The document outlines 10 steps for effectively designing and executing a B2B social media program: 1) Know your company and goals, 2) Set clear objectives and priorities, 3) Identify your target audience, 4) Establish metrics before starting, 5) Recognize social media has costs and may not be right, 6) Plan for long-term sustainability rather than short-term gains, 7) Secure internal support from stakeholders, 8) Implement your program, 9) Continuously improve your efforts, and 10) Be willing to try new approaches. The author emphasizes understanding your business, audience and goals, as well as maintaining engagement and momentum over an extended period.
Pinpoint, Prepare, and Perform with Social Media AnalyticsKatie Vojtko
November 14, 2012, Social Media Pittsburgh Seminar with Katie Vojtko:
Understand how to prepare, act, and measure in social media. Overview of appropriate metrics to both understand your network and report on your activity. Know what data to look for and when to tweak your posts for maximum effectiveness.
Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets.
Here are my top takeaways from this year's event.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Pinpoint, Prepare, and Perform with Social Media AnalyticsKatie Vojtko
November 14, 2012, Social Media Pittsburgh Seminar with Katie Vojtko:
Understand how to prepare, act, and measure in social media. Overview of appropriate metrics to both understand your network and report on your activity. Know what data to look for and when to tweak your posts for maximum effectiveness.
Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets.
Here are my top takeaways from this year's event.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.
Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
The 5 most persuasive words in the English language are You, Free, Because, Instantly, and New. Using these power words in your digital marketing and social media updates can unlock huge potential.
And the list doesn't stop there. We found a huge selection of words that convert - 189 in total - to help you reach your audience with exclusivity, security, and impact.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
How to prepare for a more efficient content marketing 2014? Vendemore, the leader in targeted digital B2B marketing and Feverpitch, not an agency - but a lead factory. A pragmatic one stop-shop for content marketing, invited Vendemore customers to a workshop on Content Marketing. This is the presentation that kick-started the workshop.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.
Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.
More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision.
So the next question becomes: How do you thrive with Instagram for business?
The 5 most persuasive words in the English language are You, Free, Because, Instantly, and New. Using these power words in your digital marketing and social media updates can unlock huge potential.
And the list doesn't stop there. We found a huge selection of words that convert - 189 in total - to help you reach your audience with exclusivity, security, and impact.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
How to prepare for a more efficient content marketing 2014? Vendemore, the leader in targeted digital B2B marketing and Feverpitch, not an agency - but a lead factory. A pragmatic one stop-shop for content marketing, invited Vendemore customers to a workshop on Content Marketing. This is the presentation that kick-started the workshop.
This is a module in our Georgetown MBA Job Search Course. It explores your online brand, techniques for maximizing your brand within the "Big Three" (LinkedIn, Twitter, and Facebook).
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Get an overview on how social marketing differs from traditional marketing methods. Also, how using social networks and third-party applications can make managing your time online easier.
Social Media Marketing: Strategy and Management (training)Jude Calvillo
This presentation, on social media marketing strategy and management, was for a workshop I held with some of DTLA's (Downtown Los Angeles') startups in early 2015. Unlike most such presentations, the recommendations herein are actually founded upon the principles of marketing, as well as the latest in consumer research. Part 2, which is forthcoming and aimed at larger organizations, will tackle advanced analytics and team management.
Social media did not cause hate speech, but it sure has made it easier for haters and trolls to rant. Here are 10 great classic thinkers who helped shape the world around them, in spite of the meanies.
13 Defining Moments In Business LeadershipTodd Wilms
Here are the 13 defining moments in business leadership, helping leaders and future leaders recognize those milestone where they become a better version of themselves.
Social Business Transformation, Presented at #Share13Todd Wilms
Closing Keynote on Social Business Transformation at #Share13 in San Francisco. Learn that the difference between social business and social media is like shooting a bullet to throwing it.
Interview with Mel Brooks for his upcoming American Masters special on PBS. What does this comic genius think and what do his cast of characters think of him. It helps to research this stuff . . .
10 Leadership Lessons I Wish I Learned In My 20'sTodd Wilms
Here are 10 Leadership Lessons I wish I had learned in my 20's. While we all would benefit from a second bite of the apple, here are 10 that help me shape my future, not regret my past.
How To Build A Social Media Policy by SAPTodd Wilms
Getting your or your client's social media policy can be daunting. Follow these pragmatic steps to get you started. Clear, concise counsel will help you address policy setup, governance, business objectives, and what to do when crisis hits.
Given at the Social Media Strategies Summit in Las Vegas for GSMI on Feb 5th, 2013.
The World In 2033: Forbes Article SupplementTodd Wilms
8 Visionary Leaders share their thoughts on the world 20 years from now in 2033. Ray Kurzweil on technology, Robert Kaplan on global conflict, Khan Academy on education, Virgin Galactic on space travel, Oliver Bussmann on global workforce, John Allen on religion, and Dr. Gene Robinson on global climate all share their visions of the future.
