The document analyzes several perfume advertisements. It finds that the ads commonly use pink, purple, black and gold colors which represent femininity and luxury. The fonts are plain and visible. Most images depict an attractive woman seductively wearing or holding the perfume. High-end brand names like Dior and Gucci are featured to imply sophistication. Sexy poses and minimal clothing aim to suggest the perfume will make one attractive and elegant.

2. What do they have in common?
The common colours used in these adverts are golden
colours and Lilac/Pinkie colours. Baby pink is a very soft
and feminine colour. This is used in adverts to show
femininity and elegance. They have also used black as
this colour makes the product stand out and is very
striking. All of the images include a woman wearing or
holding the fragrance in a seductive way and there is one
advert that includes a male where he is very keen on the
woman and her smell. All of the fonts are fairly plain and
very visible. They are all written in Black or White apart
from ‘Alien’ which is written in purple- matching their
colour scheme of the white and purple and purple bottle.

3. The colours used in this ad are white
black and purple. Black and white are
very powerful colours in adverts. The
purple ads some innocence to the
advert however Amy Childs’ smirk
gives it a hint of mysterious.
The typography in this advert is very
fancy writing. This makes it nicer to look
at also more feminine. It is written in black
on a light background to stand out more.
The name of this product is just
called ‘Amy Childs’. This makes is
more relatable to who’s perfume it
is.
The audience for this perfume is
women. Ages around 11-35.
This is because Amy is between
this age.
The costume on the model is very elegant and
classy but still shows some skin. This makes the
audience think they will be classy and elegant if
they buy this.
The image is Amy Childs laying on a bed
with her arm up in a purple dress with her
hair done and perfume in the corner. It
makes her look very attractive and
seductive.

4. The image in this advert is very
feminine and sexual. It shows a
beautiful woman in a corset with a
bottle to the right of her.
There are not many props used in
this advert. It is just a woman with
the bottle in front of her.
The font for Dior is in white in front of the dark
background. This makes it very visible and
attractive. The “J’adore” is written at different levels
to make it more affective. This is also in white and
placed in the centre of the page. The name of the
perfume is written in italic to make it more feminine
and obvious.
‘la nouvelle eau de parfum’ is written on the bottom of the
advert. This means ‘ the new perfume’ this makes it more
elegant because its written in French.
The brand of this perfume is Dior. This makes the
perfume at lot more popular just by the name, because
Dior is a very known brand. This makes it a lot more
classy and sophisticated and will make the target
audience want to buy it a lot more as it is Dior.
The colour scheme of this advert it mainly black gold and
white. The model has a golden glow and the perfume is a
golden colour. This gives off the impression that if you use this
perfume you will also receive a glowing golden tan. The font is
al written in white and the background and corset/costume is
black lace. Gold

5. The title of this perfume is ‘Gucci guilty’. They have chosen
this name because it includes the brand name and gives off
an emotion that the perfume is expected to give off.
The behaviour shown in this advert is very sneaky. It shows that the man is
deeply in love with this woman and shows passion and strong attraction. It
shows his smelling her neck as this is where you spray your perfume.
The models in this advert are not wearing any clothes. The lady
is wearing a bracelet with the symbol for Gucci Guilty on her
wrist. This shows that he is so in love with her perfume and that
they are both very alluring.
The typography for this advert is white font and very big, spread
out and visible. It is placed at the top of the page so that the
audience are able to understand what it is called and what the
perfume is for.
The brand of this perfume is Gucci. This makes the
perfume at lot more popular just by the name, because
Gucci is a very known brand. This makes it a lot more
classy and sophisticated and will make the target
audience want to buy it a lot more as it is Gucci.
The colour used in this advert is a brozen tanned colour.
The bottle is a bronzy pink. This shows a sense of richness
and elegance in the models and if you have this perfume,
the richness and elegance will come with it.
The target audience for this perfume is 16-40
as it is very seductive for younger people but
older people would not wear this type of
perfume. Also younger people would not wear
expensive perfumes such as Gucci as they
would not be able to afford it.

6. The title of this perfume is ‘Gucci guilty’. They have chosen
this name because it includes the brand name and gives off
an emotion that the perfume is expected to give off.
The behaviour shown in this advert is very sneaky. It shows that the man is
deeply in love with this woman and shows passion and strong attraction. It
shows his smelling her neck as this is where you spray your perfume.
The models in this advert are not wearing any clothes. The lady
is wearing a bracelet with the symbol for Gucci Guilty on her
wrist. This shows that he is so in love with her perfume and that
they are both very alluring.
The typography for this advert is white font and very big, spread
out and visible. It is placed at the top of the page so that the
audience are able to understand what it is called and what the
perfume is for.
The brand of this perfume is Gucci. This makes the
perfume at lot more popular just by the name, because
Gucci is a very known brand. This makes it a lot more
classy and sophisticated and will make the target
audience want to buy it a lot more as it is Gucci.
The colour used in this advert is a brozen tanned colour.
The bottle is a bronzy pink. This shows a sense of richness
and elegance in the models and if you have this perfume,
the richness and elegance will come with it.
The target audience for this perfume is 16-40
as it is very seductive for younger people but
older people would not wear this type of
perfume. Also younger people would not wear
expensive perfumes such as Gucci as they
would not be able to afford it.