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Perfect Competition ,[object Object],© 2006 Thomson/South-Western
Terminology ,[object Object],[object Object],[object Object]
Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perfectly Competitive Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perfect Competition ,[object Object],[object Object],[object Object]
Exhibit 1: Market Equilibrium and the  Firm’s Demand Curve in Perfect Competition Bushels of wheat per day $5 0  1,200,000 S D P r i c e p e r b u s h e l (a) Market Equilibrium P r i c e p e r b u s h e l $5 0 Bushels of wheat per day d 5 10 15 (b) Firm’s Demand Market price of wheat of $5 per bushel  is determined in the left panel by the intersection of the market demand curve and the market supply curve.  Once the market price is established, farmer can sell all he or she wants at that market price    price taker
Total Revenue Minus Total Cost ,[object Object],[object Object],[object Object]
(1)   (2)   (3) = (1)    (2)   (4)   (5)   (6) = (4) + (1)   (7) = (3) - (4)  Bushels of  Marginal       Wheat  Revenue  Total   Total  Marginal  Average  Economic per day  (Price)  Revenue   Cost  Cost   Total Cost   Profit or (q)  (p)  (TR = q    p)  (TC)  MC=  TC/    Q  ATC = TC / q  Loss = TR - TC 0   --  $0   $15.00   --     -$15.00 1   $5   5   19.75   $4.75 $19.75   -14.75 2   5  10   23.50   3.75   11.75   -13.50 3    5   15   26.50   3.00   8.83   -11.50 4  5   20   29.00   2.50   7.25   -9.00 5  5   25    31.00   2.00   6.20   -6.00 6  5   30   32.50   1.50   5.42   -2.50 7  5   35   33.75   1.25   4.82   1.25 8  5   40   35.25   1.50   4.41   4.75 9  5   45   37.25   2.00   4.14   7.75 10  5   50   40.00   2.75   4.00   10.00 11  5    55   43.25   3.25   3.93   11.75 12  5   60   48.00   4.75   4.00   12.00 13  5   65   54.50   6.50   4.19   10.50 14  5   70   64.00   9.50   4.57   6.00 15  5   75   77.50   13.50   5.17   -2.50 16  5  80   96.00   18.50    6.00   -16.00  Exhibit 2: Short-Run Costs and Revenues
Exhibit 3:  Short-Run Profit Maximization $60   48  15 0 Total cost Total revenue  (= $5 ×  q  ) Maximum economic profit = $12  Bushels of wheat  per day   5 7 10 12 15 Total dollars (a) Total Revenue Minus Total Cost ,[object Object],[object Object]
Marginal Revenue Equals Marginal Cost ,[object Object],[object Object],[object Object]
(1)   (2)   (3) = (1)    (2)   (4)   (5)   (6) = (4) + (1)   (7) = (3) - (4) Bushels of  Marginal       Wheat  Revenue  Total   Total  Marginal  Average  Economic per day  (Price)  Revenue   Cost  Cost   Total Cost   Profit or (q)  (p)  (TR = q    p)  (TC)  MC=  TC/   Q  ATC = TC / q  Loss = TR - TC 0   --  $0   $15.00   --     -$15.00 1   $5   5   19.75   $4.75 $19.75   -14.75 2   5  10   23.50   3.75   11.75   -13.50 3    5   15   26.50   3.00   8.83   -11.50 4  5   20   29.00   2.50   7.25   -9.00 5  5   25    31.00   2.00   6.20   -6.00 6  5   30   32.50   1.50   5.42   -2.50 7  5   35   33.75   1.25   4.82   1.25 8  5   40   35.25   1.50   4.41   4.75 9  5   45   37.25   2.00   4.14   7.75 10  5   50   40.00   2.75   4.00   10.00 11  5    55   43.25   3.25   3.93   11.75 12  5   60   48.00  4.75   4.00   12.00 13  5   65   54.50   6.50   4.19   10.50 14  5   70   64.00   9.50   4.57   6.00 15  5   75   77.50   13.50   5.17   -2.50 16  5  80   96.00   18.50    6.00   -16.00  Exhibit 2: Short-Run Costs and Revenues ,[object Object],[object Object],[object Object]
Exhibit 3b:  Short-Run Profit Maximization $5  4  0 15 Marginal cost Average total cost d = Marginal revenue  = average revenue e a Profit Bushels of wheat  per day  12 10 5 Dollars per unit (b) Marginal Cost Equals Marginal Revenue  ,[object Object],[object Object],[object Object],[object Object]
Marginal Revenue Equals Marginal Cost ,[object Object],[object Object]
Economic Profit in the Short Run ,[object Object],[object Object],[object Object],[object Object]
