Social Media Marketing Campaign PowerPoint Presentation Slides
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Social Media Marketing Campaign PowerPoint Presentation Slides
- 2. Outline 2 Social Media Campaign Details Social Media Management Steps Social Media Roadmap Customer Acquisition Campaigns Marketing Reach by Channels Social Media Management Process Social Media Implementation Strategy Research & Writing Publish Content Social Broadcast Engage & Refer Choosing the Right Social Media Platform Social Media Advertising Cost Social Media Advertising Comparison Vs. Other Advertising Platforms Social Media Marketing Campaigns Social Media Key Statistics Report & Refine This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 3. Marketing Campaigns 3 These are various mediums undertaken for a marketing campaign, you can choose any basis your requirements Print Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Customer Acquisition Campaigns 4 Events Print Ad Sponsorships Radio Target Audience BlogsSEO Email AffiliatesPPCSocial Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Marketing Reach by Channels Last Year's Acquisition Sources Top Performing Channels Non-Scalable Channels Print Ads Online Media Referrals Trade Fairs Emails Tele Marketing 25% 30% 21% 6% 8% 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements Printing Ads Emails Online Media Trade Fairs Referrals Tele Marketing 5
- 6. Social Media Key Statistics 6 0 100 200 300 400 500 600 700 800 900 1000 Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 (InMillions) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Findings 543 738 608 920 432
- 7. › Google likes showing G+ content in its search results › Easy to setup use and control from a variety of devices › Enables sharing of knowledge and expertise › One of the fastest growing social network › As users are encouraged to discover content for themselves, there’s not so much emphasis on actively engaging your audience › Remains the world’s 2nd most popular search engine after Google › Easy to setup and use › 280 character limit keeps messages to the point › Privacy issues › Lack of Market share › The B2B focus means the audience is limited › Lack of Market share › Links don’t work in captions › Lack of Market share › Very similar to Facebook › Lack of Market share › You need to ensure your imagery is well chosen, optimized and that the design is sharp › Quality and Editing need to be top notch, the results can be embarrassing if done badly › Volume of messages can lead to information overload/ loss of message Social Media Campaign Details 7 Like Dislikes This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Social Media Roadmap 8 This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements New Traffic Acquisition Lead Nurture Conversion Increase Products Visibility Lifecycle Goal Jan Feb Mar Apr May June Content Email Marketing Social Media Paid/ Organic Search Marketing Review May 20, 2018 SEM February Audit March 1, 2018 Drip Campaign Overview April 2, 2018 White Paper Development Webinars Content Creation Initiative #6 Newsletter Sign Up Plugin Blog Posts Development Video w/Load Capture Home Page Redesign On-Site SEO Improvements Adroll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Analytics Implementation Keyword ResearchCompetitive Analysis Influencer Outreach Program Social Media Initiative #4 Outboarding Optimization In Trial Drip Campaign Conversion Initiative #4A/B Message Testing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Social Media Management Process Template 1 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Research the Target Audience Your Text Here Create Social Media Channel Your Text Here Create Compelling Content Your Text Here Distribute Text, Audio and Video Content on Social Media Your Text Here Engage in Social Media Discussions Your Text Here Evaluate and Analyze Results Your Text Here
- 10. Social Media Management Process Template 2 10 Discovery Learn about your business to understand your goals marketing efforts and why people love your business Measure Create monthly social media reports to keep you up-to-date on how your social media marketing is performing Implement Launch your social networks with a launch marketing plan to drive fans, followers and likes Strategy Develop a strategy for your social media marketing to link social media to your business goals and objectives Develop Create custom social media assets for your business including visual assets, business information and other customized profile elements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Social Media Management Steps 11 1. Research and Writing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2. Publish Content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5. Report and Refine This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4. Engage and Refer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3. Social Broadcast This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Research & Writing 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify the Top Information Sources This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Collect the Data This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative & Contributing Writing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add Visual Elements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Eliminate Unnecessary Data
- 13. Publish Content 13 Publish all the content Convert your data to all possible content pieces without creating duplicate content This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Social Broadcast 14 Be descriptive & inviting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Use social media to Broadcast & populate your content
