1. Kirsty Allen
Analysing a film advert;
The Haribo star mix advert had mainly used dull and disinteresting colours, and had used
the settings of an office therefore the actors wore a business attire. The producers had
showed the bland shades through business attire and the surroundings of an office, using
colours such as; greys, whites, blacks and creams. This implies that an adult’s life is boring
without the product they are promoting suggesting the product brings out the adults inner
child, due to the actors developing a child’s voice within the advert. Also it shows that the
sweets can be enjoyed at any age. Although this hasn’t got anything to do with thrillers it
had given me plenty of ideas on how by using children actors it brings out the maternal and
paternal side to people. Also it gave experience in analysing certain clips regarding deeper
meaning and helped me gather a few thoughts on how I could include hidden messages and
aims to my thriller.
The sweet packet is the only pop
of colour that is represented in
this shot, suggesting that the
sweets bring out the fun side in
every situation and everybody
even adults
The Bear shows the originality
within the product, it also
presents a friendly side that
audience can warm to.
The posture that
the actors convey
show that this is
a formal and
serious working
environment.
The setting of a clear background
suggests that they have no
imagination or creativity without
the sweets.
As soon as the sweets are within
their presence they become
outgoing and trivial suggesting
the sweets are powerful.
Within the advert there was a
close up shot of a heart sweet
with the saying of “I like the
hearts because they make me
feel loved” this entails that the
haribo star mix sweets gives love
and makes people feel important.
The clear backgroundproposesthat
the love thatthe haribo’sgive is
emphasisedand isportrayedasone
of the mainmessages.