Minimizing Short-Run Losses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exhibit 4:  Minimizing Losses (1)   (2)  (3) = (1)     (2)  (4)  (5)  (6) = (4) + (1)  (7)  (8) = (3) - (4) Bushels of  Marginal       Average   Wheat  Revenue  Total   Total  Marginal  Average  Variable  Economic per day  (Price)  Revenue   Cost  Cost   Total Cost   Cost  Profit or (q)  (p)  (TR = q     p)  (TC)  MC=  TC/  Q  ATC = TC /q  AVC = TVC / q  Loss = TR - TC 0   --  $0   $15.00   --     --   -$15.00 1   $3   3   19.75   $4.75 $19.75   $4.75   -16.75 2   3  6   23.50   3.75   11.75   4.25   -17.50 3    3   9   26.50   3.00   8.83   3.83   -17.50 4  3   12   29.00   2.50   7.25   3.50   -17.00 5  3  15    31.00   2.00   6.20   3.20   -16.00 6  3   18   32.50   1.50   5.42   2.92   -14.50 7  3   21   33.75   1.25   4.82   2.68   -12.75 8  3   24   35.25   1.50   4.41   2.53  -11.25 9  3   27   37.25   2.00   4.14   2.47  -10.25 10  3   30   40.00  2.75   4.00   2.50   -10.00 11  3    33   43.25   3.25   3.93   2.57   -10.25 12  3   36   48.00   4.75   4.00   2.75  -12.00 13  3   39   54.50   6.50   4.19   3.04   -15.50 14  3   42   64.00   9.50   4.57   3.50   -22.00 15  3   45   77.50   13.50   5.17   4.17   -32.50 16  3  48   96.00   18.50    6.00   5.06   -48.00  ,[object Object],[object Object]
Exhibit 5: Minimizing Short-Run Losses   $4.00   3.00  2.50 0  5  10  15 Marginal cost Average total cost d  = Marginal revenue  = average revenue Average variable cost e Loss Bushels of wheat per day Dollars per bushel b) Marginal Cost Equals Marginal Revenue $40  30   15 0  5  10  15 Total cost Total revenue (= $3 ×  q  )  Minimum economic loss = $10  Bushels of wheat per day (a) Total Cost and Total Revenue Total dollars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shutting Down in the Short Run ,[object Object],[object Object],[object Object]
Shutting Down in the Short Run ,[object Object],[object Object],[object Object]
Exhibit 6: Summary of Short-Run Output Decisions q 1 0 Quantity per period d 1 Average total cost Average variable cost 4 1 Marginal cost p 1   Shutdown point  2 q 2 p 2   d 2 q 3 3 p 3   d 3 Break-even point  q 4 p 4   d 4 q 5 Dollars per unit ,[object Object],[object Object],[object Object],[object Object],[object Object],p 5   5 d 5
Short-Run Firm Supply Curve ,[object Object],[object Object]
Exhibit 7: Aggregating Individual Supply to Form Market Supply   P r i c e p e r u n i t p'  p 0  10  20 (a) Firm A S A Quantity per period  Quantity per period  Quantity per period  Quantity per period p'  p 0  30  60  (d) Industry, or market, supply (b) Firm B (c) Firm C p'  p 0  10  20 p'  p 0  10  20 S C S B S A  S B  S C     S ,[object Object],[object Object],[object Object],[object Object]
Exhibit 8: Relationship Between Short-Run Profit Maximization and Market Equilibrium $5   4 0  5  10  12  Bushels of wheat per day Bushels of wheat per day (a) Firm d P r i c e p e r u n i t $5 0  1,200,000 ( b) Industry, or market D ATC AVC Profit Σ MC = S MC = s  ,[object Object],[object Object],[object Object]
Perfect Competition in Long Run ,[object Object],[object Object],[object Object]
Exhibit 9: Long Run Equilibrium for the Firm and the Industry p 0   d Quantity per period MC  ATC e LRAC q   Dollars per unit p 0  Q   Quantity per period Price per unit D (a) Firm (b) Industry, or market In the long run, market supply adjusts as firms enter or leave, or change their size.  This process continues until the market supply intersects the market demand at a price that equals the lowest point on each firm’s long-run average cost curve, at point  e  with each firm producing  q  units.  At point  e , marginal cost, short-run average total cost and long-run average cost are all equal. S
Exhibit 10: Long-Run Adjustment to an Increase in Demand 0 ATC MC LRAC Quantity per period  (a) Firm 0 D a Q a Quantity per period  (b) Industry, or Market p  S Dollars per unit Price per unit p  d   q d'   D' p'  q'   p'  b Q b S' c Q c ,[object Object],[object Object],[object Object],[object Object],Profit S*
Exhibit 11: Long-Run Adjustment to a Decrease in Demand (b) Industry, or Market Dollars per unit p  p" 0  d MC  ATC e LRAC Quantity per period  (a) Firm 0  S Quantity per period  Q a   D a p  g S" Q g   q" d" Loss p" D" f Q f   Price per unit q ,[object Object],[object Object],[object Object],S*
Long-Run Industry Supply Curve ,[object Object],[object Object],[object Object]
Constant-Cost Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing-Cost Industry ,[object Object],[object Object]
