Performance appraisal is the process of evaluating an employee's job performance and effectiveness. There are various traditional and modern methods for conducting performance appraisals, such as paired comparison, forced choice, graphic rating scales, critical incidents, field review, behavioral anchored rating scales, and 360 degree feedback. The goal of performance appraisal is to improve employee performance by setting standards, measuring performance against those standards, providing feedback, and searching for ways to enhance performance.