Nike is a major sportswear and equipment company founded in 1964. It is headquartered in Oregon and has annual revenue over $19 billion. Nike designs and distributes shoes, apparel, and sports equipment and has a slogan of "Just Do It!". It has over 34,000 employees and operates factories around the world. Nike President and CEO Mark Parker leads the company which owns brands like Converse and Hurley.

2.  Stock symbol : NKE (NYSE)
 Annual revenue : more than $19billion ( as of 2010)
 Founders : Bill Bowerman & Philip Knight
 Year established : 1964 (as Blue Ribbon Sports)
 Industry : Sportswear/equipment
 HQ : Beaverton, Oregon , USA
 President/CEO : Mark Parker
 Staff : 34,400 (as of 2010)
 Products : Shoes, apparel and sports equipment
 Slogan : Just Do It!

6. Nike Nike
Logo as Logo as
at 1971 at 1985
Nike Current
Logo as Nike
at 1978 Logo

7. Philip Knight
Co founder/ Chairman
Mark Parker
CEO/President
Alan Graf Jr. Timothy Cook John Connors
Fedex Apple Inc Ignition Partners

8.  Cole Haan, designs and distributes dress and
casual footwear, apparel, and accessories for
men and women
 Converse Inc., offers a diverse portfolio
including premium lifestyle men's and
women's footwear and apparel.
 Hurley International LLC., designs and
distributes a line of action sports apparel for
surfing, skateboarding and snowboarding,
and youth lifestyle apparel and footwear
 NIKE Golf, designs and markets golf
equipment, apparel, balls, footwear, bags and
accessories worldwide.
 Umbro.Ltd., designs, distributes, and
licenses athletic and casual footwear, apparel
and equipment, primarily for the sport of
football (soccer)

9. Strength Weakness Opportunities Threat
• Nike Inc is listed in • The income of the • The opportunity to • Financial crisis may
NYSE business is still heavily develop products such as lead to job shortages
• Strong marketing dependent upon its sport wear, sunglasses in a number of
strategy share of the footwear and jewelry Nike’s worldwide
• Operates a chain of market. • Producing sportswear subsidiaries
Niketown retails • Contracts overseas products from
companies that apply manufacturing waste
• Nike is exposed to
• Has factories in the international
China, Vietnam, non-transparent and • Nike is a fashion brand.
inadequate labor Consumers that wear
nature of trade.
Malaysia • The market for sports
regulations, involving Nike product do not
• Contracts with 700 child labor shoes and garments
always buy it to
shops worldwide is very competitive
participate in sport

10. Product Strategy Pricing Strategy
- Several lines of athletic shoes and apparel - Uses market skimming pricing strategy
- Product mix width consist of athletic
- Product line pricing
shoes , apparel and sports equipment
4P’s
Promotion Strategy Place Strategy
- Direct marketing (through e-shop) - Sells product in international market
through independent distributors, licenses,
- Public relations (massive sponsorship)
subsidiaries
- Mass Advertising
- Sells product in approximately 110
countries around the world

11. Threat of
New Entry
(Moderate)
Threat of
Rivalry
Substitutes
(High)
(Moderate)
Bargaining Bargaining
Power of Power of
Suppliers Buyer
(Low) (High)

12. Nike has historically had some of the most
cutting-edge products on the market.
For example, Nike teamed up with Apple and
launched the “Nike + iPod” line of products.
This technology allows consumers to connect
their iPod devices to sensors inside the shoes to
record time, distance, pace, and calories burned.

13. Due to cheap labor in foreign countries, Nike outsources virtually
all production to other areas of the world.
This behavior has become an industry standard, with all major
competitors also outsourcing production.
Consequently, no competitor has a major advantage in
manufacturing

14. One of Nike’s most revolutionary technologies comes through its
footwear cushioning.
Nike has patents on four cushioning technologies:
Nike Air / Nike Zoom / Nike Air Max / Nike Shox
Although some of Nike’s earlier patents are beginning to expire, they still
hold patents on the newer technologies

15. Nike is the single largest producer of athletic footwear and apparel,
allowing them large cost advantages over competition
Larger companies tend to have major economies of scale over smaller
companies in areas such as distribution and marketing.
Nike is so large that many of the company’s suppliers depend on Nike to
remain in business.

16. Source : Nike Annual Report (2011)

17. - Contributes for the study of rural children
- Innovates its product constantly to make it eco-friendly
- Offers scholarship to children in sports
- Member of Fair Labour Association (FLA) & Global Alliance
- Funds number of NGO’s as part of contribution towards society

18. Formulating a strategic plan for the corporation’s future is key in
determining the all around goals of the company.
Nike, with their marketing, innovation, technological
advancements, and equitable manufacturing departments, has
created an all round dominant strategic plan.
Nike has raised their competitive advantage to the highest form
possible.

19. http://www.youtube.com/watch?v=ijTwZNUBhcI
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