The document provides a social media audit and strategy for CW-TV. It analyzes CW-TV's current brand persona, shows, audiences and social media presence. It finds disconnects between CW-TV's flat social media language and its brand voice. The strategy aims to increase engagement on neglected younger audiences and convert their social interactions to viewers. It outlines reach, conversion and publishing objectives, and a content bucket strategy featuring promotion, fashion/beauty, and actor posts. Challenges and long-term benefits are also discussed.
Does it seem like you keep seeing the same people on your social media profiles? Check out the 14 most common types you typically spot in your news feed.
Geek Club Books, 501c3 |INDIEGOGO PerksJodi Murphy
Geek Club Books, 501c3, autism storytellers for positive change--We're launching an INDIEGOGO campaign in October to fund our next autism story app. These are the perks for contributors.
Does it seem like you keep seeing the same people on your social media profiles? Check out the 14 most common types you typically spot in your news feed.
Geek Club Books, 501c3 |INDIEGOGO PerksJodi Murphy
Geek Club Books, 501c3, autism storytellers for positive change--We're launching an INDIEGOGO campaign in October to fund our next autism story app. These are the perks for contributors.
ThaWilsonBlock Magazine Issue36 featuring #Hollywood, #California Collections by Mistah Wilson Photography (((3yr Anniversary Issue))) - Pasadena Music Scene Newsletter - Clifford Ryan's OG's Against Gun Violence - Local Artist Meet & Greet - 30 Places to Promote Your Soundcloud Songs - The Most Astonishing Photos that Won Awards in 2015 - How to Photograph People in the Midday Sun and so much more...
Digital Download: https://sellfy.com/p/GK7z/
The television marketing plan for Grey's Anatomy I created during my Semester in LA. My objective was to create audience awareness and stronger viewer loyalty after the season finale, that would carry the audience through the summer. After the brief hiatus over the summer we want the loyal audience to return. We also want a 10% increase in new viewership.
Publishers around the world struggle with how their metadata morphs as it travels from their domains into the wilds of retailers, distributors, and other partners. Despite the use of industry standards like ONIX, there is still a lot of inconsistency that can happen when a title record is sent out to so many different destinations. In this session, we will look at that flow of data and consider some of the best practices you can use to make your metadata more consistent and more robust across various end points. We will talk about: the flow metadata takes both inside and outside a publishing house; how the flow of metadata is affected by different metadata formats; real-world examples of metadata that is delivered to different retailers, with explanations of the differences and quirks you’ll encounter; and, best practices for creating and maintaining your metadata.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
ThaWilsonBlock Magazine Issue36 featuring #Hollywood, #California Collections by Mistah Wilson Photography (((3yr Anniversary Issue))) - Pasadena Music Scene Newsletter - Clifford Ryan's OG's Against Gun Violence - Local Artist Meet & Greet - 30 Places to Promote Your Soundcloud Songs - The Most Astonishing Photos that Won Awards in 2015 - How to Photograph People in the Midday Sun and so much more...
Digital Download: https://sellfy.com/p/GK7z/
The television marketing plan for Grey's Anatomy I created during my Semester in LA. My objective was to create audience awareness and stronger viewer loyalty after the season finale, that would carry the audience through the summer. After the brief hiatus over the summer we want the loyal audience to return. We also want a 10% increase in new viewership.
Publishers around the world struggle with how their metadata morphs as it travels from their domains into the wilds of retailers, distributors, and other partners. Despite the use of industry standards like ONIX, there is still a lot of inconsistency that can happen when a title record is sent out to so many different destinations. In this session, we will look at that flow of data and consider some of the best practices you can use to make your metadata more consistent and more robust across various end points. We will talk about: the flow metadata takes both inside and outside a publishing house; how the flow of metadata is affected by different metadata formats; real-world examples of metadata that is delivered to different retailers, with explanations of the differences and quirks you’ll encounter; and, best practices for creating and maintaining your metadata.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Fantasy Sports - Why Every Strategist Should PlayCory OBrien
Fantasy Sports - It's all fun and games until you realize they're actually a great way to practice your strategic skills. From planning and data analysis to negotiating and dealing with unexpected problems, it's a great way to stay sharp, while having fun.