Exhibit 12: An Increasing-Cost Industry p  a 0 d  a ATC MC a Quantity per period  (a) Firm p a 0 S D a Q a Quantity per period (b) Industry, or Market Dollars per unit Price per unit q The initial position of equilibrium is shown at point  a , where the initial market demand and supply curves are D and S - the market price is  p a  and the market quantity  Q a  – the demand and marginal revenue curve facing each firm is  d a  – the firm produces  q , average total cost is at a minimum: firm earns no economic profit in this long-run equilibrium
Exhibit 12: An Increasing-Cost Industry p  a 0 d  a ATC MC a Quantity per  period  (a) Firm p a 0 S D a Q a (b) Industry, or Market Dollars per unit Price per unit b b p  b d  q b b p  D ' b Q b q Increase in market demand is shown by the shift from D to D‘, which intersects the short-run market supply curve S at point  b : short-run equilibrium price p b  and market quantity Q b  – each firm’s demand curve shifts from  d a  up to  d b  –  b  in the left panel where the marginal cost curve intersects the new demand curve – each firm produces  q b:  economic profit equal to  q b  times the difference between the  p b  and the average total cost at that rate of output Quantity per  period
Exhibit 12: An Increasing-Cost Industry Dollars per unit p  a 0 d  a ATC MC a Quantity per period  (a) Firm p a 0 S D a Q a Quantity per period (b) Industry, or Market Price per unit q c c c c p  d  ATC' MC' p  S' c Q c The existence of economic profit attracts new entrants but because this is an increasing-cost industry, new entrants’ increased demand for resources drives up the costs of production and raises each firm’s marginal and average cost curves.  In the left panel, MC and ATC shift up to MC' and ATC'.  The entry of the new firms also shifts the short-run industry supply curve outward from S to S'    decline in the market price from  b  to  c .  b b p  b d  q b b p  D' b Q b
Exhibit 12: An Increasing-Cost Industry p  a 0 d  a ATC MC a Quantity per period  (a) Firm p a 0 S D a Q a Quantity per period (b) Industry, or Market Dollars per unit Price per unit q c c c c p  d  ATC' MC' p  S' c Q c A combination of a higher production cost and a lower price squeezes economic profit to zero: S'. Market price does not fall back to initial equilibrium level because each firm’s ATC shifted up with the expansion of industry output. New long-run market equilibrium occurs at point  c,  and when points  a  and  c  are connected, we get the upward sloping long-run market supply curve shown as S* S* b b p  b d  q b b p  D' b Q b
Perfect Competition and Efficiency ,[object Object],[object Object],[object Object],[object Object]
Productive Efficiency: Making Stuff Right ,[object Object],[object Object]
Allocative Efficiency:  Making the Right Stuff ,[object Object],[object Object],[object Object],[object Object]
Allocative Efficiency ,[object Object],[object Object],[object Object]
What’s So Perfect About Perfect Competition? ,[object Object],[object Object]
Exhibit 13: Consumer Surplus and Producer Surplus $ 10  5 0  100,000  120,000  200,000 Producer surplus  Consumer surplus  D S m e Quantity per period ,[object Object],[object Object],[object Object],Dollars per unit
Exhibit 13: Consumer Surplus and Producer Surplus ,[object Object],[object Object],[object Object],[object Object],$ 10  5 Producer surplus  Consumer surplus  D S m e Quantity  per period Dollars per unit 0  100,000  120,000  200,000 6
Producer Surplus ,[object Object],[object Object],[object Object]

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Perfect Competition

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  • 6. Exhibit 1: Market Equilibrium and the Firm’s Demand Curve in Perfect Competition Bushels of wheat per day $5 0 1,200,000 S D P r i c e p e r b u s h e l (a) Market Equilibrium P r i c e p e r b u s h e l $5 0 Bushels of wheat per day d 5 10 15 (b) Firm’s Demand Market price of wheat of $5 per bushel is determined in the left panel by the intersection of the market demand curve and the market supply curve. Once the market price is established, farmer can sell all he or she wants at that market price  price taker
