Starbucks' 2016 social media strategy focused on increasing engagement through creative visual content. Objectives included boosting visual content by 30% and brand engagement by 45% within 6-12 months. An audit found audiences were highly engaged on Twitter and Facebook with opportunities on Instagram. Strategies involved paid, owned and earned posts across platforms using hashtags and employee spotlights. Performance was tracked using metrics like posts, interactions and sentiment analysis with positive feedback on visuals and stories but negative sentiment around long wait times.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. Table of Contents
1. Executive Summary
2. Social Media Objectives
3. Social Media Audit
4. Online Brand Persona and Voice
5. Strategies and Tools
6. Timing and Key Dates
7. Social Media Roles and Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting Results
3. Executive Summary
In 2016, Starbucks Coffee will focus its social media around
increasing its online following and engagements.
Our content will encourage replies and start more conversations
to ensure target audiences are motivated to drink Starbucks
Coffee.
Our social media strategies are as follows:
1. Increase audience engagement and form relationships
through creative content
2. Increase amount of visual content released
4. Social Media Objectives
In 2016 Starbucks Coffee’s goal is to drive shop revenue through
social media connections and engagement. To do so, we will
increase interesting, eye-catching content to draw our audiences
in as well as increasing opportunities for conversations on all
social media platforms.
Objectives:
1. Increase visual content by 30 percent within 4 months
2. Increase brand engagement by 45 percent in 6 months
(measured by retweets, mentions and hashtag usage)
5. Social Media Audit
Starbucks Coffee is highly engaged on all platforms. Its content is unique to each
site, but relevant. Visuals are utilized well. Opportunities to converse with target
audiences could be improved.
Social
Network
URL Follo
wer
Cou
nt
Avg. Weekly
Activity
Average
Engagement
Rate
Twitter https://twitter.com/Starbucks 11.8
M
15-20
posts/retweets
8%
Facebook https://www.facebook.com/Star
bucks/?fref=ts
36.4
5 M
4-6 posts 5%
Instagram https://www.instagram.com/star
bucks/
11.6
M
7-9 posts Avg.
Interactions
with posts:
365
Social Media Tracking
6. Social Media Audit
Platform Volume Percentage
of Overall
Traffic
Conversion Rate
Facebook 300,000 unique
visits
9% 10%
Twitter 500,000 unique
visits
15% 17%
Instagram 150,000 unique
visits
4% 12%
Our audience is highly engaged on Twitter with Facebook following.
Instagram is lagging behind and could use improvement.
7. Social Media Audit
Age
Distributi
on
Gender
Distributi
on
Primary
Social
Network
Secondary
Social
Network
Primar
y Need
Secondar
y Need
15% 12-
17
52%
women
48% men
52%
women
48% men
40%
Facebook
Good,
strong
coffee
Reliable,
quick
experienc
e
35% 18-
30
40% Twitter 30% Twitter
25% 31-
45
30%
Facebook
20%
Instagram
15% 46-
60
25%
Instagram
10% 61
and up
Our major consumers are between the ages of 18-30 as well as 31-45.
Twitter and Facebook are their main platforms with the goal of receiving a
good product in a timely manner in mind.
8. Social Media Audit
Competitor Social Media
Profile
Strengths Weaknesses
Dunkin Donuts https://twitter.co
m/DunkinDonuts
-Brand Loyalty
-Happy hour
from 2-5
1.11 M Twitter
following
Lack of seasonal
specials
McDonalds https://twitter.co
m/McDonalds
-Offers
breakfast/lunch/
dinner
-Many locations
3.3 M Twitter
following
More known for
food than coffee
Currently, Starbucks is beating its competitors on social media, but that
does not mean we should stop striving for growth. We must engage our
audience and convince others to become brand loyal.
9. KPIS & Key Messages
KPIS:
-Number of photos
and videos shared on Twitter,
Instagram and Facebook
-Number or retweets,
comments and mentions
-Sentiment analysis
Key Messages: A good life
with a good cup of coffee
10. Online Brand Persona and Voice
Words
Describing our
Organization:
Trendy
Quality
Global
Warm
Bold
Reliable
11. Strategies and Tools
Paid:
-Boost most popular organic content 3 times a week, specifically on Facebook.
Posts must have a minimum of 10,000 reactions/likes or 200 comments.
