simple colors and focus on gossip appeal to teenage girls. The soft colors and girly artist portrayal also relate to the target audience. Clothing and poses aim to show the artist as important, sexy, and a style icon. Language uses words like "princess" and "topless" that would interest teenage girls. The formal language and Franklin Gothic font keep the style bold, simple, and girly to engage readers.
Analysis 2 perfumes
The document analyzes advertisements for Sean John and Paris Hilton fragrances. For the Sean John ad, it notes that Sean John is sitting with two women to imply the fragrance will attract girls. His posture conveys strength and his eyes look bold. The Paris Hilton ad features her in a corset to attract men to the product and imply it can help men attract women like her. The bottle stands out against the pale background. Both ads aim to sell an luxurious lifestyle and imply the fragrances will help the buyer attract women and experience that type of lifestyle.
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The document discusses planning the cover design for a pop music magazine. It considers using bright or dark eye makeup on the model to draw attention to her eyes. It also discusses positioning the model with her hand on her hip or behind her head, and having her hold a modern or retro microphone to indicate the magazine's music genre. Font styles, cover lines, and the model's clothing are also discussed to create an eye-catching yet simple and cohesive cover design that will appeal to the target female audience.
Magazine ideas
The document discusses planning for a magazine cover, including eye makeup, positioning of the model, cover lines, clothing, and choosing an artist to feature. For the eye makeup, either brightly colored or black makeup is considered, with brightly colored seen as more suitable to draw attention and convey fun. The model will hold a microphone to indicate this is a music magazine. Cover lines will use different fonts and sizes but not be too busy. A short dress is planned for the model to attract viewers. Solo female artists in their late teens/early twenties are provided as examples of who might be featured.
Magazineideasmontage
The document discusses planning for a magazine cover, including eye makeup, positioning of the model, cover lines, clothing, and choosing an artist to feature. For the eye makeup, either brightly colored or black makeup would be used to draw attention to the eyes. The model would hold a microphone to indicate it is a music magazine. Cover lines would use different fonts and sizes but not be too busy. A short dress would be worn by the model. A female artist in their late teens or early twenties would be chosen to feature and appeal to the target audience.
Magazineideasmontage
The document discusses planning for a magazine cover, including eye makeup, positioning of the model, cover lines, clothing, and choosing an artist to feature. For the eye makeup, either brightly colored or black makeup would be used to draw attention to the eyes. The model would hold a microphone to indicate it is a music magazine. Cover lines would use different fonts and sizes but not be too busy. A short dress would be worn by the model to attract viewers. A female artist in her late teens or early twenties similar to current popular solo artists would be featured.
Images For My Magazine
The document outlines plans for three photo shoots for a dance style magazine. Shoot 1 features a model in a red coat, sequined shorts, and heels posing in a bedroom with forced warm lighting. Shoot 2 shows two models in revealing shorts and crop tops getting ready in a bedroom, with smoky eyes makeup and curled hair. Potential cover images include a close-up of a model holding sunglasses with styled hair and makeup. The final layout includes this image on the cover along with images on the contents page of models at makeup tables wearing revealing clothing to portray them getting ready for a night out.
My Advert Analysis
The document analyzes and summarizes an advertisement for the perfume "So? Super star". It describes the advertisement's use of lighting, images, and placement of elements to draw attention to the main subject and create the impression of a celebrity. The target audience is identified as women who want to smell nice and receive compliments. The catchy slogan "Fragrance with a Celebs attitude" aims to be memorable and appeal to potential buyers.
alicia
The document discusses two advertisements created by the author for perfume brands.
The first ad is for the perfume "Delicious" and targets successful, fashionable young women. The ad uses bold red colors and features a sophisticated woman to represent qualities of power and sexuality.
The second ad is for the perfume "Innocence" and targets younger women seeking care and gifts from partners. It shows a natural-looking young woman with strength and vulnerability to appear sweet but independent.
Both ads were created through photoshoots, editing, and design choices to represent the targeted audiences and brand messages through symbolic colors, fonts, and visual elements.
Evaluation
The document describes the design choices made for the front cover, double page spread, and contents page of a magazine created by the author. Key design elements included using pink and purple colors to attract a target audience of teenage girls, including mastheads, cover lines, and images of smiling singers presented as positive role models. Feedback from the target audience informed character designs and content to better engage readers.
Model auditions
The document considers 5 models for the front cover of a magazine. Model 4 is selected because she has the desired skin tone and hair color/style, which could portray a rebellious R&B artist as desired. Her big eyes would also stand out on the cover to catch readers' attention.
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How effective is the combination
The document discusses the effectiveness of combining a main product (a short social realist film about gang culture) with ancillary texts (a film poster and film review). To create the ancillary texts, the author analyzed other similar film posters and reviews to identify conventions. The film poster design incorporates elements found in other posters like the main characters, quotes, and credits. The film review follows conventions like using action shots and a column format. All three products - the film, poster, and review - are closely linked to promote the film to their target audience and provide context, analysis and motivation for viewing.
