The document provides an overview of the retail sector in India and analyzes Reliance Trends, a leading Indian lifestyle retail chain. It discusses the growth of the Indian retail market over the past years, Porter's five forces model, company and competitor information for Reliance Trends, a SWOT analysis, product lifecycle, financial analysis, organizational structure, job descriptions, and organization culture. Key points covered include Reliance Trends having over 900 stores across 80 cities in India and weaknesses including inventory control issues at some locations.

1. PRESENTED BY- SEJAL SHARMA
MBA-III

2. SECTOR INFORMATION
Retail is the process of selling goods or services to
customers through multiple channels of distribution to earn
profit.
It includes :
 Departmental stores
 Hypermarkets
 Supermarket/convenience store
 Specialty stores

3. GROWTH OF RETAIL SECTOR
0
100
200
300
400
500
600
700
2000 2002 2004 2006 2008 2010 2012 2013 2014 2015 2016 2017
204
238
278
321
368
424
518
490
534
600
641
672
Market Size over past few years
SOURCE:
indiaretailing.com

4. PORTER FIVE FORCES MODEL
PORTER’S
MODEL
Bargaining
Power of
Buyers
Bargaining
power of
suppliers
Competitive
rivalry
Threat of
New
Entrants
Threat of
substitutes

5. COMPANY INFORMATION
 Reliance trends is a leading lifestyle retail chain.
 Reliance trends offers stylish, high – quality
products.
 The own brand portfolio – RIO, NETWORK, FIG,
etc.

6. COMPETITORS ANALYSIS
Reliance trends competitors
are:
• Pantaloons
• Max fashion
• Shoppers stop
• Future group
SOURCE: money
control.com

7. SWOT ANALYSIS OF THE COMPANY
SWOT includes :
 STRENGTH - It is indian retail chain with 900+ stores in 80 cities cities in india.
 WEAKNESSES - Poor inventory control at certain locations is a concern.
 OPPORTUNITIES - Leveraging on brand name and entering into reliance saloon
 THREATS – Easy entrance for new competitor.

8. PRODUCT LIFE CYCLE

9. FINANCIAL ANALYSIS OF THE COMPANY
Direct cost of the company
 Direct cost = 198,029 + 7268 + 3,232 + 4740 = 213269 (2018)
 Direct cost = 198,029 + 7268 + 3,232 + 4740 = 213269 (2019)
 Changes compared to previous year = (17682.288 – 213269)/213269 = 91.7%
Indirect cost of the company
 Indirect Cost = 25315 + 4656 + 9580 + 12113 + 31496 = 83160 (2018)
 Indirect Costs= 29967 + 9751 + 10558 + 12204 + 11806 = 74286 (2019)
 Changes compared to previous year = (74286 - 83160) / 83160 = 10.6%

10. FIXED ASSETS
Fixed Assets during the year ended, 2018 = 300,447
Fixed Assets during the year ended, 2019 = 314,745
Change in Fixed assets = Amount in 2019 – Amount in 2018
= 314,745 – 300,447 = 14298
WORKING CAPITAL
Working Capital = Current Assets – Current Liabilities
Working Capital for 2018 = 123,912 – 190,647 = 66735
Working Capital for 2019 = 152,927 – 202,021 = 49094
Changes in W.C. requirement during the year = (66735 –
49094)/66735 = 26.4%

11. ORGANIZATION STRUCTURE
ZONAL MANAGER
CLUSTER MANAGER
AREA MANAGER
STORE MANAGER
ASSISTANT STORE
MANAGER
SUPERVISOR
COMMERCIAL
ASSOCIATE
CUSTOMER
SERVICE ASSOCIATE

12. JOB DESCRIPTION
MANAGEMENT TRAINEE- Minimum qualification
required
 MBA’s from “A” and “B” grade Institutes
(MARKETING, FINANCE, H.R.)
 IT Engineers
 Fresh CA’s

13. ORGANIZATION CULTURE
 Employees get flat 6 months – Extended leave for
Maternity 3 months paid.
 Reliance trends Infrastructure is great.
 Performance bonus and Training.