Mission and vision statement of nike
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Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman with a $500 investment each. Bowerman was a track coach and conceived the idea of a grooved shoe sole pattern. Nike's mission is to bring inspiration and innovation to every athlete, defined broadly by co-founder Bowerman as anyone with a body. Their vision is to inspire all people in the world through athletic gear and attire.
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Nike was founded in 1964 by Phil Knight and Bill Bowerman to produce high-quality running shoes. It has since grown into the world's largest sportswear company through strategic partnerships with athletes, innovative product design, and effective marketing. Nike focuses on designing and marketing athletic footwear, apparel, and equipment for sports like running, basketball, soccer, and more. The company uses sponsorship of star athletes, attention-grabbing advertisements, and trendy retail stores to promote its brand globally and maintain its position as the top brand in the sports industry.
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Nike is an American corporation founded in 1964 that designs, manufactures and markets athletic footwear, apparel, equipment and accessories. It is headquartered in Oregon and was founded by Bill Bowerman and Phil Knight. Nike has become the largest seller of athletic footwear and apparel in the world by focusing on quality products, iconic celebrity endorsements like Michael Jordan, and sponsorship agreements that promote their brand at sporting events. Their swoosh logo represents motion and speed, and their tagline "Just Do It" was inspired by the last words of a convicted murderer. Nike has seen unstoppable sales growth by meeting trends of health-conscious young consumers, developing better performing products through competition, and expanding internationally
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Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
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Nike is a leading maker of athletic shoes and apparel. It was founded in 1964 as Blue Ribbon Sports to import Japanese running shoes. The company was renamed Nike in 1971 and began manufacturing its own shoes overseas. Through innovative shoe designs and aggressive marketing campaigns featuring top athletes, Nike grew rapidly in the 1970s and 1980s to become the largest seller of athletic shoes in the United States. It now has global operations and owns other brands like Converse and Hurley.
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Presentation content:
1. About NIKE
2. Brand Portfolio
3. SWOT Analysis of NIKE
4. Diversity
5. Segmentation and positioning
6. Pricing strategy
7. Promotion strategy
8. BCG matrix
9. Key financial data
10. Competitive strategy
11. International marketing
12. Conclusion
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Nike was founded in 1962 and has grown to be a leading sports brand. Its mission is to be the world's leading sports company and vision is to inspire every athlete. Nike's strategy focuses on partnering with top athletes to influence mass fan followings. It aims to be the top brand for sports equipment and promote its wear as fashion. Nike has strong brand image but relies heavily on footwear sales and celebrity endorsements. It sees opportunities in new markets and products but faces threats from currency fluctuations and controversy. Nike partners with stars like Ronaldo, Woods, and Jordan and aims to promote equality in its advertising.
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Nike was founded in 1964 by Phil Knight and Bill Bowerman to produce high-quality running shoes. It has since grown into the world's largest sportswear company through strategic partnerships with athletes, innovative product design, and effective marketing. Nike focuses on designing and marketing athletic footwear, apparel, and equipment for sports like running, basketball, soccer, and more. The company uses sponsorship of star athletes, attention-grabbing advertisements, and trendy retail stores to promote its brand globally and maintain its position as the top brand in the sports industry.
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Nike is one of the world's leading sports and fitness companies founded in 1962. It started as Blue Ribbon Sports distributing Onitsuka Tiger shoes before launching its own Nike brand in 1971. Nike has experienced steady growth through innovative shoe and apparel designs along with major sponsorship deals and marketing campaigns. While facing some criticism over factory conditions, Nike remains the dominant leader in athletic apparel and footwear through continued product success and brand promotion.
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Nike is an American corporation founded in 1964 that designs, manufactures and markets athletic footwear, apparel, equipment and accessories. It is headquartered in Oregon and was founded by Bill Bowerman and Phil Knight. Nike has become the largest seller of athletic footwear and apparel in the world by focusing on quality products, iconic celebrity endorsements like Michael Jordan, and sponsorship agreements that promote their brand at sporting events. Their swoosh logo represents motion and speed, and their tagline "Just Do It" was inspired by the last words of a convicted murderer. Nike has seen unstoppable sales growth by meeting trends of health-conscious young consumers, developing better performing products through competition, and expanding internationally
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Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
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Nike is a leading maker of athletic shoes and apparel. It was founded in 1964 as Blue Ribbon Sports to import Japanese running shoes. The company was renamed Nike in 1971 and began manufacturing its own shoes overseas. Through innovative shoe designs and aggressive marketing campaigns featuring top athletes, Nike grew rapidly in the 1970s and 1980s to become the largest seller of athletic shoes in the United States. It now has global operations and owns other brands like Converse and Hurley.
