The document provides tips and best practices for social media marketing on various platforms including Facebook, LinkedIn, SlideShare, Twitter, Google+, and blogging. Some key recommendations are to include photos, videos, and calls to action in Facebook posts, use interactive posts and add video on Google+, and create meaningful, easy to repurpose content when blogging. It also lists additional social media tools for tasks like scheduling, analytics, and lead generation.

1. Social Media
Marketing World 2015:
RECAP

2. What is Social Media Marketing?
Conversation. Listening. Service

3. How To Become An ROI Driven B2B Marketer
1.Facebook
2.LinkedIn
3.SlideShare
4.Twitter
5.Google+
6.Blogging
7.New and effective tools

4. Facebook
What 3 elements should always be
included in your Facebook posts:
● Photoquotes or Videos
● Call to action
● Links to website

5. Facebook
Create better content by:
● Using simple language
● Learning about your customers
from audience insights

6. Facebook
Design Better Ads:
● Widen the targeting and make
the copy more specific
● Use people and faces whenever
possible

7. Facebook
Test New Ideas
● Brand name in headlines vs. not
● Images featuring the product vs. not

8. LinkedIn
When publishing:
● Include only the first couple paragraphs
● Add a “read more” link at the bottom to
direct the user back to your site.

9. LinkedIn
Create a content calendar for consistency.

10. LinkedIn
When managing a group - remember to
email them weekly!

11. SlideShare
Know your platform - utilize images.

12. SlideShare
Take a minimalist approach

13. SlideShare
Add clickable calls to action

14. SlideShare
Approach your content like a campaign –
get people to share, share, share.

15. SlideShare
Utilize word docs, whitepapers, and other
recyclable content.

16. Twitter
Make it a goal to:
● Inspire
● Entertain
● Delight

17. Twitter
Include images in
your tweets – they
receive notably higher
conversion rates.

18. Twitter
Create more advanced Twitter lists
Examples may include:
● Influencers
● Customers
● Prospects
● Networking

19. Twitter
Use lead generation cards to create mini
landing pages.
You can collect things like:
● Email addresses
● First and last names
● Usernames

20. Google+
Add video content to posts for best conversions

21. Google+
Create at least 3 different circles so you can
easily target and group followers.
Examples:
1. Promoters = Shared your content
2. Leads = Commenters
3. Visitors = Circles

22. Google+
Use interactive posts to add buttons, such as
subscribe, follow, or buy.

23. Blogging
Content must educate, motivate, and challenge
your audience.

24. Blogging
Create meaningful content
that is easy to repurpose

25. Blogging
When you create the content, draft other
things, like social media posts, while it is fresh
in your mind.

26. Blogging
Target certain people and industries via email
marketing

27. Blogging
Set up your link dashboard
to track, analyze, and
change content based
on its performance

28. Blogging
Create a resource center on your blog that
serves as training center where visitors can
come to get information. Videos, tutorials and
comparison charts
work well.

29. More Social Media Tools
● WORDSWAG - quickly add quotes to a picture and share
● Meerkat - tweet live video
● Buffer - share content to social media & schedule
● Sprout Social - schedule & report
● ManageFlitter - unfollow, follow, bio search & analytics
● Triberr - read & share content
● Infusionsoft - email marketing
● Leadpages.net - lead generation
● Simply Measured - measurement & reporting
● Tweetchat.com - Twitter chat platform
● Oneqube - real-time social database
● Libsyn - podcast hosting
● Canva - free design software

30. Questions?
For more Social Media Marketing World Blogs visit:
http://marketing.wtwhmedia.com/?s=%23smmw15&lang=ICL_LANGUAGE_CODE
@WTWH_Nicole@WTWH_Jen