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  • 8. (1) (2) (3) = (1)  (2) (4) (5) (6) = (4) + (1) (7) = (3) - (4) Bushels of Marginal Wheat Revenue Total Total Marginal Average Economic per day (Price) Revenue Cost Cost Total Cost Profit or (q) (p) (TR = q  p) (TC) MC=  TC/  Q ATC = TC / q Loss = TR - TC 0 -- $0 $15.00 -- -$15.00 1 $5 5 19.75 $4.75 $19.75 -14.75 2 5 10 23.50 3.75 11.75 -13.50 3 5 15 26.50 3.00 8.83 -11.50 4 5 20 29.00 2.50 7.25 -9.00 5 5 25 31.00 2.00 6.20 -6.00 6 5 30 32.50 1.50 5.42 -2.50 7 5 35 33.75 1.25 4.82 1.25 8 5 40 35.25 1.50 4.41 4.75 9 5 45 37.25 2.00 4.14 7.75 10 5 50 40.00 2.75 4.00 10.00 11 5 55 43.25 3.25 3.93 11.75 12 5 60 48.00 4.75 4.00 12.00 13 5 65 54.50 6.50 4.19 10.50 14 5 70 64.00 9.50 4.57 6.00 15 5 75 77.50 13.50 5.17 -2.50 16 5 80 96.00 18.50 6.00 -16.00 Exhibit 2: Short-Run Costs and Revenues
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  • 25. Exhibit 9: Long Run Equilibrium for the Firm and the Industry p 0 d Quantity per period MC ATC e LRAC q Dollars per unit p 0 Q Quantity per period Price per unit D (a) Firm (b) Industry, or market In the long run, market supply adjusts as firms enter or leave, or change their size. This process continues until the market supply intersects the market demand at a price that equals the lowest point on each firm’s long-run average cost curve, at point e with each firm producing q units. At point e , marginal cost, short-run average total cost and long-run average cost are all equal. S
  • 26.
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  • 31. Exhibit 12: An Increasing-Cost Industry p a 0 d a ATC MC a Quantity per period (a) Firm p a 0 S D a Q a Quantity per period (b) Industry, or Market Dollars per unit Price per unit q The initial position of equilibrium is shown at point a , where the initial market demand and supply curves are D and S - the market price is p a and the market quantity Q a – the demand and marginal revenue curve facing each firm is d a – the firm produces q , average total cost is at a minimum: firm earns no economic profit in this long-run equilibrium
  • 32. Exhibit 12: An Increasing-Cost Industry p a 0 d a ATC MC a Quantity per period (a) Firm p a 0 S D a Q a (b) Industry, or Market Dollars per unit Price per unit b b p b d q b b p D ' b Q b q Increase in market demand is shown by the shift from D to D‘, which intersects the short-run market supply curve S at point b : short-run equilibrium price p b and market quantity Q b – each firm’s demand curve shifts from d a up to d b – b in the left panel where the marginal cost curve intersects the new demand curve – each firm produces q b: economic profit equal to q b times the difference between the p b and the average total cost at that rate of output Quantity per period
  • 33. Exhibit 12: An Increasing-Cost Industry Dollars per unit p a 0 d a ATC MC a Quantity per period (a) Firm p a 0 S D a Q a Quantity per period (b) Industry, or Market Price per unit q c c c c p d ATC' MC' p S' c Q c The existence of economic profit attracts new entrants but because this is an increasing-cost industry, new entrants’ increased demand for resources drives up the costs of production and raises each firm’s marginal and average cost curves. In the left panel, MC and ATC shift up to MC' and ATC'. The entry of the new firms also shifts the short-run industry supply curve outward from S to S'  decline in the market price from b to c . b b p b d q b b p D' b Q b
  • 34. Exhibit 12: An Increasing-Cost Industry p a 0 d a ATC MC a Quantity per period (a) Firm p a 0 S D a Q a Quantity per period (b) Industry, or Market Dollars per unit Price per unit q c c c c p d ATC' MC' p S' c Q c A combination of a higher production cost and a lower price squeezes economic profit to zero: S'. Market price does not fall back to initial equilibrium level because each firm’s ATC shifted up with the expansion of industry output. New long-run market equilibrium occurs at point c, and when points a and c are connected, we get the upward sloping long-run market supply curve shown as S* S* b b p b d q b b p D' b Q b
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