The document discusses the aims, techniques, and representation in a media product's opening scene. It aimed to make the audience feel at ease through steady camerawork but also create mystery with parallel editing. It positioned the audience to see things from the main character's perspective and relate to her through familiar settings and struggles. The main character, a teenage girl, was portrayed positively through typical clothing to be relatable to the target audience. Technical skills like parallel editing, quick shots, and mise-en-scene with relatable fashion were used to engage the audience and represent the events from the character's point of view.

1. Evaluation
How does your media product represent social
groups?

2. Aims
The aim of our opening was to create steadiness throughout so the audience would feel at ease,
however through parallel editing we wanted to include the element of mystery. Moreover, to
create a false sense of security for the audience, we decided to make the main character and the
surroundings she is placed in to be relatable, through the use of mise en scene. Another aim we
had was for the sound to be another emphasis with adding anticipation to the audience. We
accomplished the sound building tension as the three different sounds are each different from
one another.

3. Positioning the audience
The positioning of the audience changes throughout especially with the parallel editing, however it
ranges from as shown above the panning shot of London to give the idea to the audience almost
like they are seeing it themselves as they look across. This then creates the sense of familiarity with
the surrounding but is contrasted with the shots of the main female character trapped in the car.
This then allows the audience to be in the shoes of the character and imagine what she must be
going through rather than thinking about themselves in that situation. The amount that the audience
can relate is shown again in the shots, as the audience is younger therefore they would have to
struggle daily specifically girls with outfit choices and for both genders alarms in the morning.

4. Representation of characters
The representation of our main
female character is shown to be
positive. This is because we
want her to be match the
demographics of the target
audience who are similar to her
age range and may hold the
same interests. Therefore by
dressing her in average teenager
wear that is common and
casual, it shows she is just an
ordinary girl meaning any
teenage girl could then relate.
This then makes the audience
feel at ease as she leaves the
cinema with her friend, an
activity a girl her age would also
do.
However, despite the positive
representation which is created
to make the audience pity the
character, I think that either
way she could be portrayed
both positively and negatively.
My aim was to ensure that
either way the audience do
have an opinion on the female
character, which I think the
target audience will do due to
the personalities and traits at
the age that makes them have
an opinion for everything.

5. Technical skillsThe skills we used most to add
representation would be the parallel
editing that is constant before the titles
appear. I think the use of this is effective
as the audience are able to see the before
and after of the events happening to the
main character. The audience can
instantly see more leading up to the
moment but then can start creating their
own suspicions on the later events.
The shots are also very quick and snappy
to replicate the way that the events
happened and before the character knows,
she is in trouble. However with the rapid
speed of the shots, the audience could
detect it for themselves especially with the
over the shoulder shot used. This shows
that the main character is starting to feel
frightened and the audience begin to lose
the feeling of ease.

6. Technical skills 2
The use of mise en scene has been very important throughout
our opening as we use this to relate to the audience. As our
audience is aimed at teenagers and young adults are that
mainstream, to engage them with our opening they would have
to familiarise with the surroundings. For example, the way the
main female character is dressed is casual and comfortable
however still modern as she wears blue jeans, white converse
and a camouflage jacket.
Especially as the mainstream audience are looking for unique and
different films, they will easily be attracted to her style of clothing
and even unintentionally with the colour of her hair. As well as the
male character she is leaving the cinema with which by the
audience could be suggested to be her boyfriend which could
engage the audience further as they may be able to relate more
with the main character.