As a solution, the BER model uses a two-dimensional matrix to aid the evaluation of complex multi-unit programs, with quadrants to identify over and underperforming units. The BER model was inspired by portfolio management approaches from the Boston Consulting Group and the General Electric Grid, as well as quadrant analysis by Andreasen (1995). However, its core principles are based on the concept of social return on investment, where output is always compared to input. It provides a relative perspective on performance that allows evaluators to account for impact based on the resources invested in an initiative.
At the measurement matters (#TTMM) social media conference, AlterSpark discussed the three metrics for social media engagement: people, position, and power. People are the actors who are party to a campaign or issue. Power is defined as a measure of online influence, persuasiveness, or ability to change outcomes in a debate or campaign. Position is a measure of opinions or sentiment. Numerous social media measurement services seek to measure these two metrics in one way or another. This presentation describes what these metrics are, how they can be measured, why they're important, and how e-campaigners use them to aid strategic decision making and daily operations.
There are many applications of social media outreach, and this session will look at its application to non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or fundraising.
The workshop will comprise presentations with case studies, one paper-based exercise, and open question time. We wish to run a needs assessment before the workshop to ensure the workshop meets participants' expectations.
The workshop will provide participants with a brief overview of communication models, social media trends, and a bigger picture view on how social media has changed the rules of online engagement. It will help participants better appreciate social media, assess its pros and cons, and evaluate if their organization should use or expand the scope of their social media activities.
Topics will include background information on social media; how traditional (one-way) communication paradigms no longer work in interactive media; and how two-way communication models operate online.
A key focus will be to help organization evaluate the pros and cons of social media, and then assess if social media offers any benefits to their organization. Participants will be asked to assess how social media can advance their organization's mandate, whether it is a viable channel for their constituents, its pros and cons for their situation, and then to review other relevant assessment criteria. Midway through the workshop, participants will be invited to complete a paper-based form to help them assess if social media offers enough benefits for their organization to adopt or expand the scope of their social media outreach.
The remainder of the presentation will focus on practical guidance for organizations that wish to implement or expand the scope of their social media outreach. Topics covered will include reassessing organizational goals; researching constituents; starting an incremental approach to social media outreach; defining the scope of your social media activities; mainstreaming into institutions; daily operations; responding protocols; institutional policies; tools of the trade; and methods for prioritizing resource allocations.
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
In this SXSW workshop, participants will learn to understand the psychology that drives some of the world’s most successful websites, social media, and mobile apps. They will also see through ridiculous claims about gamification, and other design patterns, as magic solutions for all problems. They will start to see these “solutions” as simply psychological patterns that work in some contexts, and totally fail in others. It’s also important to know that attendees will walk away with an understanding that “evidence-based design,” or “theory-based design,” is a simple concept, and that it is the perfect intersection of where science and creative thinking fit well together.
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.
The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.
Questions Answered:
1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
4. Is it true that all the top websites in the world are driven by social algorithms?
5. What’s the difference between interpersonal persuasion and social influence?
Based on this top paper from a world leading scientific journal: http://www.jmir.org/2011/1/e17/
On 29 November 2010, Dr. Brian Cugelman, Managing Director of AlterSpark and Lee Taylor, Senior Manager, Health Information Services, Heart & Stroke Foundation of Ontario will share their knowledge and experience with designing behaviour change websites that support major health promotion campaigns and strategies.
In this NXNE session, Dr. Brian Cugelman, a researcher and consultant with AlterSpark, will show you how to leverage persuasive psychology to design websites that are more engaging, higher converting, and better able to retain users. This workshop includes a blend of theory on the science of persuasive technology, visual examples, and an overview of tools commonly used to design higher converting websites.
At the measurement matters (#TTMM) social media conference, AlterSpark discussed the three metrics for social media engagement: people, position, and power. People are the actors who are party to a campaign or issue. Power is defined as a measure of online influence, persuasiveness, or ability to change outcomes in a debate or campaign. Position is a measure of opinions or sentiment. Numerous social media measurement services seek to measure these two metrics in one way or another. This presentation describes what these metrics are, how they can be measured, why they're important, and how e-campaigners use them to aid strategic decision making and daily operations.
There are many applications of social media outreach, and this session will look at its application to non-profit objectives such as public relations, constituency building, citizen engagement, health behavioral change campaign, or fundraising.
The workshop will comprise presentations with case studies, one paper-based exercise, and open question time. We wish to run a needs assessment before the workshop to ensure the workshop meets participants' expectations.