Report: Social Media Across the BusinessBrandwatch
In this report, we analysed five global retail brands to demonstrate the many ways in which businesses can benefit from social media monitoring. More info: http://bit.ly/10ZFX6a
5 Digital Marketing Ideas For Your StartupCory OBrien
A presentation I gave during the 2015 Dallas Startup Week. It is intended to be applicable to a wide range of startups, but also includes more advanced recommendations for companies that are looking to go beyond 101 level marketing.
Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
Electrolux Social Media Report For Q4 2015Unmetric
Have a look in to the social media metrics behind Electrolux's incredible social media presence. See the strategies that drove audience engagement and the content that outperformed everything else.
We’ve created a SlideShare of 20 personas ranging from Digital Marketers, WWE Fans, Sports Dads, Fashionistas, to Lady Gaga fans all created using interest graph analysis.
Re release of THE WHEEL SPEAKS ON 2013 – Adults ranging from the 18-54 year o...THE WHEEL
Re release of THE WHEEL SPEAKS ON 2013 – Adults ranging from the 18-54 year old demographic or 3.5 million smdh. The original release is also available right here on slideshare.net http://www.slideshare.net/THE_WHEEL/the-wheel-speaks-on-2013-adults-ranging-from-the-1854-year-old-demographic-or-35-million-smdh
Marketing & event promotion as presented to the Oklahoma Main Street Authority in Ponca City, OK.
November 3, 2015 by Pamela Herrmann & Patty Dominguez.
CREATEBuzzNow.com
TV, cinema and media in general are incredibly homogeneous.
You can't be what you can't see...
And we know that diverse teams are more performant and more creative.
So which initiatives exist to portray the world as it really is?
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
5. Brand Persona
Young, Extroverted Woman
Social, and likes themes
outside mainstream genre
Boyfriend, Girls nights
One bedroom apartment in
the city
Drama, Suspense, Creative
7. Show Comparison
*The CW* Shows Target
Audience
Arrow 18-34
Crazy Ex-
Girlfriend
18-34
DC's Legends of
Tomorrow
18-34
iZombie 18-34
Jane the Virgin 18-34
Supernatural 18-34
The 100 18-34
The Flash 18-34
The Originals 18-34
The Vampire
Diaries
Women
(18-34)
*ABC* Shows Target Audience
Grey's
Anatomy
Adolescent women
Scandal Adolescent women
Modern Family Male and females;
high school through
collegiate age (teens
+ early 20's)
Castle Adolescent women
The Bachelor Teenage women
Shark Tank Men and women
from 18+
Dancing with
the Stars
Men and women of
all ages; Includes
celebrities from all
genres, ages, and
sexes
19. Reach Objective
Increase overall followers by an
average of 14% across all platforms
3 Months
6 Months
9 Months
4.13%
5.63%
7.13%
14.25%
18.75%
23.25% 11.25%
9.38%
7.50%
Neglected Followers 80% of each number split evenly among those <18 and 35<
28. Bucket Strategy
Show Promotion
Show Page
interaction
Teasers
Show Reminders
Special Effects
Fashion Beauty
Make-Up
Current fashion
trends
Styling
Actor Post
Characters in real
life
Repost
Characters’
content
Interact with
personal profiles
30. | Promotion |
Even Superheroes need training.
See how the @CWTV heroes
learned to save their damsels in
distress @iansomerhalder
Want to find out what makes
#theflash zip around so quick?