You can view the original Forbes article "The World in 2033: Big Thinkers Share Their Thoughts" on Forbes.com.
Corporate Social Media Summit #CSMSF Todd Wilmsion finalTodd Wilms
Presentation to the Corporate Social Media Summit on June 20th, 2012 in SF. Discussion on managing your Brand via social - both the reactive (crisis comm) and proactive (story and humanize). Fun session!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Set off and carry forward of losses and assessment of individuals.pptx
How to design you b2 b social program
1. How to Effectively Design and Execute Your
B2B Social Media Program
Todd Wilms
Sr Director, Social Media Audience Marketing
2. Recap:
Run your program
1. Know who you are,
2. Know what you are going after,
3. Know where they are,
4. Know “how you know,”
5. Know that social may (or may not) be the answer,
6. Know you are in for the long haul,
7. Know to keep everyone engaged, and
8. – 10. Lastly, do it, do it well, but don’t be afraid to try something new
3. Email in 72 hours:
Toddwilms.com
Twitter: @toddmwilms
Personal Blog:
www.Forbes.blogs.com/sap/todd-wilms
5. #1 Know Thyself: Questions to Ask
Questions:
1. Who are we . . . Really?
2. What do we want to accomplish?
3. What do we want other to think about us?
4. . . . .
Goal:
Get an accurate assessment of who you are and what you are (realistically)
trying to accomplish
12. #3: Find your Audience: Case Study
1: ID the Players 2: Know the Players 3: Pick the Players
• Crowded space
CxO • Distrustful
Develop content to
• Right-hand person influence the influencers
Exec • Chosen Discipline Smart content for smart
people looking to get
smarter
• Looking to move up
Gain trust
Mgmnt. • Chosen Discipline “Good nose for manure”
• Looking for content/information
SME • Driven by being “smarter”
• May (or may not) be interested
Staffers • “Muddled” Masses
13. #3: Find your Audience: Bootstrap Listening
Recipe for Finding an Audience:
• 3-4 eager people • Whiteboard or similar
• Internet Access • Keywords and Personas
Sprint Model (30-45 min)
1. Google: first keywords / products, assess ranking/competitors
2. Adjust keywords, sprint into social channels
3. Regroup, share insights (keywords, competitors, influencers, etc.)
Assess:
• Keywords: What are the keywords that best work for your solution.
Will help with SEO later.
• Communities: What groups are out there
(LinkedIn, Facebook, Blogs, etc.)
• Influencers: Who are they and where do they hang out. Go there.
• Wikipedia: Often forgotten and used ineffectively
15. #4: Measurements: Before you start . . .
Two reasons:
1: You have to define success
2: You may not be able (or easily able) to measure
16. #5 Social Media is not free . . . and may not be your
answer
17. #5 Social Media is not free
“Social Media is not the cure for every problem
without a budget”
Social Media is a Marketing Channel:
Treat is just like any other - it has a cost/benefit analysis
19. #6: Sustain: Case Study
Lord Voldemort Program CFOKnowledge.com
1. Slick site 1. Hidden in plain site
2. A blog a day . . . . 2. 6 month calendar
3. Day 30, layer in video 3. Stockpile of content
4. Day 60, no videos, no new blogs, 4. Stuck to schedule
5. No site 5. Now on year 3
6. Fastest growing community at SAP
Learning: Learning:
Scaling too quickly led to implosion Plan for the long haul and you may get
there
21. #7:Sell Internally: Disillusionment vs. Enlightenment
Production
ToD
ToE
Time
ToD – easy to lose enthusiasm if you don’t see “results”
ToE – easy to stay enthused and engage if you get feedback
26. Recap:
Run your program
1. Know who you are,
2. Know what you are going after,
3. Know where they are,
4. Know “how you know,”
5. Know that social may (or may not) be the answer,
6. Know you are in for the long haul,
7. Know to keep everyone engaged, and
8. – 10. Lastly, do it, do it well, but don’t be afraid to try something new
27. Email in 72 hours:
Toddwilms.com
Twitter: @toddmwilms
Personal Blog:
www.Forbes.blogs.com/sap/todd-wilms
Editor's Notes
B-2-C is personalB-2-B is not, it is people yes, but not personalSounds obvious so people skip this step and jump to tacticsExample: not the best known, so let’s focus on thought leadershipDefine who you are and what you really want to accomplish
B-2-C is personalB-2-B is not, it is people yes, but not personalSounds obvious so people skip this step and jump to tacticsExample: not the best known, so let’s focus on thought leadershipDefine who you are and what you really want to accomplish
Don’t think tactics, think goalsWho, What, Where, WhenSAP FrameworkGo after the right group by imagine perfect person in cocktail party – create that personaExample: Everyone going after CxO, we will go after Dir/VP, LE, English Speaking
Don’t think tactics, think goalsWho, What, Where, WhenSAP FrameworkGo after the right group by imagine perfect person in cocktail party – create that personaExample: Everyone going after CxO, we will go after Dir/VP, LE, English Speaking
Don’t think tactics, think goalsWho, What, Where, WhenSAP FrameworkGo after the right group by imagine perfect person in cocktail party – create that personaExample: Everyone going after CxO, we will go after Dir/VP, LE, English Speaking
Don’t think tactics, think goalsWho, What, Where, WhenSAP FrameworkGo after the right group by imagine perfect person in cocktail party – create that personaExample: Everyone going after CxO, we will go after Dir/VP, LE, English Speaking