The workshop will provide participants with a brief overview of communication models, social media trends, and a bigger picture view on how social media has changed the rules of online engagement. It will help participants better appreciate social media, assess its pros and cons, and evaluate if their organization should use or expand the scope of their social media activities.
Topics will include background information on social media; how traditional (one-way) communication paradigms no longer work in interactive media; and how two-way communication models operate online.
A key focus will be to help organization evaluate the pros and cons of social media, and then assess if social media offers any benefits to their organization. Participants will be asked to assess how social media can advance their organization's mandate, whether it is a viable channel for their constituents, its pros and cons for their situation, and then to review other relevant assessment criteria. Midway through the workshop, participants will be invited to complete a paper-based form to help them assess if social media offers enough benefits for their organization to adopt or expand the scope of their social media outreach.
The remainder of the presentation will focus on practical guidance for organizations that wish to implement or expand the scope of their social media outreach. Topics covered will include reassessing organizational goals; researching constituents; starting an incremental approach to social media outreach; defining the scope of your social media activities; mainstreaming into institutions; daily operations; responding protocols; institutional policies; tools of the trade; and methods for prioritizing resource allocations.
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
In this SXSW workshop, participants will learn to understand the psychology that drives some of the world’s most successful websites, social media, and mobile apps. They will also see through ridiculous claims about gamification, and other design patterns, as magic solutions for all problems. They will start to see these “solutions” as simply psychological patterns that work in some contexts, and totally fail in others. It’s also important to know that attendees will walk away with an understanding that “evidence-based design,” or “theory-based design,” is a simple concept, and that it is the perfect intersection of where science and creative thinking fit well together.
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.
The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.
Questions Answered:
1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
4. Is it true that all the top websites in the world are driven by social algorithms?
5. What’s the difference between interpersonal persuasion and social influence?
Based on this top paper from a world leading scientific journal: http://www.jmir.org/2011/1/e17/
On 29 November 2010, Dr. Brian Cugelman, Managing Director of AlterSpark and Lee Taylor, Senior Manager, Health Information Services, Heart & Stroke Foundation of Ontario will share their knowledge and experience with designing behaviour change websites that support major health promotion campaigns and strategies.
In this NXNE session, Dr. Brian Cugelman, a researcher and consultant with AlterSpark, will show you how to leverage persuasive psychology to design websites that are more engaging, higher converting, and better able to retain users. This workshop includes a blend of theory on the science of persuasive technology, visual examples, and an overview of tools commonly used to design higher converting websites.
Many of the most effective behavior change principles can only be implemented in technologies that adapt to users based on their feedback, such as coaching websites, wearable technologies, and apps that help us make lifestyle changes.
In this session, Brian Cugelman, PhD will discuss his communication-based approach to persuasive design, and discuss the interactive parts of his behavior change taxonomy. You’ll learn which psychological principles can only be used when you design two-way interactive technologies, and which options are totally “off the table” when you opt to design one-way technologies.
You’ll enjoy an interactive presentation followed by an open Q&A session.
Brian Cugelman, PhD obtained his Doctorate with the Statistical Cybermetrics Research Group, a world-leading team of Internet researchers, where he focused on the science of digital behavior change. As a scientist, his research has been published in JMIR, the world’s top e-health journal. Brian has advised numerous organizations on using technology for individual and social-level change, with the Pentagon inviting Brian to present his research to their Cyber Influence Project. Brian ran his first online behavior change campaign in 1998, with his early work in online social change recognized by the United Nations General Assembly. Dr. Cugelman teaches the science of digital behavior change through his firm AlterSpark, and provides consulting services on behavior change technology and data science.
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Senior living communities can benefit by adding social media to their marketing mix. Melanie Jongsma and Randy Eilts explained how at the 2011 LeadingAge Conference in Washington DC.
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Comparing scientific performance across disciplines: Methodological and conce...Ludo Waltman
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Many of the most effective behavior change principles can only be implemented in technologies that adapt to users based on their feedback, such as coaching websites, wearable technologies, and apps that help us make lifestyle changes.
In this session, Brian Cugelman, PhD will discuss his communication-based approach to persuasive design, and discuss the interactive parts of his behavior change taxonomy. You’ll learn which psychological principles can only be used when you design two-way interactive technologies, and which options are totally “off the table” when you opt to design one-way technologies.
You’ll enjoy an interactive presentation followed by an open Q&A session.