-Invest in Facebook ads promoting limited-time only drinks (with images)
Owned:
-Promote the hashtag #StarbucksStars to get audiences to share their best
Starbucks experiences
-Use the hashtag to spotlight current Starbucks employees all over the world
and share their stories
Earned:
-Monitor Twitter for keywords such as coffee, latte, PSL or pumpkin spice,
Frappuccino, misspellings of Starbucks and cold brew.
-Offer 50 Starbucks gift cards to warm/leads prospects to be used at any
location
13. Timing and Key Dates
Holiday Dates: Columbus Day, Halloween, Thanksgiving,
Election Day, Veterans Day, Christmas, New Years Eve, Martin
Luther King Jr. Day, Groundhog Day, Valentine’s Day,
President’s Day, Saint Patrick’s Day, April Fools Day
Internal Events: End of PSL season, Starbucks Investors Day
Lead time: Plan campaigns 1 month in advance, begin content
sharing day-of
Reporting Dates: N/A
14. Social Media Roles and
Responsibilities
Social Media Director: Ryan Turner (director of global social
media)
Social Media Manager: Ashlee Langholz
Senior Vice President of Customer Relationship Management:
Aimee Johnson
Executive Vice President and Chief Digital Officer: Adam Brotman
15. Social Media Policy
Social media is vital to the success of Starbucks and our ability to engage and
relate with consumers. It is essential our messages are representative of our
brand and our mission. As an employee of Starbucks Coffee you must use
social media in this manner and always strive to meet our best practices.
Tips to follow:
-Be respectful to all (including our competition)
-Be the solution, not the problem
-Help customers get the results they need
-Ask before you post, if you are unsure
-Use common sense
Violation of this policy could result in corrective action including termination.
You may also be subject to legal action if necessary. Starbucks Coffee
reserves the right to take further action if deemed necessary. If you have any
questions about this policy, feel free to contact your manager human
resources.
16. Critical Response Plan
Inappropriate social media post from Starbucks Coffee Account
1. When post detected:
-Screenshot post
-Delete post
-Alert Ashlee Langholz, social media manager (If unavailable, alert Ryan
Turner, social media director
2. Ashlee and Ryan meet to discuss message’s reach and impact
3. Ashlee develops follow-up message for Ryan to approve
4. If media has been alerted of incident, Ryan handles all direct contact
5. Ryan and Kim discuss employee social media responsibilities and
disciplinary action for incident
No preapproved message is created for this scenario.
17. Critical Response Plan
Health issue with food or drinks
1. When issue detected and reported:
-Contact Adam Brotman, executive vice president and chief digital officer and Ashlee
Langholz, social media manager
-Contact specific store incident occurred
-Search online for break of story
2. Adam and Ashlee meet to discuss online impact of outbreak/incident
3. Ashlee develops statement to release, Adam must approve
4. Adam handles direct contact with media
5. Adam and Ashlee speak with relevant employees of disciplinary action and
problem solutions
No preapproved message is created for this scenario.
18. Measurement and Reporting Results
Website Tracking: Reporting period of 6 months
Platform Volume Percentage
of Overall
Traffic
Conversion Rate
Facebook 600,000 unique
visits
13% 12%
Twitter 450,000 unique
visits
20% 20%
Instagram 200,000 unique
visits
7% 15%
19. Measurement and Reporting Results
Social Media Tracking: As of April 1, 2017:
Social
Network
URL Foll
owe
r
Cou
nt
Avg. Weekly
Activity
Average
Engagemen
t Rate
Twitter https://twitter.com/Starbucks 12.5
M
25
posts/retweets
12%
Facebook https://www.facebook.com/Sta
rbucks/?fref=ts
37.5
M
8 posts 9%
Instagram https://www.instagram.com/st
arbucks/
12 M 11-12 posts Avg
interactions:
500
Social media engagement has improved on all platforms. Visuals have
worked well to our success and staff are satisfied with the results thus far. Our
relationships with consumers are blossoming and in store purchases are up.
20. Measurement and Reporting Results
Sentiment Analysis:
An analysis of 250 Facebook posts, 250 Tweets and 250 Instagram posts
revealed the following:
Following holidays and drink releases, consumers shared positive
sentiment including affection toward the product and brand.
#StarbucksStars received positive feedback with consumers sharing their
own stories and engaging with ours.
The largest negative sentiment came for drive-thru and indoor waiting
lines. Consumers share frustration of waiting for their products long periods
of time, particularly on the way to work or a similar venue.
Proposed action:
- Continue #StarbucksStars campaign
-Look at training opportunities to increase flow of traffic in stores and drive-
thrus