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Presentation content:
1. About NIKE
2. Brand Portfolio
3. SWOT Analysis of NIKE
4. Diversity
5. Segmentation and positioning
6. Pricing strategy
7. Promotion strategy
8. BCG matrix
9. Key financial data
10. Competitive strategy
11. International marketing
12. Conclusion
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Bill Bowerman and Phil Knight founded Blue Ribbon Sports in 1964, which later became Nike. They introduced the Nike brand in 1972 and went public in 1980. Nike has since grown significantly, with over $18 billion in global sales in 2013. Nike is headquartered near Portland, Oregon and employs over 10,000 people worldwide, contracting with suppliers across Asia and other regions to manufacture its footwear and apparel.
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Nike is a major American multinational corporation that designs, develops, manufactures, and sells athletic footwear, apparel, equipment, accessories, and services. Some key details:
- Founded in 1964 as Blue Ribbon Sports in Oregon and renamed Nike in 1978
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Nike was founded in 1964 as Blue Ribbon Sports and is now the largest athletic footwear and apparel company in the world. It is headquartered near Beaverton, Oregon and uses endorsements from top athletes and a "pyramid of influence" strategy to promote its brands like the Swoosh logo and "Just Do It." Nike has aligned with stars in many sports and grown its market share globally to over 30% for footwear and the leading brand for athletic apparel. It continues to pursue innovations like the Nike+ partnership with Apple to maintain its dominant position.
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Nike was founded in 1964 in Oregon by Bill Bowerman and Phil Knight. Bowerman was the track coach at the University of Oregon and wanted better quality running shoes for his athletes. Knight met with a Japanese shoe manufacturer called Onitsuka Tiger and made a deal to distribute their shoes in the US under the name Blue Ribbon Sports. In 1971 they changed the name to Nike and created the iconic Swoosh logo designed by Caroline Davidson. Nike grew rapidly through the 1970s and 1980s and is now a major international corporation headquartered in Oregon, specializing in sports equipment, footwear and apparel with the Swoosh as its widely recognized trademark logo.
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Nike is an American corporation that designs, develops, and markets athletic footwear, apparel, equipment, and accessories. It was founded in 1964 and is headquartered near Portland, Oregon. Philip Knight co-founded the company and served as chairman, while Mark Parker currently serves as CEO. Nike utilizes various marketing strategies like celebrity endorsements and sponsorships to promote its products and maintains a strong brand image. However, these strategies also carry risks if market and consumer trends change rapidly. Nike must continue innovating and adapting to stay ahead of competitors in the sportswear industry.
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This document provides an overview of the history and operations of Nike, Inc. It discusses how Nike originated as Blue Ribbon Sports, which was founded in 1964 by Phil Knight and Bill Bowerman to import Japanese-made running shoes. The company grew significantly over the decades as it shifted manufacturing overseas and developed innovative shoe designs. By the 1980s, Nike had attained 50% of the US athletic shoe market and went public. The document also briefly outlines Nike's portfolio of brands, organizational structure, products, and external factors influencing the company.
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The document discusses Nike's brand management objectives which include brand equity, awareness, image, positioning, and differentiation. It identifies Nike's main brand identity elements as its name, trademark, slogan, and Swoosh symbol. The key brand patent of Nike is its Air technology for pressurized gas in shoe soles. Nike differentiates its products through design for athletics, health focus, and segmentation into men's, women's, and children's lines.
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Nike was founded in 1964 and is headquartered in Oregon. It started as Blue Ribbon Sports and changed its name to Nike in 1978. In the 1970s, Nike's growth was aided by the rising popularity of running and new shoe technologies. However, in the 1980s Nike faced declining sales as competitors entered the market and Nike's styles became outdated. To recover, Nike focused on innovation, targeted different customer segments, and strengthened its global production and marketing. Today Nike has a large market share worldwide.
Case study on Nike
This study analyzed the strategies used by Nike between 1990-2000 to deal with rising criticism. It used Porter's strategic forces analysis and five forces framework to understand Nike's opportunities and threats. The findings showed Nike tried to gain cost leadership by moving production to Asia while also positioning itself as offering differentiated products. Nike employed environmental strategies to address criticism and Whittington's systematic school aligned with its strategic moves.
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Nike was founded in 1964 as Blue Ribbon Sports and became known as Nike Inc. in 1978. It is headquartered in Oregon and is a major manufacturer and designer of sports apparel, footwear, equipment, and accessories. Nike generates over $25 billion in annual revenue and employs over 44,000 people worldwide. The company aims to bring innovation to athletes through product design and development.