Brian Cugelman, PhD obtained his Doctorate with the Statistical Cybermetrics Research Group, a world-leading team of Internet researchers, where he focused on the science of digital behavior change. As a scientist, his research has been published in JMIR, the world’s top e-health journal. Brian has advised numerous organizations on using technology for individual and social-level change, with the Pentagon inviting Brian to present his research to their Cyber Influence Project. Brian ran his first online behavior change campaign in 1998, with his early work in online social change recognized by the United Nations General Assembly. Dr. Cugelman teaches the science of digital behavior change through his firm AlterSpark, and provides consulting services on behavior change technology and data science.
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
7 dee finding the right methodologies marshall sponder - 9-12-12 - submittedMarshall Sponder
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Senior living communities can benefit by adding social media to their marketing mix. Melanie Jongsma and Randy Eilts explained how at the 2011 LeadingAge Conference in Washington DC.
SparkScore (The Social Net Promoter Score): A methodology for measuring socia...SocialMedia.org
In her Brands-Only Summit presentation, Satmetrix's VP of Innovation and Strategy, discusses SparkScore -- the Social Net Promoter Score.
She explains how this social media analytic marries the insight from structured, survey-based solutions to the "social universe" through a single, standard metric.
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesCharlene Li
Human resources are inherently about people, and social media is a great way for companies to show their "human" side. This presentation looks at how HR can tap social technologies to recruit, retain, and support employees.
Presentation for Social Day UK
What is Social Media Intelligence and how can you use it?
Covering: Social Listening, Social Media Monitoring, Social Analytics and Social Engagements.
Comparing scientific performance across disciplines: Methodological and conce...Ludo Waltman
Presentation at the 7th International Conference on Information Technologies and Information Society (ITIS2015) in Novo Mestro, Slovenia on November 5, 2015.
Join us as HBO hosts the IA/UX Meetup with Brian Cugelman, PhD. He will discuss how to design technologies that are more satisfying and persuasive, through applying simple strategies based on psychology and neuroscience.
You’ll enjoy a quick overview of Brian’s latest research on the neurochemistry of user cognition, emotion and behavior, with a focus on practical applications for websites, apps and digital campaigns.
Brian will discuss the intersection between emotion and technology, and show you how to translate a few simple concepts from psychology and neuroscience into interactive design strategies and practices.
Seattle Information Architecture & User Experience Meetup:
https://www.meetup.com/SeattleUX/events/235001579/
Social Media Marketing Nonprofits and NGOIBM Danmark
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Dr Bardini and Cassandra Jessee from YouthPower hosted a workshop on Measuring Positive Youth Development (PYD) at the 8th AfrEA International Conference in Kampala, Ghana.
Evaluating community projects
These guidelines were initially developed as part of the JRF Neighbourhood Programme. This programme is made up of 20 community or voluntary organisations all wanting to exercise a more strategic influence in their neighbourhood. The guidelines were originally written to help these organisations evaluate their work. They provide step-by-step advice on how to evaluate a community project which will be of interest to a wider audience.
What is evaluation?
Put simply, evaluation by members of a project or organisation will help people to learn from their day-to-day work. It can be used by a group of people, or by individuals working alone. It assesses the effectiveness of a piece of work, a project or a programme. It can also highlight whether your project is moving steadily and successfully towards achieving what it set out to do, or whether it is moving in a different direction. You can then celebrate and build on successes as well as learn from what has not worked so well.
Why evaluate?
Although evaluation may seem like an unnecessary additional task if you are already short of time and resources, it can save you both time and resources by keeping participants focused on, and working towards, the ultimate goal of the project. If necessary, it can refocus activity away from unproductive or unnecessary work.
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https://www.trento.oecd.org
ROI CERTIFICATION PROGRAM
A comprehensive way to gain the skills, resources,
and knowledge to measure the value of projects
and programs of all types – down to the financial
return on investment (ROI).
Slides made from "A Guide to Social Return on Investment - Principle 2: Understanding What Changes" by the Social Value UK organization. This could also go in the Economics or Investor Relations categories.