- 15. Engage & Refer 15 Open Discussion to Increase Interest of others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This will also help you push your post up This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Comment back, answer questions and thank connections for their participation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
- 16. Report & Refine Template 1 16 18-Feb, 63395 0 25000 50000 75000 100000 17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr Engagements 36 % 64 % Likes Engagements Spend CPECPC Topline Stats MoM Engagements Engagements Split Engagements CPC Spends This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 3,398 52.7K £0.12£6,176 £0.12
- 17. Report & Refine Template 2 17 How are users having your content this week vs last week? Other Traffic -13.69% Social Traffic -17.62% Previous Week 196,493 Last Week 247,514 This Week 203,906 Facebook Traffic + 24.98% + 44.04% Twitter Traffic ENGAGEMENT Pages Per User Per Visit + 6.62% Time on Site Per Visit + 18% Bounce Rate Single Pageview visits have dropped 6.09% SOCIAL Social Traffic SEO Organic Search results have dropped -13.21% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. Choosing the Right Social Media Platform for your Business Demographics › 1.3 + Billion Users › Age 25-54 › 60 % Female › 600 Million Users › Age 18-29 › 70 Million Users › Age 18-35 › 80% female › 1 Billion Users › All Ages › 600 Million Users › Age 30-49 › 200 Million Users › Age 18-29 › 200 Million Users › Age 23-34 › 67% Male Purpose › Building Relationships News & Articles Conversation Scrapbooking” Search “How To” News & Articles Conversation Building Relationships Conversation News & Articles Best For Building Brand Loyalty Public Relations › Lead Generation › Clothing › Art & Food Businesses Brand Awareness Service Industry › Business Development › B2B Businesses › Last Generation › Retail › Art › Food › Entertainment › Beauty Businesses › SEO › Tech/Design Businesses Downside Limited Reach 140 Characters or Less Images only Very Specific Demographic Resource Intensive Limited Interaction Images Only Not as Widely Used Choosing the Right Social Media Platform 18 Who is your audience? What are your goals?How can you reach them? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. 19 Social Media Implementation Strategy When will you communicate? › What social networks?? › How often will you post? › Will you blog?? › Will you use visuals/video? What are your goals? › Establish your brand? › Increase visibility? › Generate traffic to website › Grow sales & revenue What differentiates you? › What's your elevator pitch? › Gather best testimonials › What makes you unique? › Craft a compelling story? How will you execute? › What do you need to learn? › What tools are necessary? › Who is responsible? › How will you measure? Who is your customer? › What age bracket? › Gender? › Location? › College degree? Where is your audience? › Are they online? › Where do they shop? › Belong to associations? › Publications they read? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Social Media Advertising Cost 20 Campaign Delivery Results Reach Cost Amount Spent LYFE 30 Second Videos Facebook Inactive 84,693 Link Clicks 1,563,405 $0.17 Per Link Click $14,559.26 Business Story Video Views Inactive 66,671 3 second Video.. 88,638 $0.01 Per 3 Second… $550.65 Instagram Website Clicks Inactive 56,799 Link Clicks 960,192 $0.19 Per Link Click $11,060.97 MPF Video Views Inactive 51,053 3 second Video.. 91,447 $0.01 Per 3 Second… $461.86 Canvas Web Clicks Inactive 50,846 Link Clicks 844,217 $0.19 Per Link Click $9,852.92 Results from159 Campaigns - People 3,547,899 - Total Spent $36,485.66 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Social Media Advertising Comparison vs. Other Advertising Platforms 21 25% 28% 24% 28% 32% 24% 31% 20% 30% 32% 32% 35% 31% 30% 34% 39% 47% 49% 54% 51% 47% 56% 50% 64% 54% 54% 54% 51% 56% 57% 54% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Enlisting Influencers Enlisting Advocates Encouraging Customer-Created Content Creating/Managing shareable content Creating/Managing "Brand Communities' Monitoring Offline WOM Having WOM/Social Ad Objective Engaging Bloggers Managing Customer Referrals Managing Customer Reviews Using Agent for Sampling Creating Visual Content Monitoring Online Social Responding to Online Social Building/Managing pages/Profiles Organizing Parties or Events We have listed some key Statistics indicating satisfaction level through WOM and other social medias Very Satisfied Somewhat Satisfied This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 22. 22 Coffee Break Let’s Have a Break, We'll Come Back After 15 Minutes
- 23. Social Media Marketing Campaign Icons Slide 23
- 25. 25 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
- 26. 26 Name Here Designation Name Here Designation Name Here Designation › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Meet Our Team
- 27. 27 Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us
- 28. 28 It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. - Tom Abbott Quotes
- 29. Comparison 29 30%2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70%2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VS
- 30. Timeline 30 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Roadmap 31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2017 2019 2014 2016 2018
- 32. 30 50 55 80 40 55 65 80 2.0 3.0 3.5 5.1 0.0 1.0 2.0 3.0 4.0 5.0 6.0 0 10 20 30 40 50 60 70 80 90 100 Q 1 Q 2 Q 3 Q 4 SalesinPercentage(%) Financial Year 2018 Clustered Column - Line 32 Product01 Product02 Product03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 33. Stacked Bar 33 20 15 32 40 55 40 35 35 60 40 55 70 0 10 20 30 40 50 60 70 80 Q1 Q2 Q3 Q4 Unit Count Product01 Product02 Product03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 34. Pie Chart 34 10% 25% 45% 20% Product Product Product Product 04 01 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 35. 35 Thank You Email Address emailaddress123@gmail.com Address # street number, city, state Contact Numbers 0123456789