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Nike is a major sports apparel and footwear company founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1978. It is headquartered near Beaverton, Oregon and serves customers globally. Nike designs and sells athletic shoes, clothes, accessories, equipment, and sponsors athletes and sports teams worldwide known for its "Just Do It" slogan and swoosh logo.
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Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and officially became Nike Inc. in 1971. It attained a 50% share of the U.S. athletic shoe market by 1980 and has grown to be the most valuable sports brand according to Forbes. Nike has faced issues with child labor in the 1990s and a large strike at a Chinese factory in 2014 but remains profitable with revenues of $32.4 billion in 2016 and a brand value of $29.6 billion in 2017.
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Nike was founded in 1962 and is a major multinational corporation that designs and markets athletic footwear, apparel, and equipment. It has grown significantly over the years through strategic acquisitions and partnerships. Nike faces intense competition from companies like Adidas but maintains competitive advantages through innovative product design and large economies of scale. Going forward, Nike aims to continue growing its global brand and market share while also improving its social and environmental sustainability.
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Nike is a major American multinational corporation that designs, develops, manufactures, and sells athletic footwear, apparel, equipment, accessories, and services. Some key details:
- Founded in 1964 as Blue Ribbon Sports in Oregon and renamed Nike in 1978
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- Generates over $18 billion in annual revenue primarily from footwear like running, basketball, and soccer shoes
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Nike is the largest seller of athletic footwear and apparel in the world. It designs and markets footwear, apparel, equipment, and accessory products for a variety of sports and fitness activities. Nike utilizes a combination of competitive strategies, focusing on being a low-cost provider through outsourcing manufacturing while also pursuing product differentiation through innovative design, marketing, and brand building. Nike's core competencies that provide it sustainable competitive advantages include its strong marketing emphasis on celebrity endorsements, extensive research and development capabilities to drive technological innovation, and supply chain management expertise in sourcing globally.
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Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It is now a major publicly traded sportswear and footwear company headquartered near Beaverton, Oregon. Nike designs, develops, and sells shoes, apparel, equipment, accessories and services for a variety of sports and fitness activities. It is a global brand leader in the sports industry known for its "Just Do It" slogan and partnerships with major sports stars.
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Nike was founded in 1964 as Blue Ribbon Sports and is now the largest athletic footwear and apparel company in the world. It is headquartered near Beaverton, Oregon and uses endorsements from top athletes and a "pyramid of influence" strategy to promote its brands like the Swoosh logo and "Just Do It." Nike has aligned with stars in many sports and grown its market share globally to over 30% for footwear and the leading brand for athletic apparel. It continues to pursue innovations like the Nike+ partnership with Apple to maintain its dominant position.
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Nike was founded in 1964 in Oregon by Bill Bowerman and Phil Knight. Bowerman was the track coach at the University of Oregon and wanted better quality running shoes for his athletes. Knight met with a Japanese shoe manufacturer called Onitsuka Tiger and made a deal to distribute their shoes in the US under the name Blue Ribbon Sports. In 1971 they changed the name to Nike and created the iconic Swoosh logo designed by Caroline Davidson. Nike grew rapidly through the 1970s and 1980s and is now a major international corporation headquartered in Oregon, specializing in sports equipment, footwear and apparel with the Swoosh as its widely recognized trademark logo.
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Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, distributing shoes made by Onitsuka Tiger. It became Nike Inc. in 1971, named after the Greek goddess of victory. By the 1980s, Nike had grown to a 50% market share in the US athletic shoe market and expanded its product lines and global operations. Today, Nike sells a wide range of footwear, apparel, and equipment for sports like running, basketball, soccer, and more, emphasizing its brand identity of excitement, innovation, and athleticism through its "Just Do It" slogan and Nike Swoosh logo.
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Phil Knight graduated from the University of Oregon and Stanford, where he built a relationship with a Japanese shoe manufacturer to sell their shoes in the US. In 1964, Knight and his University of Oregon track coach Bill Bowerman formed Blue Ribbon Sports, each investing $500. They sold shoes from Knight's trunk and Bowerman modified shoe designs. In 1971, their first employee Jeff Johnson named the company Nike after the Greek goddess of victory and commissioned the iconic Swoosh logo.
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Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It initially operated as a distributor for Onitsuka Tiger shoes but began its own line of footwear called Nike in 1971. Nike designs, develops, and markets high-quality sports apparel, equipment, and accessories. Its headquarters are in Washington County, Oregon, and it employs over 34,400 people worldwide, generating $19.2 billion in annual revenue. Nike's vision is to inspire athletes around the world through innovation.
