This document discusses market structures and perfect competition. It defines perfect competition and its key features. It then examines the demand curve, profit maximization approaches, and equilibrium of a perfectly competitive firm in both the short-run and long-run. In the short-run, a competitive firm will produce at the quantity where marginal revenue equals marginal cost to maximize profits. In the long-run, all firms will earn only normal profits and produce where price equals minimum average cost. The document also provides an example to calculate total revenue, marginal revenue, marginal cost, profit maximizing output, and break-even point for a competitive firm.
The interconnected characteristics of a market, such as the number and relative strength of buyers and sellers and degree of collusion among them, level and forms of competition, extent of product differentiation, and ease of entry into and exit from the market.Four basic types of market structure are (1) Perfect competition: many buyers and sellers, none being able to influence prices. (2) Oligopoly: several large sellers who have some control over the prices. (3) Monopoly: single seller with considerable control over supply and prices. (4) Monopsony: single buyer with considerable control over demand and prices.
The interconnected characteristics of a market, such as the number and relative strength of buyers and sellers and degree of collusion among them, level and forms of competition, extent of product differentiation, and ease of entry into and exit from the market.Four basic types of market structure are (1) Perfect competition: many buyers and sellers, none being able to influence prices. (2) Oligopoly: several large sellers who have some control over the prices. (3) Monopoly: single seller with considerable control over supply and prices. (4) Monopsony: single buyer with considerable control over demand and prices.
The selling environment in which a firm produces and sells its product is called a market structure.*
Defined by three characteristics:
The number of firms in the market
The ease of entry and exit of firms
The degree of product differentiation
The selling environment in which a firm produces and sells its product is called a market structure.*
Defined by three characteristics:
The number of firms in the market
The ease of entry and exit of firms
The degree of product differentiation
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
3. Perfect Competition
Features
1. Large number of buyers and sellers
2. Homogeneous products
3. Perfect knowledge about the market conditions
4. Perfect mobility of factors of production
5. No transportation cost
6. No government intervention
7. Free entry and exit
4. The Demand Curve of firm under Perfect
Competition
Ed = ∞
(perfectly
elastic)
D1
P1 P1 D’ = MR’
P2 D” = MR”
P2
S1
7. Types of profits
Economic Profit = Total revenue – Total cost( explicit & implicit cost)
Accounting profit = Total revenue – Accounting cost (explicit cost)
Normal profit - is defined as the least possible level of profit that will
keep a firm afloat in business. The firm ends up covering all costs
including both, implicit and explicit costs.
Normal Profit : TR = TC (Thus Economic Profit = Zero)
Gives Break – Even point for the firm
Economic Loss - profit less than normal profit
Economic Loss : TR < TC (Economic Profit = -ve)
Supernormal (Economic) Profit - is any profit in excess of normal
profit .
Supernormal Profit : TR > TC ( Economic Profit = +ve)
8. Profit Maximisation using MR – MC Approach
• As long as marginal revenue is greater than marginal cost, increasing
output will raise profit.
• When marginal revenue is less than marginal cost, decreasing output
will raise profit.
• Output rule: For maximization of profit, a firm should produce at the
level at which
Marginal Revenue(MR) = Marginal Cost(MC)
(This rule applies to all firms regardless of their market structure)
11. Short Run Equilibrium for a firm
Supernormal Profits
Profit maximising output;
MR = MC at pt. L
Output = ON; Price = OP
Avg. cost = MN = OK
TR = OP x ON = OPLN
TC = Avg. cost x ON
= OK x ON = OKMN
Profit = OPLN – OKMN
= PKLM
12. Normal Profits
Profit maximising level of output
MR = MC
Price = OP; output = OM
Avg. cost = KM = OP
Total revenue = OPKM
Total cost = OPKM
Profit =OPKM - OPKM
= Zero Economic Profits
= Normal Profit
13. Economic Loss
Profit maximising level of output
MR = MC; price = OP; output = OK
Avg. cost = SK = OT
Total revenue = OP x OK = OPNK
Total cost = OT x OK = OTSK
Economic loss(TC > TR)
= OTSK – OPNK
= PTSN
Total cost = fixed + variable cost
= ETSF + OEFK
Revenue is covering the entire
variable cost & part of fixed cost
14. Shut down point
when, P = min 𝐴𝑉𝐶 at Z, price OP
The firm, even though is incurring
losses will continue to produce as
long as the revenue is able to
cover variable costs
Fixed costs have to be borne by
the firm in the short run whether
its producing or not
Thus, shut down pt. = when price
is equal to minimum average
variable cost
19. Long run Equilibrium
At A firm earns
supernormal
profits
As new firms
enter, supply
increases ,
Price goes down &
firms now earn
normal profits
20. Equilibrium of the industry
In the short run, the two conditions required for the equilibrium of
the industry:
1. The demand and supply of the product of the industry must be
equal
2. All firms in the industry must be in equilibrium whether they are
making profits or having losses
In the long run,
1. The demand & supply of the product should be equal
2. All firms should be earning normal profits
21. Efficiency in Perfect Competition
• Allocative Efficiency – at Q1
resources are allocated
efficiently & both consumer
and producer surplus is
maximised, any other output
less or more would reduce
either producer or consumer
surplus
• For each firm
• P = MR = AR = MC
22. • Productive efficiency – in the
long run each firm enjoys
normal profits as
• P = MR = AR = min AC
• Producers are using least &
cheapest resources to
produce goods
• Production is efficient
23. Q3. The short run costs for different levels of output for a firm in a
perfectly competitive industry is given below, the price determined
by industry demand and supply is Rs. 4
Calculate the following:
a. Total Revenue at each stage of output
b. MR per unit at each level of output
c. MC per unit at each level of output
d. Determine the profit maximizing/loss
minimizing level of output
e. The economic profit/economic loss at
the point determined in part d.
f. Find the outputs at which the firm
Breaks -Even
Quantity Total cost
0 80
20 200
40 260
60 300
80 320
100 340
120 370
140 420
160 500
180 720