Hamleys is a famous toy retailer with stores in London and other parts of the UK and world. The document discusses the infrastructure and layout of Hamleys stores. Key aspects include the heritage building design with red accents, separate entry and exits, employee dress code in red, ceiling design to look like sky, vertex flooring in a loop layout, yellow spot lighting, air conditioning, toy demonstrations near entrance, a red bus as a central attraction housing toys, colorful segmented brand sections, varied racks and displays at different heights including wall displays and table centers, and a first floor section for books and CDs with a few checkouts near exits.

1. BY
PRATHAMESH PARAB - 06

2. INTRODUCTION
 Hamleys is one of the world's best-known retailers of
toys.
 Its flagship store in London is the world's largest toy
store. The chain has six other outlets in the United
Kingdom and others worldwide.
 The company was purchased by the French toy retailer
Groupe Ludendo in September 2012.[2] It had previously
been owned by Baugur Group, which purchased Hamleys
in 2003 for £58.7 million.

3. INFRASTRUCTURE
UK
LONDON
INDIA

4. INFRASTRUCTURE
 If you look at the Building infrastructure they
dominantly consider following amenities
1. Look like ‘Heritage Building’ - All other London,
UK outlets are the mostly look like this.

5. 2. Glass Windows- here at the top of the each
windoe they hang ‘Hamley Red Board’ as a shade.

6.  3. Dominantly uses of ‘Red’ color for there board.
 4. They hang there ‘Hamleys’ written lightning
board on the top of the building.

7. ENTRY-EXIT
 The color of the entrance is ‘RED’
 Separate gate for Entry –Exit.
 Here is foreign trend for Entry –Exit
 Left-Exit & Right- Entry
EXIT
ENTRY

8. ENTRY-EXIT
 Here dress code is present for attendant. Color of
dress code is Red.
 There I s no trolley or bucket , they have kept one
side long bag .

9. SEALING
 Sealing is full of black and some part is painted by
blue color. So overall they given look of sky the blue
part is cloud. In beetween they kept
Spot lighting.
Blue
Cloud

10. FLOORING
 They have vertex flooring along with loop path is
created to follow loop.

11. LIGHTING
 They have yellow spot lighting.
SPOT LIGHT

12. LAYOUT
They Follow Loop Layout in outlet.

13. ENVIRNMENT
 Watchmen is present at entry door to open the gate
and also at exit gate so this feels about customer as
king.
 At the entry level air is cool air is blowing down to
customer from top of the gate its feel like very
pleasant.
 Entire outlet is having AC.

14. ENTERNTAINMENT
 All the demonstration and entertainer are be at the
entrance level.
 They are showing demonstration on new toys which
are operated on battery or very attractive.

15. ENTERNTAINMENT
 The entertainer are speaking with kids and entertain
them, kids also attracted to them kids are laughing it
is very a nice to see that customer kid is laughing and
he like it.

16. CENTER BIG ATRACTION
 The RED BUS is big attraction at Hemleys outlet. All
the toys are kept aside at bus to follow loop path.

17. SECTIONS
 It is loop layout so the section are created for Toy
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Brand as
They have use color combination to segregate brands
very creatively.
Barbie
HotWheels
Matchbox
Hornby
Disney
For each & every Big brand having different space

18. RACKS & DISPLAY
 Every section have a different rack.
 For Teddy bear they have like supermarket rack.

19. RACKS & DISPLAY
 Gondola were present at end .
 Rack shelf is depend on the size of the toys.
 Wall flashing done to attract people.
 The height of the
rack is max 5 feet.
Shelf is also max 4-5.

20. RACKS & DISPLAY
 Some time toys or branded big cars are kept on table
display which is centrally located to attract the kids.
TABLE
DISPLAY

21. 1st FLOOR-CD & KIDS BOOK SECTION
 In the first floor of the phoenix mall, they kept all the
kids CD’s & Book.

22. CHECK OUTS
 There is not more than 4 check outs. Only three- four
checkouts available near exit.

23. THANK YOU