One Word: Empathy - What do they want from me?Dating analogy – I know who I want, now what makes me attractiveExample: Baseball messages worked in the US, but failed overseasStudy: People at this level were there for a reason and wanted to move upTargeted content to this level, demystifying complex topicsLonger listening process, but worksheet here
One Word: Empathy - What do they want from me?Dating analogy – I know who I want, now what makes me attractiveExample: Baseball messages worked in the US, but failed overseasStudy: People at this level were there for a reason and wanted to move upTargeted content to this level, demystifying complex topicsLonger listening process, but worksheet here
One Word: Empathy - What do they want from me?Dating analogy – I know who I want, now what makes me attractiveExample: Baseball messages worked in the US, but failed overseasStudy: People at this level were there for a reason and wanted to move upTargeted content to this level, demystifying complex topicsLonger listening process, but worksheet here
One Word: Empathy - What do they want from me?Dating analogy – I know who I want, now what makes me attractiveExample: Baseball messages worked in the US, but failed overseasStudy: People at this level were there for a reason and wanted to move upTargeted content to this level, demystifying complex topicsLonger listening process, but worksheet here
First reason – know what to call successSecond reason – harder . . .With SM being so new, it is hard to find tools to accurately measureExample: Want to see how my blog drives revenue? If rev important, does your program make sense?Start at the end; make sure you can measure it, before you deploy it.
First reason – know what to call successSecond reason – harder . . .With SM being so new, it is hard to find tools to accurately measureExample: Want to see how my blog drives revenue? If rev important, does your program make sense?Start at the end; make sure you can measure it, before you deploy it.
Example: X thousand for a one-time event, no people to help. Answer – emailFamily reunion example“Social media is not a cure for every problem without a budget”Know where social fits into your mix
Example: X thousand for a one-time event, no people to help. Answer – emailFamily reunion example“Social media is not a cure for every problem without a budget”Know where social fits into your mix
Don’t let early success fool you; can you sustain what you are doing over timeNext section – talks about keeping enthusiasm highBlogger training at TLA Company: write 10 before you post 1Reason there are not more and better programs out there is not lack of vision, it is “sustained execution
Don’t let early success fool you; can you sustain what you are doing over timeNext section – talks about keeping enthusiasm highBlogger training at TLA Company: write 10 before you post 1Reason there are not more and better programs out there is not lack of vision, it is “sustained execution
Sell to your team – your contributors. Keep them engagedEarly reporting keeps them engagedStudy: CRM Team and Dashboards: Engagement means “Empathy”Result: Do these calls or get out your pom-poms and start cheerleadingSell Up: avoid the one-way begging conversationGet them involved, let them think this their idea
Sell to your team – your contributors. Keep them engagedEarly reporting keeps them engagedStudy: CRM Team and Dashboards: Engagement means “Empathy”Result: Do these calls or get out your pom-poms and start cheerleadingSell Up: avoid the one-way begging conversationGet them involved, let them think this their idea
Sell to your team – your contributors. Keep them engagedEarly reporting keeps them engagedStudy: CRM Team and Dashboards: Engagement means “Empathy”Result: Do these calls or get out your pom-poms and start cheerleadingSell Up: avoid the one-way begging conversationGet them involved, let them think this their idea
You cannot plough a field by turning it over in your mind. – AnonymousThe only way you are going to get in there and do this is to do it. Even if you are managing a program, you have to . . . have to . . . have to take a turn at doing everything you ask your team to do. You should try to build your bench by having team members take different roles. I am more of a writer, but I take roles reviewing metrics, community managing, creating video content, etc. because I need to know how to do these if I am going to help run these programs.
We are what we repeatedly do. Excellence, therefore, is not an act but a habit. – AristotleTry everything, but pick your battles and do that really well. This is both personal and for your program. My boss, the CMO of SAP, told me the following: it took 1 year before his blog – written every Sunday for 52 weeks, received 1000 views per month at the end of the year. Year two, (he missed posting Christmas week) 2000 views per month. Year three, 4000 per month. He is now around 8,000 per month. He is a good writer, but excellence for him is a habit – something you do continuously.
Take calculated risks. That is quite different from being rash. – George S PattonNothing like ending on a Patton quote . . . The great thing about social media – it is the Marketing Hinterland. Unlike other marketing channels, your ability for true exploration and experimentation is wide open. Take some calculated risks. Get in there and mix it up. This doesn’t mean jumping in without a plan, or being rash