This is a sample of training concepts related to grant or funding proposal development. You will note that it refers to HIV/AIDS services, although the concepts are universal. Customizable training of this type is currently offered in South Florida or Central Indiana. Courses are available in Strategic Planning, Board Orientation and Training, Program Development, Grant Writing and Evaluation. Courses may be introductory in nature or highly advanced resulting in completed projects.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Business Valuation Principles for EntrepreneursBen Wann
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Basic Efficiency Resource: A framework for measuring the relative performance of multi-unit programs
1. BASIC EFFICIENCY RESOURCE:
A framework for measuring the relative
performance of multi-unit programs
Brian Cugelman, PhD
Managing Director, AlterSpark
4 October 2010
Canadian Evaluation Society's Annual Conference
Optimizing the Practice of Evaluation
Toronto, Canada
2. WHERE BER STARTED
Evaluation of Oxfam GB’s
Global Climate Change
Campaign
Solution to evaluation
challenges
Lot’s of interest
Leitmotiv and AlterSpark
joint publication on BER
2
3. EVALUATION CHALLENGES
Simplifying complex multi-unit programs
Many evaluations are about ROI, but ROI is
difficult to assess in social contexts
Nothing is good or bad, except in comparison to
something else
3
4. THE BER SOLUTION
Provide a simple framework for evaluating complex
multi-component programs, campaigns, or activities
Build on the basic concepts of SROI to evaluate unit's
impact compared to their resources
Offers a relative perspective on performance where
units of analysis are judged in comparison to their
peer units, operating under similar conditions
4
5. THEORETICAL FOUNDATIONS: MATRIX
ANALYSIS FRAMEWORKS
• Boston Consulting Group
• General Electric Grid
• Customer satisfaction quadrant
analysis by Andreasen
• Bloc modeling techniques used by
social network analysts
• Multi dimensional scaling
5
6. THEORETICAL FOUNDATIONS: SROI
SROI: efficiency is output relative to input
• Input constitutes a program’s resources which may
be measured by their budget, number of staff, pool
of talent, social capital, or any measure of capacity,
concrete or abstract
• Output measures a program’s impact, and will vary
according to a program's purpose
6
8. CASE STUDY: OXFAM GB’S GLOBAL
CLIMATE CHANGE CAMPAIGN
8
3.53.02.52.0
Investment
4.5
4.0
3.5
3.0
Impact
Visual stunts & media relations
Effective com at policy events
Using celebrities
Global Oxfam affiliates
Research papers
Rapid news dissemination
Public campaigns/mobilization
Policy analysis
Partnerships with others
Oxfam internal program links
Online campaigning
Media engagement
Lobbying and advocacy
Staff in UNFCCC delegations
Climate hearings
Adopt a negotiator
Perceivedimpact
Perceived resourcing
High
HighLow Low
9. CONDUCTING A BER ANALYSIS
The example in following section is fictional and for illustrative
purposes.
9
11. 2. MEASUREMENT TOOLS
11
Input Output
• Program budgets (perceived and
real)
• Number of staff
• Number and level of staff
• How often a lobbying keyword
appeared in policy
• Number of widgets produced
• Number of people engaged
• Perceptions of impact
Completely
Disagree
1
2 3 4 5
Completely
Agree
6
I can't say
Online engagement
Research papers
Lobbying and advocacy
12. 3. DATA TYPES
• Quantitative input data may include budgets,
number of staff, or combined multi-dimensional
resource measure
• Quantitative output data may include process
evaluation measures such as the number of
people engaged by a campaign or media hits
• Qualitative measures can include perceived
program investments and perceived output
achieved
12
14. 4. VISUALIZATION APPROACHES
14
Input
High
• Media relations
• Public relations
• Lobbying and advocacy
• Coalition/partnership
building
Low
• Intra organisational
coordination
• Online engagement
•Research papers
•Public mobilization
Low High
Output
16. 5. INTERPRETATION
Use BER is as a starting point for deeper discussions
into the performance of units, their challenges,
opportunities, and operating environment
Understand the units of analysis and the informants
who shared their perceptions
Not all units within a program operate under the same
conditions
Some units contribute indirect effects, by
empowering other units
16
17. LIMITATIONS AND RISKS
It is easy to draw conclusions from the simple
visualizations that would never stand in the face
of a deeper understanding of the reality behind
charts
Kotler et al. (2005) noted, reliance on matrix
approaches prompted a number of companies to
sell off strategic assets and plunge into
businesses that they lacked the experience to
manage
17
18. FUTURE WORK AND BER
DEVELOPMENT
Download a copy of the BER whitepaper:
• www.alterspark.com/insights/publications.html
Send comments or examples of BER analyses:
• Dr. Brian Cugelman, AlterSpark
• Eva Otero, Leitmotiv
Share your feedback on Facebook:
• http://www.facebook.com/group.php?gid=143779348990230
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19. THANK YOU
Brian Cugelman, PhD
Managing Director, AlterSpark
Phone: +1 (416) 921-2055
brian@alterspark.com
www.AlterSpark.com
@AlterSpark alterspark alterspark alterspark
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Editor's Notes
Input:
Output: may be considered behaviour change in social marketing campaigns, public awareness in marketing campaigns, policy change in advocacy campaigns, reduced inequality in a government equality program, improved environmental health in a community environmental program, or any other