Codes and conventions
The document provides codes and conventions for filming a realistic portrayal of lower and working class life struggles in Britain. It recommends using a gritty, hand-held shooting style with minimal editing to achieve a documentary feel. Settings should be realistic urban locations with establishing shots and events depicting the hard luck and experiences of real Britons. Minimal non-diegetic sound should only be used for effect.
Evaluation Criteria 1
The document discusses how the media product uses, develops, and challenges conventions of real social realist media. It uses conventions such as credits and elliptical editing in its opening sequence. It develops conventions by revealing some of the main character's drug addiction to add mystery. It challenges conventions by using an experienced actor rather than inexperienced ones, and by having an Asian middle-class main character rather than the typical white working-class subjects, questioning stereotypes.
Social Realism
Social realism films focus on issues in modern society, changing over time as societies issues change. They use unknown actors and working class characters set in run down areas to seem realistic. Social realism films deal with issues like drugs, poverty, crime, and sexuality while targeting different audiences, sometimes teenagers and sometimes everyone. They are often funded by government and production companies and use underground music instead of mainstream artists.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
written analysis on coca cola advertisment
The document analyzes a Coca-Cola advertisement. It notes that the advertisement targets both children/teenagers and adults by using colorful images of toys. It aims to draw attention to promote buying the product by appealing to basic human needs like survival and affiliation according to Maslow's hierarchy of needs. The main images are cartoons like teddy bears and bicycles shown from a long shot to depict variety of emotions. The bold red color and recognizable Coke bottle logo are meant to attract the target audience.
Evaluation for my Mascara advertisement
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
Radial anaylses of coca cola
This advertisement is aimed at teenagers, children, and adults who want to feel young. It uses the color red prominently throughout as red is attention-grabbing. The bright, colorful images of toys also attract children. The advertisement suggests that drinking Coca-Cola will make one's life more fun and childlike. It uses the well-known Coca-Cola logo and suggests the product will help the viewer feel relaxed.
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Planning For My Mascara Advert
- 1. Planning For My Advertisement
- 2. Product Name Luscious Lash Tashy Lashy Dazzled Naughty Lash Innocent Purity Little missy Flashy Lashy Envy Jealousy Thirteen Extreme Lash Princess Babe Sixteen Slogans feel like a princess Miracle in a blink Gorgeous lash in a flash Beauty in a flick Get the perfect finish Perfection Be the envy Make Heads Turn Be the Perfection Catch attention Brand Name Beau Clear Bonita Lindo Inocencia Pureté Estrella The ones that I have highlighted in blue are my favourite at the moment I am going to look at some pictures and then make my final decision. The Ones in Red is my Final Decision
- 3. Fonts For Brand name & Slogan I chose the colour yellow for the name ‘Estrella’ because Estrella means star in Spanish and stars normally connote bright cute colours I chose the colour pink for ‘Beau’ because beau means beautiful in French and beauty is normally associated with women and it is very feminine.
- 4. Fonts for product name For my fonts I used www.picnik.com I chose the colour blue for the name innocent because blue connotes innocence and calmness. I chose the colour purple for the name envy because Envy connotes royalty, upper class , and nobility and some people envy the upper class and royalty . I chose the colour pink for purity because it connotes girls, beauty, cuteness, glamour and also love
- 5. I have realised that in most mascara adverts the product is normally shown or there is just a model with the product on that is why I have looked at these models but I haven’t used them because they are very plain and innocent I was going to do an innocent looking mascara but in my final decision I decided to do a more envious mascara but these really caught my eye because it looks like natural beauty and if I was to do a innocent advertisement for my mascara I would definitely consider using these images . Planning
- 8. I really like these images they are very eye-catching but at the same time plain and simple they are not over dramatic and I like this effect Especially this one
- 9. The next two slides are the first two adverts I made. The first advert is very bold I used the colour red because I think it is a very dangerous colour and the product is meant to make the audience feel that if they wear this product they will be envied by other women for they're beauty and be that girl every man wants. My target audience is for young women like between 20-30 the advert is made to make the woman look fierce and dominant referring to Maslow's theory my product is meant to attract the need of dominance to be in control but at the same time look sexy and envied by everyone . However on my second advert is very different from my first one instead of it being envious and dangerous its has a more feminine touch to it very simple and sweet. The slogan is ‘be the one’ I am trying to attract the target audience by the slogan when they see it they may believe if they use this product they will ‘be the one’ the boys like and the girls envy it is aimed at mature teenagers. My aim is to draw them in and make them think with this product they will be ‘the it’ girl like in chick flicks and again also referring to Maslow's theory they will feel the need for affiliation with this product they will be ‘the it’ girl and that means they will be popular and they will have more friends.
- 10. I edited it to make it look like a real mascara advertisement think my advert its quite unique compared to other advertisements because of the bored I think that there bright border makes it stand out more but in a real advertisement the border would not be there This is the image I started off with for my first advert it took me a very long time to find the right picture
- 11. This is the picture I started off with This is my 1 st edit I used Photoshop for this edit because I was using picnik a lot because I couldn’t use Photoshop that well.
- 12. These are just extras That I did at home in my spare time