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Nike is a sportswear company founded in 1964 by Bill Bowerman and Phil Knight. Its mission is to inspire athletes worldwide and ignite interest in sports. Nike's vision is to be the most authentic, connected, and distinctive brand. The company is headquartered in Beaverton, USA and operates in over 170 countries. Nike's positioning statement is "For Serious Athletes," conveying that their shoes provide perfect performance and confidence for every sport.
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This document summarizes the history and key events of Nike from its founding in the 1960s to present day. It describes how Phil Knight and Bill Bowerman partnered to distribute Tiger shoes and later founded Blue Ribbon Sports, which became Nike. Major milestones included designing the Nike brand and swoosh logo, signing athletes like Michael Jordan and Tiger Woods, launching innovative products like Air Max and Nike Shox, and global marketing campaigns. Today Nike remains the leading athletic brand through ongoing innovation and building experiences that inspire athletes worldwide.
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Nike was founded in 1964 by Phil Knight and Bill Bowerman to bring inspiration and innovation to athletes worldwide. It started as Blue Ribbon Sports to sell Onitsuka Tiger shoes before launching its own Nike brand in 1971 featuring the iconic Swoosh logo. Nike produces a wide range of sports equipment and clothing for many sports as well as popular street fashion like Air Jordans and tracksuits. The company focuses on sustainable innovation to revolutionize its business and benefit athletes and the environment.
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Nike's partnership with Michael Jordan was hugely successful for both brands. When Nike signed Jordan in 1984, they began marketing the Air Jordan line of shoes and apparel. Jordan's talent and popularity helped drive sales of Air Jordans, establishing the brand as the top-selling basketball shoe. Nike capitalized on Jordan's popularity through ads featuring Jordan and promoting an image of inspiration and achievement. The partnership greatly increased sales and global recognition for both Nike and Michael Jordan's brand.
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Nike was founded in 1964 and originally operated as a distributor for Japanese shoemaker Onitsuka Tiger. In 1971, it officially became Nike Inc. and was created by Bill Bowerman and Phil Knight. Nike's first shoes were created using a waffle iron, sparking the popular "Nike Waffle Trainer." Today, Nike has grown into one of the top sports brands in the world, with its largest store located in London costing $10.5 million to build. Nike strives to be the best sportswear company by solving customer needs in ways others cannot.
Brand identity ( billy barnard)
Nike was founded in 1964 by Bill Bowerman and Phil Knight and has grown to become one of the most popular global sports brands. Nike sells a wide range of sports equipment and clothing, starting with running shoes, and uses high-profile athlete sponsorships and targeted advertising to promote their products. Nike has seen tremendous financial success over its 50+ year history, generating over $6 billion in revenue by appealing to sports and fashion customers worldwide through constantly innovating products.
Nike
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It began as a distributor for Onitsuka Tiger shoes in the US before designing its own athletic shoes under the Nike brand name in 1972. Notable milestones included signing Michael Jordan in 1984 and Tiger Woods in 1996, and expanding into new sports and markets globally. Headquartered in Oregon, Nike has grown to over $24 billion in annual revenue and employs 44,000 people worldwide as a leader in the athletic footwear and apparel industries.
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Mission and vision statement of nike
- 1. Mission and vision statement of NIKE
- 2. ABOUT NIKE Nike began as Blue Ribbon Sports on January 25, 1964, launching with a $500 investment from each of its two founding partners, Phil Knight and Bill Bowerman. Phil Knight was a middle-distance track and field competitor at the University of Oregon, and Bill Bowerman was his coach. Bowerman's reputation and renown were top notch. The two men started Blue Ribbon Sports as distributors of shoes manufactured by the Onitsuka company in Japan. Their first retail operation opened as a BRS store in Santa Monica, California in 1966. Then Bowerman conceived the idea of a grooved pattern on shoes' soles that would create a superior grip on a track. It's been said that his inspiration was his wife's waffle iron, which reportedly did not survive his initial experiments
- 3. MISSION STAEMENT Nike's mission statement is to "bring inspiration and innovation to every athlete* in the world." Note the asterisk after "athlete." This was reportedly added by co-founder Bill Bowerman, who explained that "if you have a body, you are an athlete." In other words, Nike's goal is to inspire you whether you're Tom Brady, a hobbyist sprinter or just want to wear its gear as you go about your daily errands.
- 4. VISION STATEMENT To bring inspiration and innovation to every athlete in the world .This was the vision set for the company by Bill Bowerman (co –founder of NIKE),he claims that if you have a body you’re an athlete.