Check out this incredible special
effects sneak peak for answers
@cwtheflash
36. Content Calendar
Promotion = P
Fashion Beauty = F
Actor Post = AP
P P(2)
F(4)
F P,F
AP(3),P(2)
P F(2
)
AP(2),P(4)
A
P
P,F
F(4),AP(2)
F AP(2
)
P(3),F(2)
F P,F
AP(3),P(2)
F P,F
AP(3),P(2)
F P,F
AP(3),P(2)
F P,F
AP(3),P(2)
P P(2)
F(4)
P P(2)
F(4)
P P(2)
F(4)
P P(2)
F(4)
P P(2)
F(4)
P F(2
)
AP(2),P(4)
P F(2
)
AP(2),P(4)
P F(2
)
AP(2),P(4)
P F(2
)
AP(2),P(4)
P F(2
)
AP(2),P(4)
P F(2
)
AP(2),P(4)
A
P
P,F
F(4),AP(2)
A
P
P,F
F(4),AP(2)
A
P
P,F
F(4),AP(2)
F AP(2
)
P(3),F(2)
F AP(2
)
P(3),F(2)
F AP(2
)
P(3),F(2)
F AP(2
)
P(3),F(2)
F AP(2
)
P(3),F(2)
F AP(2
)
P(3),F(2)
F AP(2
)
P(3),F(2)
Sun Mon Tue Wed Thur Fri Sat
P P(2)
F(4)
38. Long-term Benefits
Audience exists
Engagement = revenue through increased viewership/ratings
More resources = better talent and content developing
Social listening to give audience what they really want
40. Full Brand Persona
CW-TV's brand persona is a young, extroverted women. She's
social, but also intrigued by genres and themes in books and media
that are not always the mainstream most popular consumer products.
She has a boyfriend, but does not live with him and enjoys her glass
of wine while watching her favorite shows after a 9-5 day's work. She
lives in a one-bedroom apartment in the city, enjoying the weekly
dinners "with her girls" talking about both the new happenings her
their own lives, as well as those who people who are not present.
Her income is relatively average, which makes sense as her life is
not consumed by work. Drama, suspense, and out-of-the-box
thinking intrigue her, as she enjoys looking at different types of the
world. She dreams of both heroism and chivalry. She has never been
your typical "popular" girl in her social groups, but instead she has
proven to be that creative girl with a different way of thinking.
41. TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday
8/7c: Crazy Ex-
Girlfriend
The Flash Arrow DC's
Legends of
Tomorrow
The
Vampire
Diaries
X X
9/8c: Jane the
Virgin
iZombie Supernatural The 100 The
Originals
X X
Current Airings
48. Sources
• Nielson Ratings
• SproutSocial
• Klear
• Bottlenose
• CW Social Media Profiles
• ABC Social Media Profiles
Editor's Notes
Font: bauhaus
Color: #267911
Supernatural
Superhero
Romantic Comedies
Current accounts
Current stats
Target demographic: 18-34
Digital platform, median age is 26
Audience, median is 43
*Median Increased from 33 in 2015
Actual vs what they think
Median age for network TV is 55v
Use grpahs to show ABC is direct with who they target, CW is borad range for all their shows
Varirety of shows is less for CW
Delete TV rating
Why not more show crossover if the same audience
Current accounts
Current stats
Majority of viewers are outside targeted demographic
Both segments are declining overall
What they are currentyl on plus followers
Current accounts
Current stats
ABC
More shows, the activity can still be increased
ABC
More shows, the activity can still be increased
ABC
More shows, the activity can still be increased
FB: 3 x week
IG every day
Snapchat: multiple times a day (story)
Consistent time
Interacts with actors, shows, and pages
Subject to recent/upcoming shows
Over 90% of the 150 million people on Instagram are under the age of 35*
why: young M+W
Urban suburban - fits brand persona more
Instagram ads get almost double the click through rate of Facebook, 1.5 percent compared to 0.84 percent
Put in use new brand voice
Hashtag campaigns
Upcoming episodes w/ bottlenose
Get contest example
Get contest example
Benchmark ABC
Add actor differences
Content sucks, but there is an audience,
Engage with it will bring in revenue, by increasing viewership/ratings with current audience
CW will have more resources for better talent and develop better content
Social listening can give audience what they really want